Elliott, co-founder with Oliver Mennell of Neom Organics, is the third subject in Piper’s ‘7, 17, 70’ series of podcast interviews. Piper, the leading investor in consumer brands, has been helping to build and support brands for more than 30 years. ‘7, 17, 70’ refers to the three critical stages it believes businesses will encounter where a step change is required to fuel sustainable growth. Piper invested growth capital in Neom Organics in December 2017.