How I Grew My Brand

A special bonus episode of our Piper podcast series, How I Grew My Brand. It's a bit different from our usual podcast. We recorded an in-house conversation between our Head of Brand, Yasha Estraikh, and Piper’s co-founder and founder of numerous brands, Crispin Tweddell. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 5 - Clare Hornby, Founder & CEO of women’s contemporary luxury fashion brand, ME+EM, on how to build a £100m brand legend Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 5 - James Mishreki, Founder of Skin & Me and Life Supplies on how to become comfortable with risk, but not with terror. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 5 - Rossella and Huw Beaugié, founders of The Thinking Traveller, Turning a dream holiday into a lifelong business Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 5 - Kate Berski, co-founder of Curlsmith, from haircare niche to £150m exit Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 5 - Vivien & Howard Wong, founders of Little Moons Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Peddling through a gorse bush - How Will Butler-Adams quietly built an iconic global bike brand Brompton. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Jessica DeLuca, co-founder of Cult Beauty - How Cult Beauty used humility and data to disrupt the beauty industry Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Julian Hearn (Founder) & James McMaster (CEO) of Huel: How 1000 Hueligans helped grow a £100m brand Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Taymoor Atighetchi, founder of Papier on inspiring paper people to fill blank pages Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Brigette Read, founder of Snag - How the Snaggler community helped its founder out of a tight spot Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 4: Adam Brown from Orlebar Brown - How a poolside idea became a global brand legend owned by Chanel Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand, The Piper Podcast Season 3: Frame Fitness Studios Frame co-founders, Pip Black and Joan Murphy, on bringing a ‘modern-day Cheers’ to the fitness industry - offline and online Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 3: Steve Moore and Paul Barham, co-founders of social darts chain Flight Club on raising £160,000 in an afternoon. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

The Piper Podcast 'How I Grew My Brand' Season 3: Flash Pack co-founders, Radha Vyas and Lee Thompson, interviewed by Mary Nightingale. How inexperience – and a selfie – helped Flash Pack disrupt the travel industry Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 3: Sipsmith founders, Fairfax Hall and Sam Galsworthy, on refusing to hear the word “no” – and changing the law Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 3: Mindful Chef. Giles Humphries and Myles Hopper, two of the three Mindful Chef co-founders on relinquishing power – and a soggy box disaster… Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: Amelia Harvey, co-founder of The Collective, tells how she applied learnings from her early career at Kellogg’s and L’Oréal when launching her gourmet yoghurt brand. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: Richard Hilton speaks to Mary Nightingale about the challenges of stepping away from his fitness chain brand Gymbox. In a wide-ranging interview, he describes the power of brand messaging, the importance of maintaining culture during fast growth and explains how ‘paranoia can be healthy’. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: Jasper Cuppaidge, founder of Camden Town Brewery, talks about the impact of his decision to sell his brand to AB InBev, the world’s biggest drinks company. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: Charlie Bigham, founder of his eponymous gourmet food brand, has revealed how a ‘painful correction’ during the 2007 financial crisis forced his business to sharply refocus its priorities. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany. But Aron Gelbard, co-founder and CEO of Bloom & Wild, has revealed how his revolutionary idea nearly fell at the very first hurdle. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 2: She is the author of the fast-selling debut cookbook ever and creator of one of the country’s most popular food and lifestyle brands. But Ella Mills, founder and creative director of Deliciously Ella, has revealed how she never anticipated a career in business, let alone as the face of her eponymous empire. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 1: Turtle Bay founder Ajith Jayawickrema, who moved to the UK from Sri Lanka at the age of 15, has revealed how singer Leona Lewis unknowingly inspired him to launch his highly successful Caribbean restaurant chain. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 1: Nicola Elliott, co-founder of Neom Organics, on how a ‘magic’ tincture created for aching footballers inspired her to launch wellbeing brand Neom Organics. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 1: Alex Reilley, co-founder and now Chairman of Loungers, tells Mary Nightingale how a ‘Game of Thrones’ approach to business which involved defining ‘the Cause’ enabled him and his team to turn Loungers from a small café-bar chain into a hugely successful nationwide brand. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.

How I Grew My Brand: The Piper Podcast Season 1: Cassandra Stavrou, founder of Propercorn, the UK’s best-selling premium popcorn brand. Oh how it all started with a cement mixer. Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.