From the Ground Up

From the Ground Up

By Inc. Magazine

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From the Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.


Think Like A Female Founder: The Unique Perspective Of Women-Led Businesses

Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. For our first episode, Executive Editor, and cohost of this podcast, Diana Ransom hosts Kate Foster, co-founder and CEO, The Outset; Lisa Bubbers, co-founder, Studs; and Kendra Bracken-Ferguson, founder and CEO, BrainTrust about starting a business is tough for anyone, but women often face additional headwinds, such as limited access to funding and punishing double standards. But these challenges also forge unique strengths: resilience, collaboration, and innovative thinking. This panel at Founders House from this years SXSW celebrates the power of female leadership and shares tips from female founders who’ve overcome these hurdles.
18/07/2431m 33s

A Fresh Start: Starting a Company Again

Ever wonder what it takes to start a second company? For our last episode of the season, we wanted to take a look at what it’s like to start up from scratch—to scale it, to take it public, to become a household name. And, after all that, to decide to do it all over again. So we sat down with Joe Gebbia, co-founder of Airbnb, and Mike McNamara, former CEO of Flex. Their new company is called Samara, and their first product is an accessory dwelling unit that can be transported and placed on the property of a typical home. It’s called the Backyard. They spoke about all the challenges of starting a company again, but also about how much easier it is to accomplish certain goals, such as gaining the trust of venture capitalists and hiring employees. Read this story and see full transcript on To read more about Samara
20/06/2449m 29s

AI Tools, 'Weird Economy,' and Reddit's Unusual IPO: This Year In News For Founders

From a business news standpoint, the first few months of 2024 had it all: the rare IPO of a social media company, a very strange economic situation facing founders, and enough developments in artificial intelligence to train a new LLM. Inc.'s editors have been chewing over all of it. In this roundtable episode of From the Ground Up, we hear from Inc. reporter Ben Sherry about the state of AI use in the American workforce, the latest in the AI safety debate out of Silicon Valley, and what's going on within OpenAI. Inc.'s new Editor-in-Chief, Mike Hofman, discusses the unusual state of the American economy, and how entrepreneurs are feeling amid wildly mixed signals from the Fed, consumers, and what seems like a cooling labor market. We also examine what's happened at Reddit since its March IPO--and how the massive community-based social network finally, after years of false starts, made its unusual public debut.
13/06/2433m 20s

Preparing for Demand Shocks

There is such a wide range of shocks that can happen to your supply chain and to the demand for what you’re making. Can you ever truly prepare? What kinds of projections are most useful, and how can you set yourself up for success if you do have the ability to anticipate a surge in demand? We decided to ask someone who has worked with many companies, large and small, to make their supply chains more diversified and flexible. She’s also something of a supply chain influencer (the LinkedIn variety, not TikTok!). She’s Lisa Anderson, president of LMA Consulting Group.
06/06/2420m 56s

Demand Surge

No matter how sturdy your supply chain is, sometimes, crisis hits. And sometimes, it's due to something that seems positive: A sudden surge in customer demand. For The Woobles and founder Justine Tiu, a huge order of her pre-started crochet kits was delivered with flaws. Could she get her customer orders out on time? For Bobbie infant formula co-founder Laura Modi, it was a nationwide formula shortage that caused her to rethink her customer communications--and cut off new orders on her website altogether. Hosts Diana Ransom and Christine Lagorio-Chafkin unpack all the complex supply-chain management issues and customer communications strategies that come with a sudden surge in demand. Article and Transcript Read more about Bobbie. Bobbie's website. How Bobbie handled the formula shortage. Read more about The Woobles. The Woobles website.
30/05/2437m 27s

The Evolution of Social Mission

This week, we’re following up our discussion about how to make sure your mission fits your business with an interview with one of the most fascinating sustainability experts working today: Vincent Stanley, Patagonia’s director of philosophy. Patagonia has been one of the most notable brands in environmentally responsible business practices and production for decades, and Vincent has been with the company, evangelizing about what makes Patagonia unique, since even before it was called Patagonia.   Host Diana Ransom talks to Stanley and is told some stories from Patagonia's history that we've never heard before, revealing tipping points that caused the company to adapt its social mission from outdoor-enthusiasm to one that includes a sustainable supply chain and responsible manufacturing, and led to the adoption of a profit-donation model as well. He shares his perspective on making a company's mission more than just a statement, but a way of operating that builds trust and engagement among employees--and spurs creativity too. Read the full transcript Learn more about social responsibility at Patagonia Read more about The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years by Stanley and founder Yvon Chouinard Learn why Patagonia was Inc.'s 2022 Company of the Year
23/05/2433m 4s

Stress-Testing Your Mission

What happens when a company's giving back ... just isn't enough? In a special panel at this year’s SXSW festival, co-host and Inc. executive editor Diana Ransom led a discussion with Jacq and Scot Tatelman, the co-founders of State Bags, as well as Mandy Teefey, the CEO of Wondermind, which she co-founded with her daughter Selena Gomez. The conversation gets into the difficulties and successes of mission-driven businesses, and how these creative founders have adapted their missions to best serve the communities that inspired them. Read the story at and see the full episode transcript. Read more about this conversation about mission-based businesses. Learn more about Wondermind Learn more about State Bags
16/05/2428m 55s

Nailing Product Market Fit

Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders. Learn more: Read this story and see full transcript on Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management.  Jeff Bussgang's Harvard Business School site.  BrightHire, referenced at 5:02 Read more about Classpass's pivot, referenced at 17:36 link  Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02  X Factor Ventures, referenced at 21:37
09/05/2431m 14s

Find Your Fans

Build it and they will come? It’s not so simple. Hosts Diana Ransom and Christine Lagorio-Chafkin spoke with founders who took two totally different approaches to a core business concept: finding product-market fit. They spoke with Michelle Cordeiro Grant, founder of the sugar-free energy drink Gorgie, and Brittany and Steven Yeng, founders of the peanut butter liquor brand Skrewball whiskey, about how they identified their markets, strategies they used to get their items on shelves, and how they applied consumer feedback to adjust what they were selling. Learn more: Michelle Cordeiro Grant’s website Gorgie Skrewball Whiskey Inc. podcasts Episode recap and full transcript
02/05/2445m 49s

Cracking the TikTok Code Part 2: How We Got Here

During her time at SXSW this year, Diana Ransom sat down with Shira Lazar, video blogger, personality, and founder/host of the web series “What’s Trending,” to discuss her journey in the creator economy space. Shira also gave Diana personal tips and strategies on how to capitalize on trends, using vlogging as a creative outlet, and how to be the face of a brand through social media outlets.
25/04/2434m 18s

Cracking the TikTok Code

In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.
18/04/2431m 23s

Can You Start a Company While Grieving? Should You?

After our conversation with the co-founders of the Sloomoo Institute, co-host Christine Lagorio-Chafkin followed up with clinical psychologist, author, and professor Tracy Dennis-Tiwary, about the concept of grief--and how to navigate it, especially when you’re extremely busy, or a founder. She explained the complex range of responses humans have to grief, and the unique ability founders might have when it comes to coping through being able to envision a transformation in the future. She also spoke about getting off the productivity-industrial complex’s “wellness hamster wheel” and instead embarking on your own journey. She shared insight into finding support systems for mental health--and establishing a healthy relationship with your co-founder. Show notes and links: Tracy’s company, Arcade Theraputics: Dr. Tracy Dennis-Tiwary’s website: article on Sloomoo Institute episode Grief as Startup Fuel: The Sloomoo Institute's Unusual Beginnings Karen Robinovitz and Sara Schiller had been through multiple businesses--and multiple traumas--before coming together to find reinvention and joy through an unlikely substance: slime. recap: Transcript of this episode: DSM entry on Prolonged Grief Disorder:
11/04/2432m 10s

Grief, Joy, and Giant Vats of Slime

Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live on-site in SoHo, New York, at the Sloomoo Institute Links: article: Episode transcript: The Sloomoo Institute: Slime play and care (PSA about slime removal!): *note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth.
04/04/2442m 13s

Welcome to From the Ground Up!

Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From The Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business. New episodes start April 4th, see you then! Website:
28/03/242m 14s

Powering the Future - AI Bootcamp FROM INC STUDIO AND SAP

The impact of AI on finance departments will be huge.
25/03/2427m 3s

Supply Ch(AI)n Strategy Session - AI Bootcamp FROM INC STUDIO AND SAP

How artificial intelligence is shaping the product journeys from procurement to end customers.
11/03/2419m 43s

Janice Bryant Howroyd talks about acting up

At last year's Inc 5000, editor-at-large Christine Haughney Dare-Bryan spoke to The ActOne Group CEO Janice Bryant Howroyd about her new book, Acting Up: Winning in Business and Life Using Down-Home Wisdom. Janice touches on her life and the importance of self-care for entrepreneurs. We also have a special custom segment in partnership with Chase. A third-generation homebuilder, Jake Jorgensen built Jorgensen Builders, a residential and commercial construction and remodeling company, on his own terms. In episode 2 of Redefining Growth, a miniseries by Inc. and Chase, Jorgensen shares how he went from “broom-pusher” to dream-maker, helping customers build the homes and businesses they envision. Here, he shares practical strategies that you can apply to kickstart, grow and transform your own venture, as well as how his Chase credit card rewards helped him along the way.
05/03/2439m 39s

Time for Growth - AI Bootcamp FROM INC STUDIO AND SAP

In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.
04/03/2424m 33s

Daniel Lubetzky on the future of Kind leadership

Inc. editor-at-large Christine Lagorio-Chafkin chatted with David Lubetzky about his journey starting Kind Snacks in Mexico City, and the lessons he learned from his father, who was also a business man. Then we have a special custom segment in partnership with Chase: Iceland offers up wintry landscapes, fiery volcanoes, and the descendants of Vikings. For Matt Wilson, co-founder and CEO of Under30Experiences, it also offered the start of an entrepreneurial journey. Wilson shares how he got the idea for his thriving travel company and how he and his co-founder have turned wanderlust into a lucrative opportunity. Wilson also shares how he maximized his Chase credit card rewards to help build his team and his brand.
22/02/2438m 19s

A Look Back at 2023

01/01/2438m 48s

What the lifecycle of entrepreneurship looks like

At ‘Inc.,’ we focus a lot on how people become entrepreneurs, but what do you do after you’ve founded your company, turned it into a successful business, and then decided to move on? Stax founder and former CEO Suneera Madhani and Panera Bread founder and former CEO Ron Shaich describe their individual entrepreneurial journeys.
21/12/2355m 59s

Deepak Chopra on how psychedelics could help leadership

Over recent years, the use of psychedelics, specifically psilocybin and LSD, has become more mainstream in discussions of mental health. While it is still premature to say anything definitive, there have been more studies, research, and experimentation done. But the discussion has not stopped at mental health—some in the business community have been touting the benefits of psychedelics in leadership development. Paul F. Austin of Third Wave and Deepak Chopra chatted about a wide-ranging slate of topics. They covered everything from the benefits of microdosing for our brain health to how the best leadership actually mirrors what's happening in nature.
14/12/2329m 36s

FROM INC STUDIO AND META - The Secret Leads Goldmine: How Savvy Companies Capitalize on Q5

The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.
11/12/2314m 42s

How the founders of Ample Hills lost their business a second time

Ample Hills Creamery first came on the dessert and ice cream scene in 2011 when married cofounders Jackie Cuscuna and Brian Smith opened their first store in Brooklyn. The business expanded to 17 stores with an endorsement from Oprah, a partnership with Disney, and mentorship from Jerry of Ben & Jerry’s. But by 2020, the couple had to file for bankruptcy. After selling the company to Schmitt Industries for $1 million, they opened another dessert company called ‘The Social.’ In March of this year, they found investors and bought Ample Hills back, committed to rebuilding the business. And then, a couple of weeks ago, they were fired. We chatted with them in a very uncensored conversation about failure, resilience, and how to learn from your mistakes. For more info on the ups and downs of this story, check out Jennifer Conrad's article.
07/12/231h 2m

Alli Webb on entrepreneurship and parenting

There are a lot of frustrating, misogynistic tropes associated with being a career-focused woman—especially when you have kids. If your business is like another child, how do you balance that? Or is balance even the right word?  "The question bothers me, no offense. It's just like we shouldn't feel that way." Alli Webb is the cofounder of Drybar and has two children of her own. "There's guilt on both sides." Alli explains how running a business and being a parent doesn't require balance because that's unrealistic. Instead, it requires honesty with your children about what you love and showing up for what matters most to them.  So, what's one solution? Alli suggests surrounding yourself with people who really love your kids. "The more people around you who love your kids, the better. Whether it's a grandma or an aunt or a nanny or the high school kid [ . . . ] anybody who loves on your kids." For more on Alli's life and career, take a look at her recent memoir
16/11/2334m 41s

Couples Counseling with Baked by Melissa

Working together within a marriage can require give and take, but imagine working in the same company too. Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, and Adi Ben-Ishay, its director of technology and innovation, met by happenstance—to be honest, it was something out of a romance novel. Now, they're married with two kids and still running Baked by Melissa. How do they make this work? We sat down with them to discuss how they met, how they support each other, and how they iron out their disagreements while raising children and working to grow their business.
02/11/2343m 54s

Christene Barberich and Rebecca Minkoff on having control in a company

From the outside, founders seem to have so much freedom in running their own businesses. But how much control do they really have? When is it an advantage to retain control over decisions, and when is it time to let go? Christene Barberich, cofounder of Refinery 29 and author of the newsletter, A Tiny Apartment; and Rebecca Minkoff, founder of her own fashion brand, sat down to talk through the nuances of working with cofounders, selling a company, and watching it grown beyond a single person’s control.
26/10/2350m 59s

How founders should (and should NOT) navigate the media

Scott Omelianuk and Diana Ransom talk with Stacy Spikes, Kathryn Minshew and Taryn Langer about how founders should approach dealing with the media. Stacy Spikes is the co-founder and CEO of MoviePass. Kathryn Minshew is the co-founder and former CEO of The Muse. Taryn Langer is the founder and president of Moxie Communications Group.
19/10/2351m 6s

Inc. Uncensored is Back!

Inc. Executive Editor Diana Ransom and Editor-in-chief Scott Omelianuk pull back the curtain on the world of entrepreneurship with some of the most successful founders in the world. Inc. Uncensored features frank and unfiltered conversations about what makes business leaders tick, the trends founders need to know to be successful, and the secrets that nobody really tells you before you start a business.
12/10/231m 53s
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