Hustle Up Podcast

Hustle Up Podcast

By Josh Burrell

Hustle Up is the podcast that shares unique stories of start-ups, side hustles and the self-employed. There will be chats with people who have branched out from their day jobs, started working on passion projects with family and friends or are following their dreams. Hosted by Josh Burrell it provides the inside track on what it’s really like to work for yourself. Available now on regular podcast platforms so please listen, subscribe and leave me any comments. You can also follow the Hustle Up Podcast on Instagram @HustleUpPodcast and the blog at


Hustle Up Podcast - Episode 12 - Gaia Beck (Cocktails & Converstion, ChippingIn and London Represents)

Gaia Beck is a business powerhouse, who started out selling used cars and discovered that business is all about giving people what they want. She then moved into Film PR gaining a sense of excitement from the events industry. Gaia worked with all of London's most exclusive nightclubs before she started Cocktails & Conversation, a London dating events and networking company now so popular that even couples now want to attend. Known for its black-tie events and masquerade balls, Cocktails & Conversation holds exclusive events for hundreds of guests. Under the name London Represents, Gaia now also runs fashion shows which promote diversity using a range of models and independent brands, with half of all proceeds going to the charity Bullock Inclusion. Last year she also launched Chippingin, a platform she developed with her son and a co-founder to help children crowdfund for toys, presents, charities and more, by raising funds from friends and family. Gaia previously ran a conference aimed at getting more black women into the tech industry, and is passionate about more female and diverse founders getting investment in their businesses. Cocktails & Conversation - / @cocktails_and_conversation Chippingin - / @wearechippingin London Represents - / @london_represents
11/04/2257m 49s

Hustle Up Podcast - Episode 11 - Charlotte Curran (Artemis Accessories)

Charlotte Curran is the woman behind ARTEMIS, a Manchester-based jewellery and accessories brand. In 2014, Charlotte started hand-making jewellery as a side-hustle alongside college, but over the pandemic ARTEMIS became a fully-fledged business. It is female-run with Charlotte now employing a team, recognised by WorkL as one of the happiest places to work in the UK. Charlotte juggled running the business in Manchester while studying for her Masters’ degree and was a Young Entrepreneur of the Year finalist at the Great British Entrepreneur Awards in 2021. ARTEMIS website: ARTEMIS Instagram: @artemis.accessories Book a free coaching call with Charlotte Connect with Charlotte on LinkedIn Thanks for listening - @hustleuppodcast
07/02/2249m 5s

Hustle Up Podcast - Episode 10 - Matthew Grossett (Walnuts and Honey)

In my tenth episode I’m joined by Matthew Grossett, the owner of Walnuts and Honey, a black-owned micro-bakery based in South Norwood, London. Matthew specialises in exotic flavour combinations and luxury vegan/gluten-free bakes including eye-catching swirled buttercream cupcakes (which I’m a huge fan of). He also takes orders for birthday and occasion cakes each week. We touched on Matthew's love of sweet treats and how after a period travelling he realised he no longer wanted to work in an office. He started out by taking his bakes to markets, before finding a shop that fit the bill. After four years, Walnuts and Honey is going from strength to strength. With Matthew as the sole employee in the shop (cake maker, front of house and coffee making), he considers other local business owners as his colleagues. In the future he is hoping to grow the business, adding an additional premises for more baking. Pop by his shop by Norwood Junction station now to check out his vegan cakes or place your order for any special cakes by emailing at the link below. Website: Email: Instagram: @walnutsandhoney Facebook: Thanks for listening - @hustleuppodcast
14/01/221h 22m

Hustle Up Podcast - Episode 9 - Giulia Smith (Multi-Entrepreneur - From Nine to Thrive)

Giulia Smith is not just any ordinary entrepreneur. With six businesses and more on the way, she quit the corporate world realising that there was something better for her out there if she worked for herself. Losing all her clients during the pandemic in 2020, she was able to move from England to Ibiza in 2021 just before a lockdown. Giulia runs a marketing agency, coaches clients and helps them get the most from their businesses and generate leads. She also runs her e-commerce businesses to sell electric bikes and diamonds as well as running a travel, lifestyle and fashion Instagram page. We touched on some of the challenges of starting a business, where she failed along the way, and her plans for the future working with an international team. She believes in manifestation to reach your goals and has also since launched her own podcast.  --- Giulia Smith (founder of From Nine to Thrive) Main Instagram: @iamgiuliasmith Travel, lifestyle and fashion account: @giuliafsmith Giulia's From Nine to Thrive Podcast: --- @HustleUpPodcast Please subscribe, rate and review!
13/11/2148m 42s

Hustle Up Podcast - Episode 8 - Albert Azis-Clauson (UnderPinned)

I chatted with Albert Azis-Clauson, the CEO of UnderPinned, a platform that helps support freelancers to build their businesses. We talked about his journey from the world of dance at the Royal Ballet School to mainstream education and then to University, raising £1m for his business within a year of graduating. Albert, who has tried his hand at every sport played in a world-record charity rugby game which lasted more than 30 hours for the School of Hard Knocks charity. He is an ally to the LGBTQIA+ community and featured in a popular campaign on LinkedIn wearing typically "feminine clothing". He also works with the Government's Department for Business, Energy and Industrial Strategy (BEIS) and the Small Business Commissioner to shape the future of freelancing. Are you freelancing or thinking of starting out, you can get 25% off the UnderPinned Ultimate Guide to Freelancing course with the code HUSTLEUP25. Underpinned - Instagram / Twitter / Facebook / LinkedIn / YouTube --- @HustleUpPodcast Thanks to Lucy Werner from The Wern for connecting me with Albert. Her new book 'Brand Yourself', with her co-founder, creative director and husband Hadrien Chatelet, is out now. 
10/10/211h 4m

Hustle Up Podcast - Episode 7 - Georgia Lewis Anderson and Gussy Sakula-Barry (LYLT - @lyltchat)

For this episode I'm joined by not one, but two amazing guests. Georgia Lewis Anderson and Gussy Sakula-Barry are the co-founders of a new invite-only dating app called LYLT. The voice-first dating app aims to put an end to "disposable dating" and "serial swiping" by allowing people to communicate solely through voice messages.  Gussy is a BAFTA-nominated documentary director while Georgia started out interviewing on Jamal Edwards’ SBTV YouTube channel as well as hosting on Apple's Beats 1 and working at Microsoft and Google in Artificial Intelligence conversation design.  The female co-founders met through friends at Manchester's Parklife Festival in 2009 and their business was born during the pandemic in 2020 seeing dating app usage skyrocket. They are set to launch LYLT later this year and you can join their waiting list now: Instagram links: @HustleUpPodcast @lyltchat
20/08/2141m 17s

Hustle Up Podcast - Episode 6 - Eliza Rebeiro (Lives Not Knives - @LNKCharity)

I sat down with Eliza Rebeiro the founder and CEO of the charity Lives Not Knives (LNK - @LNKCharity) on the day of the elections for the Mayor of London earlier this year. It was a deep conversation and really thought-provoking.  She knows all too well the impact of knife crime after a friend was stabbed to death as a teenager, and she now has a team that works with schools across Croydon to try and address the root causes of knife crime and serious youth violence by providing activities and support from a local hub on the first floor of Centrale Shopping Centre in Croydon. We touched on what it was like for her getting kicked out of school at the age of 14 before going on to start the anti-knife crime charity with her Mum to support young people. Eliza is a refreshing, confident woman who has not only won awards for her brilliant work, but has also been invited to speak with MPs and councillors. She described herself as a "kid who was fed promises with no results" and although she says she wouldn't try her hand at politics, she gave some refreshing suggestions for how she would do things differently if she was running the country. The pandemic has taken its toll on the services LNK provides, her staff and also young people they work with. Some young people saw much more than they normally would over lockdown including domestic violence, drink and drugs or arguments at home. Instances of children as young as 10 years old feeling suicidal or others not being fed three times a day were not uncommon. We also discussed school exclusions and the link to prison and reoffending rates with some really positive advice for any children facing exclusion from school or who have already been kicked out.  Eliza Rebeiro: "How can you get a work ethic if you never start working?" You can support Lives Not Knives at @LNKCharity or find them online at
11/08/211h 6m

Hustle Up Podcast - Episode 5 -Sophie Lark (Larks and Crafts Designs)

Sophie Lark, the CEO of Larks and Crafts Designs joins the next episode. Her design company specialises in funny and personalised designs (including people and pets) printed on greetings cards, gift wrap, prints and more. The self-confessed “Queen of Puns” studied a Journalism degree, which she admits may not have been exactly the perfect route for her, before moving into the creative world of Advertising.  We discussed her highlights such as climbing Mount Kilimanjaro, turning the famous Piccadilly Circus digital screens yellow for a charity and launching a business just before the Coronavirus pandemic hit the UK. Her card range thanking keyworkers was a hit in 2020, with a focus on Wedding products and becoming more eco-friendly in 2021. Larks and Crafts Designs has also featured in the Mail on Sunday’s YOU Magazine and has also been shared by numerous pet accounts on social media. You can browse all the designs including the brand new Valentine’s Day range now at and follow on Instagram @LarksAndCraftsDesigns. (This episode was recorded remotely in December 2020 before Christmas Government guidance, and another lockdown, in England were announced).
17/01/2140m 11s

Hustle Up Podcast - Episode 4 - Tariq Khaldi (BEYRoots Lebanese Street Food)

In the most honest and frank Hustle Up Podcast episode yet, Tariq Khaldi, the owner and CEO of BEYRoots (, a Lebanese street food business joins me to delve into how he quit his job in Engineering to run a street food business. The idea of bringing Lebanese street food to London was inspired by his Dad who passed away in 2015 and supported by his best friend and business partner Jamie who also sadly passed away in 2019. He started out serving street food from a classic Citroen H van across food markets and now covers corporate events, private parties and weddings. The Citroen is now joined by a converted 1971 Mercedes Fire Engine as well as physical sites in Tooting’s Broadway Market and the Mercato Mayfair food market (in the Grade I-listed St Mark’s Church, Mayfair). We touched on his cameo in a Harry Potter movie, side-hustles, his motorbike accident, van breakdowns, being retweeted by Marcus Rashford, serving food to big names and the pitfalls of starting out in the food industry. Tariq also plays for the Lebanon National Rugby Team and they helped support fundraising following the horrific explosions in Lebanon’s capital city, Beirut, in August 2020. You can still support the Disaster Relief fund for the Beirut Explosion here:
30/12/201h 20m

Hustle Up Podcast - Episode 3 - Elliott Rae (Music Football Fatherhood - MFF)

Elliott Rae founder of Music Football Fatherhood (MFF) joins the next podcast. The independent online community was described by the BBC as the Dads’ version of Mumsnet and offers support to fathers from all backgrounds. The United Nations recognised Elliott’s diversity work with the 2019 #HeForShe ‘Change-Maker of the Year’ award for his work on gender equality. Elliott was also shouted out by wrestler and actor Dwayne “The Rock” Johnson on social media. Working in Diversity and Inclusion, he runs the platform with his team alongside his day job and raising his young daughter. MFF are currently crowdfunding to self-publish a unique collection of stories from diverse, modern fathers in 2021 in a book called DAD which Elliott hopes will be his proudest moment to date after being a father and a husband.
21/11/2045m 1s

Hustle Up Podcast - Episode 2 - Gianluca Ivaldi (The Cricketers Croydon)

In episode 2, hear from Gianluca Ivaldi, who co-runs The Cricketers, a bar in Croydon (south London), with his wife Annejaleen. Described as a bar with a difference, it stands out from the rest with special menus, craft beers, and carefully selected wines and cocktails. We chat about how working in his mother's fishmongers sparked an interest in food and entrepreneurship which led him to launch Miss P's Barbecue, a pop-up named after his mum who supported him starting out. After winning a cash prize from his university for his start-up, Miss P's gained popularity at locations across London before opening an outlet at Pop Brixton in 2015. Appearing on cookery TV shows like Sunday Brunch and James Martin: Home Comforts, showcased his London take on the slow, Southern-style barbecue he'd seen on visits to Atlanta and other parts of America. Believing he was doing something that wasn't done anywhere else in the UK, he and his wife opened a bricks and mortar site in a former pub in Croydon in 2017, now known as The Cricketers and easily accessible from East Croydon. The Cricketers has adapted to the pandemic and is getting a strong seal of approval from visitors for doing the maximum to keep customers and staff safe. Find out what the future holds for the bar, the catering business, and how its owners are planning to offer something truly unique and a place designed for the future of Croydon.
04/10/2059m 58s

Hustle Up Podcast - Episode 1 - Ram the MC

For Hustle Up Podcast's first ever episode, host Josh Burrell is joined by Ram the MC, a Master of Ceremony who hosts events and entertains crowds in the UK and abroad.  He started his career as a Chemical Process Engineer before moving into the world of Finance. From his birth in Nigeria, a link to Italy, and later moving to the UK, find out how wedding crashing gave him a taste for being in the spotlight, including being flown to Dubai and Ghana to host events. With Coronavirus cancelling most live events in 2020, hear how he has adapted online, with comedy sketches and acting as well as his plans for the future.
03/09/2049m 34s

Hustle Up Podcast - Trailer

Hustle Up is a podcast that tells unique stories of start-ups, side hustles and the self-employed. There are chats with people who have branched out from their day jobs, started working on passion projects with family and friends or are following their dreams. Hosted by Josh Burrell it provides the inside track on what it’s really like to work for yourself. Subscribe and follow Hustle Up on Instagram @HustleUpPodacast and the blog at LOOKDWN .com.
Heart UK