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HOLLYWOOD 3.0

HOLLYWOOD 3.0 is an entertainment-industry podcast created by Ben Ganz, a Los Angeles television producer and AI entrepreneur. Ganz founded VEGO Pictures, Ultimate AI, and The Ultimate Deployment Company, and previously worked as a digital producer for American Idol. The show explores the changing entertainment business through panels, interviews, and production stories. Official website: https://www.benganz.com/

Ben Ganz

Our guest this week is Eric Fischman, a producer for Blizzard Entertainment's Overwatch League.  

ESPORTS BROADCAST PRODUCTION

OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.  However, Ben argues that this term will soon be retired.

-Rapid change in OTT industry
-Where is OTT industry heading
Starting your own OTT network
-OTT technology
-Content delivery technology
-Fall 2018: Peak Instagram
-Live streaming techniques
-Being everywhere
-Driving audiences to OTT platforms
-Content libraries 
-Roku Channels
-Ad delivery vendors
-The difficulties of starting an OTT platform
-Having your content everywhere, not just on owned and operated
-Launching too early
-Deals with Comcast
-Epsorts and OTT
-Content budgets and production budgets

DM BEN AT @VEGOBEN ON INSTAGRAM WITH ANY QUESTIONS!

THE PANEL:
Thursday, May 23rd, 2019
3:50 PM - 5:00 PM
Track I: Herscher Hall, 3rd Floor, Room 303-304
 Video OTT/Social Content - YouTube - FaceBook - Snapchat - Influencer - Advertiser - Series
Phoenix Gonzalez, co-founder and President of Sales, dotstudioPRO
Tai Greene, founder and chairman, MCMG
Ben Ganz, President, Vego Pictures
Jeffrey Stansfield, President and CEO, Advantage Video Systems
Lauren Cole, President, Cole Media, Moderator

OTT EXECUTIVE PANEL (LIVE FROM DIGITAL HOLLYWOOD)

Rory Kramer is widely known and respected as one of the leaders in the content creator world.   He ushered in a brand new style of video which has become the gold standard.  He's collaborated with The Chainsmokers, Justin Bieber, Shawn Mendes, and also created and starred in his own MTV show.
We talk about:
-His TV show "Dare To Live"
-Content creation process with The Chainsmokers and other artists
-His inspirations including Jackass, skate videos, MTV, and The Urethra Chronicles (Blink 182)
-When your name becomes a verb (network effects)
-Authenticity and not forcing creative
-Breaking down the technical aspects of the Rory Kramer style
-Being told you're "not on brand"
-Getting in a car with a stranger in Asia to see the Bat Caves
-Originally building montages to avoid audio work
-The MTV development and production process 
-Tour stories
-Branded content and the notes / creative process
-Rory's old job as a QC technician
-Audience reception
-Being in the right place at the right time with the right skillset
-Next day edits
-Instagram stories are the new reality TV
-Influencing a generation of new content creators
-Not just "showing the best and hiding the rest"

RORY KRAMER

In this episode a former Studio Lead at Facebook LA reveals insider information on the products, processes, and politics within Facebook.  

We cover:
-The launch of Facebook Live
-Structural organization and processes within Facebook
-Facebook partners
-Scaling tech companies
-The current villainization of social media
-Why Facebook's problems are all just PR related
-Will Snapchat go the route of vine (hint: the answer is no)
-What will be the features of the next social media platform
-Should the big tech companies be broken up (hint: the answer is no)
-Will Instagram hide their likes
-Is buying followers fraud
-Why do people use social media?
-Facebook and free speech
-Why tech companies re-invest all their profits

HOLLYWOOD 2.0 - THE VEGO SHOW
HOSTED BY @THEONLYMC
PRODUCED BY @VEGOBEN
A VEGO PICTURES LLC PRODUCTION @VEGOPICTURES
WWW.VEGOPICTURES.COM




THE FACEBOOK INSIDER

Director Drew Kirsch joins the Vego crew to discuss music video creative and production.  Listen as we discuss treatments, budgets, production roles, locations, stunts, pyro, safety, and all things music videos.  
Brought to you be Vego Pictures.  

THE MUSIC VIDEO PANEL

Maquis Tril has over 12 million followers across the major platforms.  But are they real?  Does it matter?  On this episode Marquis exposes the dark side of Instagram and YouTube metrics, and the black market powering them.

INSTAGRAM EXPOSED WITH MARQUIS TRILL

FREMANTLE CREATES, PRODUCES AND DISTRIBUTES SOME OF THE BEST KNOWN AND LOVED CONTENT IN THE WORLD INCLUDING AMERICAN IDOL AND AMERICA’S GOT TALENT.

-12,000 HOURS OF PROGRAMMING
-100 BILLION VIEWS ON YOUTUBE
-450 PROGRAMS ROLLED OUT EACH YEAR
-31 OFFICES AROUND THE WORLD

JR GRIFFIN - VP, DIGITAL MARKETING & BUSINESS DEVELOPMENT AT FREMANTLE

These entrepreneurs used media to build multimillion dollar ecommerce companies on Facebook and Instagram...and they’re all under 30 years old. On this episode’s panel we hear from founders:
-Taylor Offer: FEAT 
-Brady Silverwood: Sunny Co
-Brandon Leibel: Sand Cloud

Instagrams:
Ben Ganz: @vegoben
Michael Clouse: @theonlymc
Taylor Offer: @tayloroffer
Brady Silverwood: @bradysilverado
Brandon Leibel: @brandon.leibel

THE ECOMM PANEL

Brady Silverado – Cofounder and CBO (Chief Bikini Officer) Sunny Co Clothing

This is the most viral Instagram marketing campaign of all time. This is the one that started it all.

California-based retailer Sunny Co Clothing announced a sweet deal: Anyone who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs. The company post was shared and tagged more than 346K times Sunny Co experienced a spike in Instagram followers from 7K to 784K.

THE RED SWIMSUIT - THE MOST VIRAL INSTAGRAM POST EVER

Samar Anderson asks Ben for advice on growing his clothing line Trackletics.

STRATEGY SESSION W/ TRACKLETICS CEO SAMAR ANDERSON

The internet is a flowing river - when you enter that river will decide if you float or crash and sink. Madison Meyer and Ari Jacobs continue to dive deep into the world of the influencer business on this episode of Hollywood 2.0 - The Vego Show. 

Madison is one of the founding members of Iconic Media Group, and formerly the Talent Acquisition Manager for Holonis, a startup technology platform to help optimize the distribution and optimization of content on the web. He has built a network of influencers, brands and media buyers that reach far beyond traditional advertising. His network includes Celebrities, Artists, Brands, and Web Properties. Currently, he works as an outside consultant connecting Brands to applicable Influencers on digital media campaigns. @madmanmeyer

Ariadna is a digital marketer, designer, content producer, event producer and a jack-of-all-creative. Currently, Ariadna is the Founder and CEO of Influences Inc. @influencesinc

INFLUENCER BUSINESS PLAYBOOK

Get ready for 75 minutes of insider knowledge of the influencer industry that you won’t find anywhere else from a leader of the macro influencer world. Ariadna is the Founder and CEO of Influences Inc. Influences helps form campaigns, structure deals and strategize creative as well as manage budgets for optimal ROI on influencer marketing. Learn how she formulates monetization strategies and helps influencers find the best brand partnerships.

INFLUENCER DEALS

The Coachella livestream is the biggest webcast in the world. Join us as Tom Sullivan breaks down the production and gives us a behind the scenes look at everything that goes into this digital execution with YouTube.

DIRECTING COACHELLA

The interview that sparked the podcast relationship of Ben Ganz and Michael Clouse. This episode of HOLLYWOOD 3.0 is a repost of Ben appearing on Michael’s show “I Could Never Be” on AfterBuzz TV. Ben talks about breaking into the entertainment industry, making the best of every situation, and shares his number-one piece of advice.About Ben Ganz: Ben is a Los Angeles television producer and AI entrepreneur who founded VEGO Pictures, Ultimate AI, and The Ultimate Deployment Company, and previously worked as a digital producer for American Idol.Official website: https://www.benganz.com/

THE VEGO STORY: FROM AMERICAN IDOL PARKING INTERN TO A-LIST PRODUCTION COMPANY

This episode is straight fire. James Flint, an insanely accomplished television show-runner (VH1, MTV, E!, A&E, NBCU + more) joins Ben Ganz and Michael Clouse as they take a deep dive into the development process. This is an hour and a half of information that is pure gold and not available ANYWHERE ELSE. Listen as they talk about:
- Developing a reality show
-Producing and editing a sizzle
-Sizzles, presentations, and pilots
-Getting an agent
-Pitching to networks
-Brands funding shows
-Why would a network buy your show?
-The development timeline
-Production value
-Brand safety
-Content business models
-Traditional idea and show development vs digital show development
-Pitching the Kardashians
-Brands as networks
-Rights to shows
-Why companies are buying networks
-Should you use voiceover?

Follow us on Instagram:
@vegoben
@jammasterflint
@theonlymc

SELLING A SHOW: FROM A PRODUCER WHO DEVELOPED THE KARDASHIANS

The first ever Vego Show podcast. Today Ben Ganz is joined by Michael Clouse to break down the basics, shedding light on classic questions like how you can build and engage an audience and what you need to do take advantage of social media platforms in a changing world. Ben Ganz is the founder and President of Vego Pictures, a special operations digital support team backing the biggest networks and names in entertainment.