Since Zingerman’s first opened its doors in 1982, it has become an institution in Ann Arbor, Michigan. On the surface, it’s a collection of food-related businesses, each with its own specialty, all located in the Ann Arbor area. But dig a little deeper and you’ll realize that Zingerman’s is an incredibly unique business. Named “The Coolest Small Business in America” by Inc Magazine, it was the inspiration behind Bo Burlingham’s book Small Giants. In this episode, Zingerman’s co-founder Ari Weinzweig shares how its commitment to sharing as much information as possible with everyone in the organization has helped its community of businesses to thrive.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.