How I Grew My Brand
How I Grew My Brand is a series of one-on-one podcast interviews led by broadcaster Mary Nightingale with inspiring, high-profile British entrepreneurs.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for more than 30 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.
Episodes
Will Butler-Adams, CEO of Brompton Bikes
The Piper Podcast: Peddling through a gorse bush - How Will Butler-Adams quietly built an iconic global bike brand
10/06/22·51m 49s
Jessica DeLuca, co-founder of Cult Beauty
The Piper Podcast Jessica DeLuca, co-founder of Cult Beauty - How Cult Beauty used humility and data to disrupt the beauty industry
09/05/22·56m 59s
Julian Hearn (Founder) & James McMaster (CEO) of Huel
The Piper Podcast Series 4 'How I Grew My Brand' - Julian Hearn (Founder) & James McMaster (CEO) of Huel: How 1000 Hueligans helped grow a £100m brand
18/04/22·53m 33s
Taymoor Atighetchi, founder of Papier
The Piper Podcast Series 4 'How I Grew My Brand' - Taymoor Atighetchi, founder of Papier on inspiring paper people to fill blank pages
21/03/22·51m 40s
Brigette Read, founder of Snag
The Piper Podcast Series 4 'How I Grew My Brand'
Brigette Read, founder of Snag - How the Snaggler community helped its founder out of a tight spot
02/03/22·54m 17s
Adam Brown, founder of Orlebar Brown
The Piper Podcast Series 4 'How I Grew My Brand'
Adam Brown from Orlebar Brown - The poolside idea that became a global brand legend owned by Chanel
08/02/22·50m 53s
Pip Black and Joan Murphy, co-founders of Frame
How I Grew My Brand: The Piper Podcast Season 3: Frame Fitness Studios
Frame co-founders, Pip Black and Joan Murphy, on bringing a ‘modern-day Cheers’ to the fitness industry - offline and online
02/04/20·40m 36s
Steve Moore and Paul Barham, co-founders of social darts chain Flight Club
Flight Club founders on raising £160,000 in an afternoon
13/03/20·37m 12s
Flash Pack co-founders, Radha Vyas and Lee Thompson, interviewed by Mary Nightingale
The Piper Podcast 'How I Grew My Brand' Season 3:
Flash Pack co-founders, Radha Vyas and Lee Thompson, interviewed by Mary Nightingale. How inexperience – and a selfie – helped Flash Pack disrupt the travel industry
20/02/20·41m 3s
Sipsmith Founders Fairfax Hall and Sam Galsworthy interviewed by Mary Nightingale
Sipsmith founders, Fairfax Hall and Sam Galsworthy, on refusing to hear the word “no” – and changing the law
30/01/20·40m 0s
Mindful Chef Co founders Giles Humphries and Myles Hopper interviewed by Mary Nightingale
How I Grew My Brand: The Piper Podcast Season 3: Mindful Chef. Giles Humphries and Myles Hopper, two of the three Mindful Chef co-founders on relinquishing power – and a soggy box disaster…
09/01/20·38m 33s
The Collective founder Amelia Harvey interviewed by Mary Nightingale
Amelia Harvey, co-founder of The Collective, tells how she applied learnings from her early career at Kellogg’s and L’Oréal when launching her gourmet yoghurt brand.
30/04/19·37m 59s
Gymbox founder Richard Hilton interviewed by Mary Nightingale
Richard Hilton speaks to Mary Nightingale about the challenges of stepping away from his fitness chain brand Gymbox. In a wide-ranging interview, he describes the power of brand messaging, the importance of maintaining culture during fast growth and explains how ‘paranoia can be healthy’.
02/04/19·35m 36s
Camden Town Brewery founder Jasper Cuppaidge interviewed by Mary Nightingale
Jasper Cuppaidge, founder of Camden Town Brewery, talks about the impact of his decision to sell his brand to AB InBev, the world’s biggest drinks company.
10/03/19·31m 39s
Charlie Bigham founder Charlie Bigham interviewed by Mary Nightingale
Charlie Bigham, founder of his eponymous gourmet food brand, has revealed how a ‘painful correction’ during the 2007 financial crisis forced his business to sharply refocus its priorities.
24/02/19·41m 23s
Bloom & Wild founder Aron Gelbard interviewed by Mary Nightingale
His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany. But Aron Gelbard, co-founder and CEO of Bloom & Wild, has revealed how his revolutionary idea nearly fell at the very first hurdle.
06/02/19·36m 49s
Deliciously Ella founder Ella Mills interviewed by Mary Nightingale
She is the author of the fast-selling debut cookbook ever and creator of one of the country’s most popular food and lifestyle brands. But Ella Mills, founder and creative director of Deliciously Ella, has revealed how she never anticipated a career in business, let alone as the face of her eponymous empire.
24/01/19·46m 58s
Turtle Bay founder Ajith Jayawickrema interviewed by Mary Nightingale
Turtle Bay founder Ajith Jayawickrema, who moved to the UK from Sri Lanka at the age of 15, has revealed how singer Leona Lewis unknowingly inspired him to launch his highly successful Caribbean restaurant chain.
13/07/18·35m 38s
Neom Organics founder Nicola Elliott interviewed by Mary Nightingale
Elliott, co-founder with Oliver Mennell of Neom Organics, is the third subject in Piper’s ‘7, 17, 70’ series of podcast interviews. Piper, the leading investor in consumer brands, has been helping to build and support brands for more than 30 years. ‘7, 17, 70’ refers to the three critical stages it believes businesses will encounter where a step change is required to fuel sustainable growth. Piper invested growth capital in Neom Organics in December 2017.
07/06/18·38m 55s
Loungers founder Alex Reilley interviewed by Mary Nightingale
Alex Reilley, co-founder and now Chairman of Loungers, tells Mary Nightingale how a ‘Game of Thrones’ approach to business which involved defining ‘the Cause’ enabled him and his team to turn Loungers from a small café-bar chain into a hugely successful nationwide brand.
19/04/18·39m 34s
Propercorn founder Cassandra Stavrou interviewed by Mary Nightingale
Propercorn founder Cassandra Stavrou interviewed by Mary Nightingale by Piper - Growing Brands Consumers Love
28/02/18·40m 52s
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