This week we’re joined by ex-professional cyclist turned philosopher-author, James Hibbard, to chat about his book, The Art of Cycling: Philosophy, meaning, and a life on two wheels. It’s a sort of memoir-cum-meditation – a bit like Zen and the Art of Motorcycle Maintenance – taking the form of a cycling road trip interspliced with tales of James’s racing career and musings through the lens of philosophers such as Nietzsche and Plato. Here, our James talks to James about the sport we all love so much, what it really is, why do we do actually do it, and – the scariest question of all – is there even any point? The Art of Cycling: Philosophy, meaning, and a life on two wheels is published by Pegasus Books, buy it now on Amazon.Interview starts at 5:22.-------------Did you know Cyclist is also stunning monthly magazine? And if you subscribe now you'll receive a FREE set of EKOÏ sunglasses worth £75!Subscribe at: store.cyclist.co.uk/cycpod-------------This episode is supported by H.V.M.N, the creators of Ketone-IQ.We hear a lot about ketones in the pro peloton, but what are they?According to the experts H.V.M.N, ketones are a natural source of fuel for your body. When stored carbs are depleted, your body starts to convert fat into ketones. Studies show that ketones are 28% more efficient than glucose, making them a super-efficient fuel source for the brain and the body.These benefits led H.V.M.N to create Ketone-IQ: a drinkable ketone designed to support energy, focus and endurance.Developed alongside the U.S. military, Ketone-IQ is one of the most powerful ketone supplements on the market. It’s designed to elevate your ketone levels for up to 4 hours – much longer than other products. Plus, it’s vegan, caffeine free, and compliant with the World Anti-Doping Agency’s guidelines. That’s a major win for athletes.Ketone-IQ Shots are the best way to get your ketones on the go. They’re portable, convenient, and fit perfectly in your pocket during a ride or a race.You can save 30% on Ketone-IQ using the promo code CYCLIST at https://hvmn.com/CYCLISTTo learn more about achieving your ultimate metabolic potential, subscribe to H.V.M.N’s podcast 'Health Via Modern Nutrition with Dr. Latt Mansor' on iTunes, Spotify, and YouTube. See hvmn.com for more details#sponsored Hosted on Acast. See acast.com/privacy for more information.