The Podcast Accelerator: How to Grow Your Podcast

The Podcast Accelerator: How to Grow Your Podcast

By Mark Asquith

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level. Drawing on "That British Podcast Guy's" extensive experience in podcasting, The Podcast Accelerator covers an array of topics, from content creation and storytelling techniques to audience growth and engagement strategies. You'll also discover the secrets to podcast monetization, unlocking the full potential of your show to create a sustainable, thriving venture. In each episode, Mark shares his expert advice, tips, and best practices, often collaborating with industry influencers, successful podcasters, and other specialists to bring you a diverse range of perspectives and insights. The Podcast Accelerator delves into the nuances of podcasting, exploring both the creative and technical aspects, as well as the latest trends, tools, and technologies shaping the industry - all backed by Mark's experience in the industry since 2013 and over two decades of building successful businesses. The Podcast Accelerator releases new episodes every Thursday at 12pm GMT (7am Eastern). Early access to episodes, available two days ahead of the public release, along with exclusive, member-only content, is offered to members as a benefit at https://mark.live/support. Whether you're a seasoned podcaster seeking to refine your craft or a newcomer looking to create a powerful podcast from the ground up, The Podcast Accelerator offers an invaluable learning experience. By tuning in regularly (and for free in your podcast app of choice), you'll gain a wealth of knowledge and practical guidance that can be immediately applied to your own podcasting journey. If you ever need help or have any questions, Mark is always accessible and eager to provide assistance. You can contact him directly at https://mark.live/twitter, where he promises to respond, every time! Join Mark Asquith on The Podcast Accelerator and immerse yourself in the exciting world of podcasting. Empower your passion, elevate your skills, and transform your podcast into a compelling success that captivates audiences around the world. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Episodes

A Fresh Look at the Podcasting Industry - What to Expect - In & Around Podcasting

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
04/03/242m 45s

The Finale (And Something New)

It's time for a change: https://www.inandaroundpodcasting.com.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/03/247m 54s

Podcast Monetization in the Future with Sam Sethi

What does the future of podcast monetization look like?Today I'm joined by Sam Sethi, founder of https://www.podfans.fm, a new platform embracing creator culture and a pioneer of the value for value movement within podcasting and beyond.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/10/2339m 23s

Podcast Industry Perspective

I got into podcasting a decade ago. Since then, I've seen it change from a fledging industry with little revenue flowing through it and flourish into a genuine media industry with billions in ad revenue available every year, the teething problems of a measurement industry, and the "boom" of 2019-2021 (ish).There are people who have been in this game longer than me, and we've all seen the industry change. I've spoken about podcasting becoming a genuine "industry" many, many times but right now, we're at an inflection point in the journey of podcasting and there are two ways to approach it mentally: we embrace it and do our bit to innovate, or we shout loudly that "it's not what it was, so can't be good" and let the industry pass us by.Which will you choose?Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/09/2340m 29s

Common Podcast Faux Pas with The Podcast Consultant

You know me, I don't sugarcoat when I feel that something isn't as good as it could be. And, with the world of podcasting growing and, in particular, the choices that consumers have about the myriad shows they can listen to, it's never been more important for your show to "get things right".But what is "right"? Surely that's subjective?Yes, of course, it is - but there's little doubt that best practices now exist in podcasting and that there are objective changes that you can make to your show that will increase the allure, the stickiness, and the long-term shareability of your podcast and that don't take much to implement.Join me and the wonderfully talented Mathew Passy, a long-time friend, and talented podcasting consultant, as we discuss the changes that you can make based on Mathew's years auditing podcasts across the globe.Guest details:Mathew Passy Mathew Passy is the founder and former owner of ThePodcastConsultant.com, a podcast agency that helps individuals, brands, and small businesses develop, launch, produce, and promote podcasts. In addition to audio podcasting services, ThePodcastConsultant also offers video production, audio/video consulting and audit services, podcast launches, remote recording assistance, and more. He is a long-time New Jersey resident and lives with his wife Brooke, and twin children, Hailey and Hunter. Mathew's Website @MathewPassy on Twitter Mathew's Facebook page @mathewpassy on Instagram Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
24/08/2341m 49s

Squadcast Bought By Descript! Reaction, plus Podcast Movement 2023

I'm delighted to be able to give my reaction to the Squadcast acquisition by Descript, plus I preview a little of Podcast Movement 2023 and thank Josh for his kind beer money!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/08/2325m 17s

2023 Listener Survey

It's survey time!I'm working on making sure that my content continues to help you in the very best way possible. To do that, I need your very honest views, and this year, I need them in a few specific areas, please.Do you have two minutes to take my short listener survey, please?Here's the link: https://mark.live/surveyOh, it's anonymous, too - I don't need your name or your email address.Thank you so much!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
10/08/2311m 41s

Design Matters

Design is everywhere. Design is every THING. You simply cannot escape it.But, as podcasters, we fall into the same trap that so many other types of organisation fall into: commoditising design and believing it to be something that we can either skimp on, do ourselves or that doesn't matter. All of that is simply wrong, and very seriously wrong.We also believe that design simply means "graphic design". It doesn't. Designing every single aspect of your show means that you can genuinely compete for revenue with the big shows, shows that often get it very right, and guess what... it doesn't have to cost anything more than a mindset.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
03/08/2317m 38s

Dave Jackson's Podcast Industry Predictions

When I first started my journey within the podcasting world, I was lucky enough to meet a range of people who have gone on to become genuine friends.Amongst those is one of the finest, most revered people within our industry, Dave Jackson, a friend, mentor-from-afar and Podcast Hall of Fame inductee who continues to help podcasters around the world every single day.On this episode, Dave and I dig deep into the last two decades of the podcasting industry and speculate on what might happen over the next twenty years.This episode's guest is the wonderful Dave Jackson :Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as the head of podcaster education.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame. Find all his shows at www.powerofpodcasting.com Dave's Website Dave's Facebook groupDave's Facebook page@DaveJackson on TwitterDave on YouTube Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
27/07/2349m 19s

Advanced Podcast Sponsorships Simplified with Mike Wooller

In this episode, I have a deep-dive conversation with Mike Wooller, Head of Content Partnerships at Global. Mike has a wealth of experience in the industry and this episode is a must-listen for the serious indi podcast creator.We kick things off by demystifying some of the often-used industry jargon. Mike breaks down what terms like "Spot", "Programmatic", "Direct Sell", "Host Read", "MRG", and "CPM" really mean. Next, we're discussing the current climate in the podcasting world. How are brands and advertisers responding to the ever-changing economy, and what does this mean for the podcasting sector as it continues to find its feet?As podcast advertising revenue grows, we take a look at the latest trends. Mike shares his thoughts on how this surge in revenue is shaping the podcasting landscape and how that might look in the future.We also explore what attracts advertisers to a podcast beyond just download numbers. What are those magic metrics that advertisers really care about? And, how small can a podcast's download numbers be before advertisers lose interest?For serious indie podcasters, we discuss whether direct partnerships are still viable and, with the growth of the podcasting industry, could there be more opportunities arising from a more automated, programmatic approach?We also chat through immediate monetisation with "ad marketplaces": can a brand-new show really make significant revenue from these marketplaces?Lastly, we consider: How is the success of a podcast ad campaign measured? How this might differ depending on the goals of the campaign? Plus, we chat over some common misconceptions that indie podcasters often have about advertising, as well as some potential roadblocks that can arise when renewing ad and content partnerships.Mike is an expert in his field and, for a serious podcaster like you, this is a must-listen episode!Guest info:Name: Mike Wooller Bio: Mike is Head of DAX Podcast Partnerships at Global, and has worked in Audio for over 15 years. With a background in BBC Radio, he's worked as a producer for BBC Radio 1 and in commissioning podcasts for BBC Sounds. He later moved into the commercial audio world, where he worked across new business at Acast and now heads up the Podcast Partnerships team at Global. Links: @mikewooller on Twitter Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
20/07/2346m 1s

How to Use Instagram Threads to Grow Your Podcast Audience

Warning! This episode contains some f-bombs and other well placed word bombs - but they’re worth it.Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Instagram, aka Zuckerberg, launched last week and has already amassed almost 100 million users.Within three days, I saw a podcast "guru" claiming to know how to use Threads to grow your podcast and, sure enough, the content they published about it was shockingly awful.So, how do you use Threads to grow your podcast audience?The truth is that, right now, the algorithm is still all over the place and there are features (such as a "following only" feed) still missing. Does this mean that you can't use Threads to grow your podcast? No. Well, sort of no. In fact, Threads is, right now, just another tool to use in order to genuinely "social network" and that is SO very different to "promoting your sh*t".Let's have a frank chat about how to use Instagram Threads to grow your podcast, then.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
13/07/2317m 0s

Revenue Lessons from Big Podcasts

When it comes to generating predictable revenue from a podcast, reliability in downloads is vital.Whether that podcast is monetised via programmatic ads, directly sold host-read ads, selling merch, selling live-taping tickets, listener support via tips and memberships or a diverse combination of these and more, there are certain elements that make that show reliably profitable.When a podcast is monetised well, it delivers repeatable and reliable numbers that can be projected and used as the basis for business decisions. Brands and ad partners actively seek out shows that will solidly perform week in and week out, and they hedge their bets & their bucks on those.What lessons can you learn as an indie creator and how can you apply those to your own podcast without spending any money?Storytelling is key - use the teaching method of getting your listener engaged: state what you're going to say, say it, then say what you've just said.Breaking up your story and working around tangible chapters works.Delivering what your audience turns up for is important - quirky change only works when your show is known for quirky change; listeners come to your show for your show.Bad, auto-generated ad slots kill the show.Production value is extremely important, including quality music used to add gravitas and proper structural planning and focus. You cannot wing it. And make sure your loudness is right...!If you're solo or an interviewer, your vocal performance really matters!Don’t focus on trying to hit a specific episode length everytime. Be confident enough to keep a tight story and people will come back for the next part if they need to.Quality editing counts!Remember, the key to a successful revenue strategy for your podcast is to be able to consistently deliver predictable download numbers. To do that, you need to get tight on the things that matter to listeners who now have so many podcasts from indies AND big studios to choose from!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
06/07/2327m 34s

Shock Through Your Podcast Growth Plateau with 3 Practical Ideas

I frequent many podcasting communities and without a doubt, the biggest question (and the biggest question for the last decade) is "How do I grow my podcast?".I've spoken before about why this isn't an easy task and why that might even be the wrong question to ask. The truth is that running a podcast as an independent creator is really hard, it's really time-consuming and by the time we've produced our episode, we often don't have the mental bandwidth or the physical time to properly market our show and thus, we simply end up in a constant "promo cycle" that consists of lots of "promotional tactics" that don't move the needle but that make us feel like they should.We repeat this with diminishing results and end up back at the same question: "How do I grow my podcast?!"; if we aren't careful, this can then lead us to consider quitting because no matter what we do, we don't see any meaningful change.I think about this like fitness and muscle growth. If we aren't seeing any results, then we have to change things up and shock the system. The famous quote, attributed to Albert Einstein, “Insanity is doing the same thing over and over and expecting different results.” applies to our podcast growth too.But what should you do? Let me give you three ways to shock your podcast growth into moving in the right direction!These are not common things that people talk about, the normal things like:Guesting on showsTrailer swaps and feed dropsCo-hostingThey all work - we know that if people repeatedly hear you or your show on other shows that there's a better chance of them trying your show than if you don't do any of that. You're going where your audience is.We also know that you should be thinking about podcast marketing as just that, marketing - with defined & strategic campaigns, targets, and channel tactics - but that no indie creator really does because we're all really busy and most of us don't know how to be a marketer - we didn't get into podcasting for that.Try these three things alongside what you're already doing and focus on long-term, steady growth:Focus on your podcast SEO, both for web discovery and in-app podcast discovery.Do something newsworthy in your niche - this could be covering an event, development, or similar, but get there first and early.Start doing something in-person within your niche community - meetups, events, live recordings, etc. They cost very little and your show can "sponsor" the event!Just like growing anything, there is no one method of growing your podcast audience and there surely is no silver bullet. Imagination, planning, and long-term focus are key to all marketing campaigns but these three things will help you to break out of your comfort zone and shock the marketing system that you have in place.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...
29/06/2326m 47s

Explained: Selling Your Podcast as a Membership

In this episode, I discuss how to build audience loyalty and drive podcast growth through exclusive content and early/premium access. Learn how to identify the types of content that resonate most with your listeners and create a compelling premium offering that sets your podcast apart. Get practical tips on delivering high-quality, exclusive material and fostering a sense of community among your subscribers. Unlock the power of premium access and take your podcast's growth and monetization to new heights with these proven strategies!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
22/06/2331m 8s

Podnews Live (Manchester) 2023 Review

In this episode, I dive into my experience at the Podnews Live Manchester event on June 13, 2023. Held at The Lowry Theatre in Salford, Manchester, this event was an absolute success, buzzing with industry experts and enthusiasts.An impressive lineup of speakers took to the stage, including industry stalwarts like Podnews' James Cridland & Sam Sethi, little ol' me, Crowd Network's Michael Carr, and many others. Each speaker brought something fresh, adding new energy to the dialogue about the future of the podcasting industry.Personally, I walked away with three clear insights: the need for more Podnews events, more Manchester podcasting events, and more specific, smaller-scale B2B podcasting events. Join me as I share my insights and reflections from this refreshing event​.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
15/06/2317m 54s

The Podcast Show London Review (2023)

Last week, me and the Captivate (@CaptivateAudio) team hit London for The Podcast Show (@PodcastShowLDN). We joined our fabulous Global family (@Global) as podcasting industry experts, enthusiasts and creators descended on England's capital to celebrate, learn and hypothesise about podcasting and the way that the industry has been, where it is today, and where it will be tomorrow.In its sophomore year, The Podcast Show had a lot to prove - but did it live up to the hype?In this review, I go deep into if The Podcast Show London is worth a trip, discussing:The background of the showTraveling to the show and whether it's easy or notThe difficulty in a second-year showDifferences between The Podcast Show London and major US events, particularly Podcast Movement and Podfest ExpoThe difficulty in balancing a trade show and an educational seminarThe brands making an appearance including, of course, GlobalSome of the indie creator complaints about "balance" and "finding its audience" and "the big guys 'inventing' podcasting"My experience speaking at The Podcast Show LondonThe celebs on show (plus, meeting two heroes of mine!)The "festival" around the eventJoin me as I walk you through my review of The Podcast Show, London, 2023Useful links from the episodeThe Podcast Show LIVE - Podcast Show 2023The Podcast Show on TwitterFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/05/2337m 15s

Is YouTube Good for Podcasting? A Deep Dive with James Cridland

In this episode, I'm taking you on a deep dive into YouTube's long-awaited new podcasting features that have the potential to increase and enhance the way that we, as creators, connect with our audience. Join me and special guest James Cridland, the founder and editor of Podnews, as we explore these new features and address some critical questions.We'll begin by discussing the specifics of YouTube's new podcasting features and who has access to them. James and I discuss the process of getting your podcast on YouTube using and delve into the possibilities of RSS integration in the future.Together, we'll compare YouTube's analytics to other platforms and examine if their podcast offering integrates with current podcast hosting and distribution platforms. We'll also talk about the various formats that may excel or flounder on the platform.Monetization is inevitably on the minds of indie podcasters, too, so we'll tackle questions regarding how YouTube handles pre-roll and mid-roll ads, the platform's compatibility with your own ads, and the potential for dynamic ads when RSS is finally supported. We'll also chat about Ashley Carman's recent article and the insightful "Up Front with Simon Jordan" data as reported by Podnews last week.As we venture further into YouTube's podcasting offer, James and I will discuss the potential implications of YouTube being another "walled garden" for the medium and what it means for the open podcasting ecosystem. We'll also consider how this development could impact major players like Apple and Spotify, amongst others.Finally, we'll explore whether YouTube's entrance into podcasting will have different effects on small, indie creators compared to larger, more financially successful creators, branded podcasts, and media companies like Wondery.My special guest today:James Cridland https://james.cridland.net/biography/ James's Website Twitter: @jamescridland on Twitter Useful links from the episodeThe platform fight: Amazon pays listeners AUD $5 - Includes a piece about "Up Front with Simon Jordan" that juxtaposes Ashley's article, potentially.YouTube numbers “not doing so well”YouTube release podcast tools to allExclusive: YouTube's plans for podcastingPodnews on YouTubePodnews podcasting newsFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...
25/05/2354m 8s

Unlocking the Potential of Podcast Memberships: Strategies for Creating Irresistible Subscriber Experiences

In this episode, I explore the power of podcast memberships and share valuable strategies for creating irresistible subscriber experiences.Learn how to design a membership program that captivates your audience and keeps them engaged, with tips on content selection, delivery, and promotion. Discover how you can leverage the potential of memberships to boost your podcast's growth, revenue, and long-term success. Don't miss this essential guide to elevating your podcast's appeal through captivating membership experiences!Useful links from the episodeMy example Podcast Accelerator support linkCaptivate's podcast membership & tipping toolkitFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/05/2329m 36s

Gatekeeping the Podcast Industry, Monetization & A Decade In - An Interview with Mark Asquith

As I bring The Podcast Accelerator back from hiatus, I wanted to share my thoughts and experiences from over a decade in podcasting.But, rather than just rattle through a list of things that I've seen and how the industry has developed, I thought it's be fun to bring on a podcasting talent and good friend to interview me for my own show - so, welcome to the show my interviewer, Danny Brown of Pod Chat and Captivate fame!My interviewer...Danny Brown Serial podcaster | Head of Podcaster Support & Experience at Captivate.fm | Scotsman transplanted to Canada Danny's Website Youtube: Danny on YouTube Instagram: @thebrownsmuskoka on Instagram Twitter: @DannyBrownCA on Twitter Useful links from the episodePodcast Standards Project | Advocating for open podcastingPodcastindex.orgCaptivate Podcast HostingSpark of Rebellion, Star Wars Podcast, UKMark Asquith, That British Podcast Guy & Co-Founder of Captivate.fmFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/05/231h

What's Coming up on the Show?

Today I'd like to run you through what's coming up on the podcast that will help you to grow your audience! As I come out of hiatus I've planned an array of content to help with your podcast growth, monetisation and that will also give you some insights into the state of podcasting on YouTube, via community and more.And I've got some fantastic guests lined up to help me!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/05/237m 48s

The Hiatus is Over!

The hiatus is over!It's been a while but I'm back to educate and (subjectively...) entertain those creators looking to build a meaningful, sustainable podcast audience.There will be some changes so I want to spend a little time reflecting on why I took a break and talking about what's coming up, what's changing, and more about the format. Plus, I'll tell you a little about the things that I've been working on in the meantime.Thanks for your patience, I'm excited to get back to this.Useful links from the episodeThe Podcast Show LIVE - Podcast Show 2023Captivate Episode Planning & Research LinksCaptivate's AMIE v2.0Captivate ChangelogSpark of Rebellion, Star Wars Podcast, UKFan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
04/05/2315m 0s

Hiatus - 2022

I'm having a little bit of a break from the podcast to focus on family and Captivate but will be back shortly! In this episode I'll talk to you about why, when I'll be back and recommend a LOT of excellent content to help you to grow your podcast while I'm away! Useful links from the episodeHow to Get More Listener Engagement - We all want more “engagement” on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.A Simple Twitter Strategy for Podcast Growth - Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.Are Your Podcasting Processes Killing Your Show? - The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance?How to Get Guests to Share Your Podcast - An interview show is touted as the way to “explode” your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why?Are YOU the Thing Stopping Your Podcast Growing? - The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way.3 Actionable Dynamic Content Insertion Ideas - Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.The Podcast Accelerator (Deep-dive newsletter format with extra content) - I also send out a weekly newsletter version of the podcast which includes visual elements and extra content to help you. Hey, no spam around here. Get to it!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/03/223m 36s

3 Actionable Dynamic Content Insertion Ideas

Podcasting tech can seem overwhelming but it rarely is once you know how to use it. Here are three creative and actionable ways that you can instantly start to use dynamic ad and content insertion to enhance your podcast today.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorAudio Content Painter Tool (part of AMIE)Dynamic ad and dynamic content insertion are usually thought of when creating brand new content and are typically used for inserting content at the beginning, middle and end of your podcast episodes. But what if you have content that you "baked-in" to your episode, i.e. that you literally read and recorded as you created the content, that you'd like to replace? Content such as old sponsor ad reads, out of date messages and calls to action can lead to a poor listener experience because it's rare that a new listener doesn't explore your back catalog of content. It used to be exceptionally hard to replace any out of date content, often requiring the re-recording and republishing of your podcast episode audio file which meant that it simply wouldn't get done. Using Captivate'd audio content painter tool, part of the AMIE suite of dynamic podcasting tools, makes replacing old content that was recorded during your episodes a breeze! Simply paint the audio that you'd like to replace using Captivate' s simple and highly accurate audio painter and choose a new snippet of audio to replace that segment with - it doesn't even need to be the same length! This is especially powerful when you use it in bulk across your entire back catalog and makes it easy to open up sponsorship opportunities for your podcast's whole episode inventory!Try Captivate for freeThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/03/2229m 22s

A Family Break

Hey, Mark here dropping in to say that I'll be away for a couple of weeks on some family time. Don't worry, all is well and I'll be back in a couple of weeks with some great news and sharing a brilliant episode on how you can use dynamic podcast content to instantly enhance your show. Until then, thank you for your support and keep on captivating!Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
21/02/221m 32s

Are YOU the Thing Stopping Your Podcast Growing?

The truth is that you and I, we don't know everything and remaining humble is a skill and mindset that we all, as podcasters, must practice and adopt so that we don't limit the potential of our podcast by letting our ego get in the way.Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.Mentioned in this episode:Meet Captivate's Dynamic Show Notes BuilderWriting high-quality show notes is a vital part of a successful podcast but is often overlooked because, honestly, it’s a pretty cumbersome task. Captivate’s Dynamic Show Notes Builder does the heavy lifting for you by allowing you to build unlimited Show Notes Templates and set specific Templates as default for the podcast episodes that you publish. Your show notes become dynamic when you use Captivate’s advanced “Blocks” and “Shortcodes” to enhance your show notes by adding content that can be updated in one place and that, when changed, will then be updated in every single episode within which that content appears. Blocks are reusable chunks of content that can be utilised in several Templates at a time and Shortcodes are single pieces of data that are either included from your Captivate dashboard, such as your single promotional link, information on the guests that have been interviewed on your podcast using Captivate’s guest booking & interview management system, tip or donation links and your measurable attribution links plus any custom Shortcodes that you may have added to your Captivate dashboard such as custom hiatus messages or privacy messages. AMIE, Captivate’s Audio Monetisation & Integration Engine, works in a very special, highly useful way with the dynamic podcast Show Notes Builder. When uploading your own dynamic content for use in your episode pre-roll, post-roll or mid-roll, you can also include a text title, some free text and associate one of your Captivate attribution links to the piece of audio so that, when you dynamically insert the audio using AMIE, Captivate automatically includes the label, text and measurable attribution link in your show notes. Captivate will do this for every piece of dynamically inserted audio and will measure the traffic and clicks via each associated attribution link. If you remove (individually or in bulk) audio from your episodes using AMIE, the show notes will dynamically update for each episode affected. Welcome to dynamic show notes, brought to you by Captivate.Try Captivate for freeStraight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...
14/02/2224m 13s

How to Get Guests to Share Your Podcast

An interview show is touted as the way to "explode" your influence and increase your impact by the gurus who sell anything to anyone, but you've followed all of their advice and for some reason, your numbers aren't moving and your guests don't often share the interviews that they do with you. Why?Fan of the show? Find it helpful?You can become a supporter of the show via a one-off tip that I'll use to buy a beer at this link: Support The Podcast Accelerator: How to Grow Your Podcast.Your next stepsI teach podcasting a lot and for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: YouTube (Captivate) Ask me anything at all about podcasting over on Twitter: Twitter If you need help with anything at all regarding your podcast, get me on Twitter (Twitter ) and I promise to respond.Mentioned in this episode:HypeFury - my Twitter growth toolI'm a huge fan of building an engaged audience on Twitter but the day-to-day of doing that isn't always easy. HypeFury is my favourite tool to help manage Twitter content because it gives me the opportunity to really analyse what's working, what's not working and helps me to spot trends in my content creation that really resonate with my audience. It's important to treat Twitter like the content platform that it is and HypeFury's toolkit is perfect for the serious creator who wants to build a meaningful audience on the platform whilst also measuring specific follower growth and engagement. The free plan from HypeFury is perfect for getting started and the team is highly responsive to feedback, feature requests and support. It's my #1 Twitter growth recommendation!Try HypeFury for freeStraight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/02/2232m 18s

Are Your Podcasting Processes Killing Your Show?

The panacea for the busy podcaster is a robust set of processes. But are your processes devolving your podcast into a lifeless cookie cutter template? Are your processes undermining your creativity and, if so, how can you achieve the perfect balance?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and MD and co-founder of Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorDescript - edit your audio like a word processor!Descript! When it comes to your podcasting processes, it’s important to find the “stack” that works for you. Whether that includes a classic digital audio workstation like Audition or Hindenburg or something more specifically tailored to the busy podcaster like my recommendation today, Descript is really down to your own technical preferences and your available budgets. Descript is an audio and video editor that works by transcribing your audio and giving you an editor that works like a word processor - edit your words and the audio will be edited to match. It’s wonderful! But, Descript does so much more than that: build beautiful, on-brand audiograms, one-click publish your episodes and transcriptions to your podcast hosting platform with Captivate’s direct integration and manage multiple podcast speakers all from within Descript’s simple interface. I highly recommend Descript if you’re looking for a quicker way to edit your podcast plus, the Descript team is a team that I’ve come to know and work with more over the years and that I know does business like I do: with the success of you, the busy podcaster, at the heart of their mission.Try Descript for freeThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable -...
01/02/2221m 59s

A Simple Twitter Strategy for Podcast Growth

Each social channel has its nuances, benefits and flaws. Twitter is my personal favourite for podcast growth so today I'm sharing a few simple strategies that I employ to build my podcast audience using the platform.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Captivate’s Podcast Attribution LinksI talk a lot about engagement and why it’s vital to foster genuine micro interactions with your audience. But without measurement, those strategies and actions can’t be deemed to be successes or failures and right now in podcasting, there are so many disparate tools out there that are trying to solve these measurement problems. Captivate’s first-party attribution links allow you replace short link generators like Bit.ly or Pretty Links with short links that you create directly from your podcast hosting dashboard. The mega benefit with this is that you can then attach these short links to pieces of dynamic audio, automatically insert them into your show notes when you use Captivate’s AMIE (Audio Monetization & Integration Engine) tool and use them throughout your episodes as simple, memorable calls to action. Simply tell Captivate the long, real world link that you’d like to measure, link up your custom domain for free and then set a short link that Captivate will then measure traffic to. For example: mark.live/twitter takes you to https://www.twitter.com/MrAsquith AND all of the traffic to it is measured. I use this feature every single day and it’s one of the things that has really transformed my podcasting focus by giving my show accountability!Try Captivate for freeStraight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses...
24/01/2228m 28s

How to Get More Listener Engagement

We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it.About The Podcast AcceleratorWelcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
17/01/2232m 57s

An Improvement to The Podcast Accelerator Format

The newly revamped weekly podcast growth newsletter and podcast is here! But... what's the point?!(Want the email version? Hit "Subscribe" at https://www.twitter.com/MrAsquith)Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
10/01/2212m 34s

2021 Holiday Break

A little update on the 2021 holiday break here on the show... and Happy Holidays!Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/12/213m 31s

Beware the Podcast Sales!

Black Friday just rolled around once more and, as ever, my inbox was flooded with sales from all sorts of people including podcast "gurus".I'm sure that you had the same emails.With January about to roll around again, the emails will just keep on coming with offers that are too good to be true, time-bound ("Act now!") and at a huge discount ("Down from $997 to $297, today only!").It means you can save a bit of money, so what's the problem?The problem is: to succeed at anything, you have to do something.My Grandad didn't have a dog, but he bought dog food.My Grandad was a really great guy. If you've seen my TEDx talk, you'll know how much he taught me about life and why that matters to the business that I've created today.My Grandad loved my dog, Pete, and every time he went shopping he bought whatever dog food was on sale at a cut-price bargain. I once asked him why and he told me it was "just in case".I really appreciated that (so did Pete), but he also told me that the other reason that he bought it was that "it was a bargain because it was on sale".The problem was that he didn't need it and he didn't use it - Pete had already been fed every time we saw Grandad but he kept buying it.Because he felt like he was saving money. That particular item was reduced, after all.But... you're only saving money if you buy something that you need and that you'll use and then you go and find a deal on it.Otherwise, you're spending money that you weren't ever going to spend in the name of "a bargain".Why podcast course sales aren't all they're purported to be.This holiday season, there are so many people in any field offering wild deals for the people looking to succeed in that field.I've talked about the language that "gurus" use a lot and how it's all geared up to make you either a) buy or b) feel bad about not buying. Much of that language hinges on "FOMPS", an acronym that I just made up and that stands for "Fear of Missing Potential Success" - aka, "If I get [this thing, from this guru], it could be the very thing that finally helps me to achieve the success that I've been struggling to find."You see it all of the time: Black Friday and early January are two prime times for the kind of "offer" that I described above and even if you're not susceptible to FOMPS (I'm liking that acronym, you know), the "gurus" have another trick up their sleeve: "WTHNIALTD".Alright, that acronym doesn't work, in fact I can't even say it, so here's what it means: "Why the heck not, it's a lifetime deal".You'll get some emails that offer a lifetime deal to a course or a membership that is simply too good to be true.For example, you'll get an offer to buy lifetime access to an annual membership that usually costs $97 per year, and the lifetime deal will be something audacious like $297 - and it'll come with language like: "This is equivalent to ONLY THREE YEARS at the usual membership rate!"It makes it feel like a no brainer... because it's almost affordable, too. So you're willing to stretch to buy it.Why does it work?Because you then think: "I'll use that one day; I don't have the time now but wow, that's a bargain so I have to get it RIGHT NOW or it'll go away forever and ever and ever."And the "gurus" know that. They even tell you things like "The price is about to go...
29/11/2118m 22s

Dynamic Ad Insertion Explained Simply

As a serious independent podcast creator, it’s important that you have a full toolkit available to you to help you to grow your podcast’s audience and to monetize your show(s) in diverse ways.There are so many options available to audio influencers and podcast creators that it can be hard to figure out which range of options to incorporate into your monetization strategy but, inevitably, the subject of sponsors, ads and ad partners will present itself, often sooner rather than later.In short: dynamic ad insertion, or “DAI”, is the process of recording your audio and publishing your podcast episode as normal, then marking areas within that episode where advertising will be inserted by a piece of software after the episode has been published – often with ever-changing parameters, which constitutes the “dynamic” part of the acronym.Dynamic Ad Insertions vs “Baked-In” AdsTo better understand dynamic ad insertion, we first have to look at its opposite number: “baked-in” ads.“Baked-in” refers to the practice of advertisements being read out by the podcast creator during the recording of an episode.Once published, these advertisements are ‘baked-in’ parts of the audio and removing or replacing them typically involves re-recording and/or re-editing the entire piece of content, a time-consuming process that is often too cumbersome to achieve and hinders monetization opportunities for audio creators.For example, a podcaster might secure a deal with a local or niche sponsor to partner with them on four episodes and where the podcaster sells them a “pre-roll” and a “mid-roll” ad slot per episode.The podcaster will then agree on a script and a call to action with the sponsor (usually asking the listener to go to a page on a website) and, as the podcaster records their episode, they’ll read the scripts at the relevant places whilst doing the recording.They then go ahead and publish that episode as normal and the ads are “baked-in” to the audio content.This is a really common way that serious independent podcasters make money: they’re leveraging their audio influence to close a deal and then offering a host-read advert, or multiple adverts, in their content.Dynamic ad insertion gives you the opportunity to achieve the same outcome but also opens the door to various other opportunities, too.Pre-Roll, Mid-Roll & Post-Roll Podcast Ads ExplainedAds are usually sold in “slots”. A “slot” is just a location within your episode that an ad will appear.There are three types of ad location that you might hear about in podcast advertising:Pre-roll – ads are placed before your episode content begins and before any audio from your episode is played.Mid-roll – ads are interspersed within your content. We call these “mid-roll, in-content” here at Captivate because we think it’s a little more obvious.Post-roll – ads are placed after your episode content has finished.There’s a little flexibility in these terms that you might come across, too.For example, a true pre-roll plays before any other content but for a podcaster who sells ads themselves and reads them out (either baking them in or dynamically inserting them later), they may class an ad within the first few minutes as a pre-roll because it comes before the main content of the episode.The same goes for post-roll: where true post-roll plays after all other audio has finished, a podcaster who has sold a post-roll ad to a sponsor directly may class an ad after their content, but before their outro, as a post-roll.The important thing to
22/11/2126m 37s

Scared to Experiment with Your Podcast?

You'd be forgiven for thinking I've been lazy over the last month.My podcast publishing has been slower than usual - dropping from once per week to once every two weeks - but, it hasn't been due to laziness. It's been due to experimentation. Honestly. Promise.But why?A few weeks ago I had a planned week off from publishing. I had a family holiday booked and, as usual, I let my audience know not to expect an episode of The Podcast Accelerator that week.Logging back into my Captivate account on my return, I spotted something interesting: the last few episodes that I'd published had seen accelerated downloads while I was away.I dug into this using Captivate's Performance Comparison analytics graph and what was happening was that my previous few episodes were receiving steadily increased traffic over a more sustained period of time. I.e. new people discovering my podcast were downloading the more recent episodes rather than just digesting the new episode that I'd have put out on the Monday that I was away.So, I figured that I'd test that out a little: over the course of the next six weeks, I released three episodes instead of the usual six. To my surprise, the trend continued!Each of those three episodes received 25% more downloads within the first 28 days than the episodes that I published weekly.Why?I'm doing more testing on this but I believe it's purely because new listeners are discovering my show, downloading the back catalog a little more and enjoying them rather than hopping on the latest episode and leaving.What's curious about this, too, is that I didn't do any more marketing on these episodes. Honestly, not a bean. Nothing extra.I purposely left it alone so as to not distort the results: a weekly show gets a weekly episode promotional cycle, so to spend two weeks promoting one episode would have grossly skewed the results, with each episode receiving twice the amount of promotion.But as I said, I didn't do that - I just did my usual email (like this) and a few little Tweets.The numbers still went up on an episode-by-episode basis.Why is this interesting?Well, so many podcasters focus on the number of monthly downloads as a measure of success, but that's the wrong number, in my view.Sure, it's a nice big number that makes us all feel great about our show but it's not really a measure of our audience, it's a measure of the activity across all of our catalog.That's why sponsors look at the number of downloads that an episode receives within 28-days of its release: that is a better indicator of the number of people listening to your show and a better indicator of your audience size.During this experiment, my monthly numbers dropped (because my audience wasn't receiving 6 new episodes during the period and so, my show didn't get the usual weekly spike) but my real audience size seemed to increase which, of course, is a much better success metric than those total monthly downloads.Would I have had the same audience growth without running this experiment?Honestly, I don't know - maybe. After all, the number of new people coming to the show during any given period doesn't seem to correlate to the frequency of episode releases but having said that, I can't prove that it doesn't correlate, either.I'm doing more testing on this so maybe I'll publish weekly, maybe I'll have a few weeks where I stagger it - I'm working on it, it's a live experiment.I want you to take this away from today: don't be afraid to mix things up with your podcast. Some of the best marketing results in anything come from the...
01/11/2111m 5s

2 Actionable Podcast Brand Experience Tips

There's an old adage that every entrepreneur claims that they coined but that Jeff Bezos, he of space, is widely credited as saying first:"Your brand is what people say about you when you're not in the room."What do people say about your podcast when you're not in the room? What do they tell friends about your podcast and how, if you aren't in that proverbial room, can you have any influence over what they say?By creating an experience.Brand, at its core, is just that: the promise of an experience that becomes synonymous with a company, person, product, service or place.Or a piece of media. Just like your podcast.As podcasters, we become focussed consistently on our content. And rightly so: without great content we have nothing. But too often we create superb content and assume that's enough and that because we have put blood, sweat and tears into that content, people should come listen and if they don't, it's them that's the problem. The hard truth, though, is that there's so much great content in the world right now that people can choose from and for us to shine and become the choice of content for our prospects, they have to know about us and feel like they're a part of what we do.That can sound really odd to a podcaster like you or me because we know our content is great and we know that we don't have lots of time to put into anything else except our content. But in order to thrive as a podcaster, you have to focus on experience.Consider any of your favourite movie, TV or literary franchises. They always have apathetic and passionate sides to their fandom.Many people consume content that they love yet don't feel strongly enough about that "world" to vocalise their opinions but some, like the Star Wars or MCU fanbases, are often vocal about their love or hate of a certain decision, storyline, character or product delivered by their beloved franchises.That passion is borne from brand: the promise of an experience and that passion overspills into noise which, in turn, attracts new fans or activates less vocal fans in becoming vocal.Once a brand reaches that level, it unlocks new "powers". Advocacy becomes natural and word-of-mouth becomes a huge factor in new people discovering what that brand has to offer.The more a brand delivers on its experiential promise, the more that flywheel spins and the bigger the brand grows.You see it often in the startup world where, suddenly, a new app or platform springs into the mass market from seemingly nowhere but actually, that platform has gone through the early adopter phase (where it ironed out its brand and product/market fit) through to the curious user stage (where more curious users buy-in, but don't identify as early adopters) and beyond to the establishment and scaling stages (which is where many of us first discover a new brand).Could we do the same for our podcast?Could we, over time, devise and refine a brand promise that targets our niche audience so specifically that we build advocacy and growth through simply doing what we promised to do?Of course!But producing content isn't enough. We have to be focussed on our brand but perhaps even more keenly, focussed on the experience that we want our brand to deliver for the long term.What do we want people to say about our brand when we aren't in the room?The challenge with brand-building is that you have to be so personally aligned to your brand that living it and embodying it doesn't feel forced - it has to feel natural and certainly not like a "job".A great example of this is how we run <a href="https://www.captivate.fm" rel="noopener noreferrer"...
18/10/2119m 12s

Effective vs Efficient Podcasting

I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with two Captivate mega feature releases. My bad, I thought I had time to get it done but Monday got away from me and it's my fault - I'm sorry.But, here I am this week!Last time, I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most 'work' things).Today, I'm going to talk about "effective versus efficient podcasting" and give you a system to use to make sure that you're being effective, not just efficient.These two concepts come from a book I wrote in 2014 (wow) called The Essential 14-Day Guide to Cutting Your Working Hours and Increasing Your Impact - it's a free book, no email address required and you can get it instantly from here.I'd suggest that you go and download that book (I promise you, I don't ask for an email address or anything, the link is to a direct PDF that you can keep).Ordinarily, I'd write a really long piece today to talk to you about this concept of "Effective vs Efficient Podcasting" but it's all in that book.In particular, I lay out a system that I call "The Triple I" principle which is a method that I still use to this day to make sure I'm doing the right thing at the right time.As a podcaster, it's really easy to just do things and to feel really busy (sometimes that feels great, sometimes it feels awful) and if we aren't careful, a year passes us by with no real progress because we're busy with the wrong thing."The Triple I Principle" will give you a sense of why you're busy and what you're spending your time on whilst also giving you a framework to improve your own efficacy within your podcast.Download it now for free (no email, I promise) and on today's podcast episode I'll talk about how it's helped me & how I continue to use it for my podcasting endeavours.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 -...
04/10/2120m 49s

Podcast Overwhelm Coping Tactics

The more you strive to grow your podcast, the more your plate fills up with things you need to do and eventually, you end up with more and more plates to the point that you could enter the world plate spinning championships.The point is: there are a lot of people giving you advice on how to grow your podcast and most of it is decent advice (except those dodgy LinkedIn "podcast promoters") and so when you begin to think about actually what to do about your audience growth, you can feel so overwhelmed that you do nothing because you have no idea where to start or what is the most important thing to do, and when.I have a way to fix that. Read on my wonderful friend.(Before you do, we have this free Podcast Maker Day event this week that will give you a few hours of focus time to work on your podcast with our team. It's open to everyone.)I hate the word "coping" - I want you to experience more than that.I work best under pressure. The shorter a deadline is, the better my work is and until a few years ago I thought that was something that was a problem but that couldn't be further from the truth - it's a real power.When I owned my digital and design agency (from 2005 to 2017) I used to be the "face person" of the business - I'd produce the content and lead the vision of the agency whilst also working on the tendering and pitching for some of our biggest contracts. Tenders, in particular, were a complete and utter pain in the proverbial, though.We would receive a request for quotation (RFQ) a few months before the tender closing date but every single time our tender documentation would be submitted just before the deadline closed - I was never ahead with it.Granted, there was a little strategy to that (look up "Primacy, Frequency and Recency" to understand that a little more) but if I'm completely honest I left things to the last minute because I knew that my work would be better with some pressure.Sure, in the early days I'd make a deep start really early and get things done way ahead of time but the work was never as good as a "rush" job and I had absolutely no idea why. On the days that we got the heads up on a tender that closed "tomorrow", I did better work than on those tenders that we'd had months to work on and it baffled me. I mean it really baffled me.Once I noticed it I began to relish it, though.I knew my business, I knew my industry and I knew how to write good tenders; I had come to understand myself enough to know that my "quick" decisions were actually highly thought out plans and strategies that I'd been mulling over in my head for months before and it was just the getting it on paper that was done at the last minute.On the morning of a big tender deadline I knew that I usually had until 1pm to submit it, so I would get up at 4am, grab a Yorkshire Tea and get to the studio for 5am.Once I got there, I would put on some loud rock music and forget that anything else existed for the few hours that I worked on the tender.At around 12:30pm the tender would have been checked by Don and off it went, getting submitted and often, won.When I moved into public speaking, I'd do the same.I'd have a talk planned for some time way in the future and would leave the prep until the very, very last minute - I even did it with my TEDx talk!But it was the same scenario: I'd already planned the story, takeaways and the beats of the talk in my head and had been practicing it, refining it and rehearsing it for weeks prior to simply getting it down on paper.In...
20/09/2127m 28s

Test Your Podcasting Tolerances

Podcasting isn't easy.There's so much that goes into a quality podcast episode and that's before we even talk about the launch process, the marketing requirements and all of the pesky business "stuff" that goes into finding and managing sponsors, listener support and any other legal obligations you may have as you start to generate revenue.It's why Captivate creates so much free educational content - anything that will help you to navigate the challenges of being a day-to-day podcaster is worth doing.Podcasting is just podcasting, right?"Podfade" is the term that people use to describe a podcast that started producing and then faded out.First and foremost, I want to be clear that that's alright - this is podcasting, not life and death so please ignore anyone being grumpy or telling you that it's wrong to "podfade". There are some angry people out there with access to keyboards.I say that not to be flippant, but so that you know that it's ok for podcasting to not be your whole life. Maybe it's a hobby - heck, I have hobby podcasts that get about 1/3 of the effort that this one does but that I love doing - maybe it's something that you do for other reasons than making money or a business.In short: podcasting is just a *thing* that people do for different reasons and it's ok to put as much or as little into it as you want as long as the expectations of what you'll get "back" from podcasting are aligned to how much you put in.You won't earn a passive living and retire to a beach through podcasting if you spend an hour conducting templated interviews and "automating" every piece of marketing that you do for your show because some guru told you that you can podcast in one hour per week.But, you can make a really good living in the podcasting industry by treating it as a job. Or you can have a really great time in podcasting by understanding that you don't want it to be a job - much like me with playing my bass, going out with my camera or playing golf; I love them all but understand that I don't want to make a living doing them and so, if I have a week off playing golf, that's ok - no one is going to angrily tweet me about "golfading" or tell me that because I've only played one round of golf that I should be kicked off all golfing platforms and stop contributing to the number of "dead" golfers that make up the vast majority of the industry.Doesn't it sound silly when you say it out loud?One of the challenges with podcasting and in fact, with any other hobby or career path, is that the thing you "do" doesn't always articulate the depth or detail of the things that must be "done" in order to "do" it.For example, "podcasting" is fun and easier than it has ever been but the thing that people associate with podcasting the most is sitting down to record and then seeing that recording on a podcast app for people to listen to.In reality, though, there are so many more nuanced activities that go into a podcast's production and although you might love "podcasting", you don't have to like every act that you must undertake in order to be a podcaster.Without understanding that concept you're at more risk, in my opinion, of "podfading", especially if the things that you don't like to do outweigh the things that you love to do.Test your podcasting tolerances to keep publishing and start growing.There's no point doing things that you don't like unless you simply must do them.That applies in business and in life, in my view, but in podcasting we often have more control over these things than we would if we were trying to avoid doing the laundry which of course, I never ever do. I love doing laundry. Honestly. No,...
06/09/2119m 34s

A Podcast Network Business Plan to Copy

You don't need big numbers to monetise your audio influence. You just need a plan. Try this one.Last week Captivate launched professional podcast network features and cross-promotional feed drops to all podcasters using the platform.It's a world-first innovation in podcasting but it's more than just a feature-set, it's part of a methodology for creating your own podcast ecosystem that can be scaled and monetised. Podcast listeners don't do what you think.In my mind, someone who listens to my show enjoys it, tells people all about it and it's the ONLY podcast that they listen to without fail.It's a beautiful world to live in but it's not reality. Instead, my podcast listeners might skip an episode if they're on holiday or get sick or a flat tyre or [insert inconvenience here...]. The only listeners that won't are the true fans, those who turn up every single time and for whom, I'm the favourite podcast.That is only a percentage of listeners, though.My show is enjoyed by a lot of people, but those true fans who will never, ever miss an episode number as a minority of the overall audience.Your audience is the same, too.But why is that?First, building true fans is harder than acquiring drop-in listeners. I talk about it a heck of a lot in the "Listener Acquisition Flow" talk that I give at events like Podcast Movement and the basic premise is that you have to nurture people through a "funnel" to move them from being "lurkers" into being "listeners", "subscribers" and then "fans".Inevitably, there are so many reasons that someone will move through that funnel: their own propensity to get involved in a community (if you have one, this person will stick around more), their desire to dive deep into your back catalogue of content, their own interest in the behind-the-scenes of your podcast - the list goes on.But one of the main reasons, in my view, that someone won't move through your funnel and become a true fan is if they don't always find what they want when they want it.That's not to say that your show isn't right for them, but how can one thing serve all purposes, moods or needs?It can't, we know that.Let me give you an example: I love the "Rockonteurs" podcast with Guy Pratt and Gary Kemp. I'm a big music fan, love 70s-90s rock and I'm really interested in how the music comes together, so an interview show where two highly-regarded musicians from my favourite era talk to other outstanding musicians from my favourite era is perfect.I'm a fan. But I REALLY wish they'd release more episodes. I'd listen to them all!But probably not when they came out. I'd binge them on a drive or "catch up" when I was ready for it.But why? If I'm a fan why wouldn't I lap every piece of content the chaps put out instantly?Because of my mood. I said I love music and as part of that, I also play music. I'm (loosely speaking) a bass player. I love it and lap up YouTube content on how to set up my Stingray, on Fender Jazz Standard basses vs American Deluxe basses and meme-style content from Davie504. I'm all over it. But when I get in my car to make the sixty-minute drive to our podcast studio and office, I can't take that with me and so, I turn to podcasts.I may be in the mood to delve into something musical but it might be some bass guitar reviews or interviews with drummers or tear-downs of famous albums or song-writing theory breakdowns of popular songs.I don't get that from "Rockonteurs". So I look elsewhere, try to find something and if I'm lucky, I do. But...
23/08/2121m 12s

Introducing Cross-Promotional Feed Drops & Network Features for Every Captivate Podcaster

For the full Captivate cross-promotional feed drops and network product release notes, check out the blog post here: https://www.captivate.fm/product-releases/network-features/Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
19/08/2114m 26s

New Captivate Feature Announcement Coming Up

This week is Captivate's second birthday and to celebrate we're running our annual three-hour growth summit over on our YouTube channel. Entitled Ready, Set, Grow!, the event will feature three amazing speakers and during the summit, I'll be announcing and demo-ing a huge new range of Captivate features to help you, the indie podcast creator and audio influencer, to grow and monetize your audience.There'll be a full, deep-dive education episode of The Podcast Accelerator landing on Thursday to compliment this so for now, let me tell you about the event and what to expect.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/08/215m 42s

3 Signs of a Great Podcast Coach

Last week I spoke to you about the three big "sins" of podcast coaching; the three red flags that you should look out for when hiring or working with a podcast coach. When it comes to coaching, there are inevitably the very bad ones, but there are also the very good ones, too. After I'd told you my views on how to spot the bad ones last week, Steph Fuccio asked me to do a "good list" - so here it is... my 3 signs of a great podcast coach. Plus a little bonus tip at the end, because "3" sounds better than "4", but I have 4. So...(If you do need help and can't quite afford a coach, the Captivate Podcast Growth Labs will help if you're a Captivate podcaster, too.)I used to play a bit in the online business world.Well, actually, I HAVE an online business. But it's podcasting software-as-a-service (SaaS). What I mean here is that I used to be around people who have online businesses but sell things that are a little less... developmental.You know the sort of thing: a course, masterminds and of course, coaching.It's a nice space to live in but it's hard to scale. Look at any online business person who sells those things: the smart ones diversify into other, more sustainable revenue channels and the more, erm, blinkered ones keep trying to "fill the funnel" of new clients OR up-selling to current clients (see last week for more on that and why it can be bad for you).You know how to spot the red flags in podcast coaching, then, but how do you start to identify a good podcast coach?1. This is what they DO.For some online business people, coaching is a way to support their income or bridge a financial gap. It's the lowest hanging fruit when it comes to making money because they already have the saleable knowledge and all they have to do is package that up into something that's clearly positioned, marketed and easily understood. By creating some content that then positions them as just enough of an expert, popping a lead magnet on their site ("How I Started My Podcast in Just 3 Minutes [My Exact Playbook!]", probably) and warming you up with some emails, they can make some sales.There's nothing wrong with that - it's how it works, after all.But as a podcaster, you don't want someone who uses coaching to bolster their revenue and keep themselves afloat enough to do the thing that they really want to do. No, you need a coach who does coaching for a living. Someone who lives, breathes and loves podcasting and who focuses on maintaining their knowledge and building quality, deep processes for their podcast coaching endeavours.Ask yourself, would you rather work with a podcasting expert who coaches, or a coaching expert who has decided to coach on podcasting because it's trendy?Looking for a coach who works with a well-developed client base, can show testimonials from that client base and who is willing to share contact details of a few key clients so that you can verify them is a superb place to start.If someone is doing anything as a side hustle, they can only dedicate so much time to it. That is ok in a lot of cases, but you need to know that from the outset. Maybe your coach only coaches part-time as they transition from employment to their own business but because of that, maybe...
09/08/2116m 22s

Fire Your Podcast Coach (The 3 Podcast Coach Sins)

At least four times per week someone emails me asking why their podcast audience isn't growing. I always reply and ask for a little more info and usually refer them to the free Captivate Podcast Growth Labs because their reply typically frustrates me.They're usually paying a "podcast coach" to help with their growth. And that makes me think: if they're paying someone to help, why are they emailing me asking for my help, too?I'm not a podcast coach. I used to coach people on the business of podcasting a few years ago, but I was never a podcast coach and there really is a difference.I've been running businesses like Captivate since 2005. My main job here at Captivate is "product owner" wherein I develop ideas, vision and work with the design, engineering, experience and marketing teams on execution.My experience over the last 16 years in business has given me experience in just that, business. Or more specifically, growing something from nothing.That sounds a lot like what we're trying to achieve as podcasters, too, doesn't it? We're creating something, refining it and building an audience for it that continues to develop and grow until, at some point, we can make some money from it.But, growing a podcast is hard. It's hard because podcasting is still a developing market and not every potential listener knows that they can listen to podcasts. It's not like email or SMS marketing, or even Netflix/YouTube and the on-demand video explosion where most of your target audience know that these mediums actually exist.But, because podcasting IS a growing market, online coaches and people looking to make some money on the side are turning, still, to podcast coaching as a way to bolster their income.A good coach is vital, too, in any walk of life. I'm a huge fan of passing on earned knowledge and making money from that. In fact, I think that podcast launch coaches can really help people navigate through the potential pitfalls of a podcast launch and that if you feel you need one, you should find a podcast launch coach to help.If someone has launched a podcast recently with some success, then I believe that it's perfectly fine to sell that very same knowledge to someone who needs help.What bothers me, though, is when coaches take your hard-earned money and give you nothing in return; when they're selling something that they think they know to people who believe them.That is wrong.As someone who works with thousands and thousands of podcasts every day via Captivate, I also get my fair share of coaches coming to me asking for the most basic information on podcasting - even when they're the ones selling podcast coaching.That is wrong, too.So, I decided to put together these three warning signs for you so that you can identify whether your podcast coach is taking your money and not giving you anything of quality in return.1. Your podcast coach once launched a podcast and that's it.I said it earlier: if someone has launched a podcast, then they can and should sell that base-level knowledge to someone who needs it, but with one caveat: they should be honest about how far they can take you.The problem comes from a coach over-stretching themselves and pretending that they can take you through podcast launch to growth and monetisation.Maybe they have a track record in monetising things online and think that translates to...
02/08/2117m 15s

Is Your Ego Ruining Your Podcast's Growth?

When I was younger I could work for a lot longer without breaks. Now I get tired. It's not so much a physical thing as it is a mental thing - my ideas get a little slower to form and my ability to focus on learning and developing is hindered.That's hardly surprising - rest is vital to a successful and happy lifestyle - but the challenge that I often find personally is knowing what to do in order to develop myself after I've rested.There's so much that commands your attention and often, as podcasters, we're running our podcast "on the side" (I refuse to say "side hustle" because I'm not trying to sell you a course) so when it comes to producing our show we do it by the numbers.Producing becomes the only thing we "have to get through" in order to keep our show going but if you've followed me for a while, you know that it's not about just keeping going, it's about moving forward and growing our audience.Why do we stagnate?Stagnation comes, in my view, from continually treading water but mistaking that treading as forward motion.The production of our show is vital, but if that's all we do then we're treading water. To move forward we have to upgrade ourselves bit by bit in such a way that we learn new skills and in such a way that we learn to distinguish between when we're making a decision based on comfort, stubbornness or an unwillingness to adapt.The problem that I see a lot of podcasters face is that they don't know where to start with educating themselves on, for example, podcast marketing & promotion (here's a free thing for that, btw) so they push harder into the things that they're comfortable with to patch over the mental wound of being anxious about beginning to learn something new and uncomfortable.I get that completely, I really do, because we all do it. Every single one of us at some point in our lives takes the easier, more comfortable and known path.The challenge is that, mentally, we want to progress and we want to develop and we know that we're getting in our own way - but if we aren't careful, our ego slips into the mix and we begin to get defensive about our situation in such a way that pushes us more and more into a production cycle - "Hey I don't want to hear this feedback because I don't know how to act on it so instead, I'll just produce more and more episodes so that I feel great about doing something and we'll see how it goes."You can only do that for so long.After a much-shorter-than-expected amount of time, you begin to get frustrated with your lack of progress again. Maybe your downloads aren't moving in the right direction, maybe your audience engagement isn't where you want it to be and the cycle begins anew: it's hard to hear tough feedback, so you produce something you're comfortable with to make yourself feel better and off we go again...That, my beautiful podcaster, is why we stagnate.Let's learn to be uncomfortable.Discomfort for a podcaster comes in many forms. Often, it begins with an inkling or some feedback that the show that we love producing isn't quite as good as we think it is.Sure, that can be subjective but when enough people start saying it, we have to take an objective look at it. We must put ourselves in the minds of our listeners and have empathy with the thing that they're investing in: our show - time isn't free and every time someone listens to our podcast, they invest a little bit more in to our brand.What's more, new...
19/07/2114m 37s

What Podcast Marketing Posts Work Best on LinkedIn?

Now I'm no expert on LinkedIn, but when my long-time friend Jonathan Baillie-Strong asked me what types of posts I've seen work best on LinkedIn for podcast marketing, I had to dive in. For me, it comes down to what type of media you publish and how you title it...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/07/218m 2s

How to Handle Guest No-Shows

Michael Herst asked me during our Podcast Launch Accelerator office hours on Facebook how to handle it when a guest drops out, both from a content perspective and whether you should re-publish an old episode, plus from a guest management perspective.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/07/217m 15s

Listener Notification - Format Change

A quick update on the format of The Podcast Accelerator. Moving to longer-form Monday episodes from July 12th :)Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/06/217m 0s

Introducing Captivate Podcast Growth Labs

Do you feel like you don't know what to do or when to do it when it comes to growing your podcast audience and generating revenue from your show?You're not alone -after all, you didn't become a podcaster to learn about marketing, promotion and monetization!That's why today, we're launching Captivate Growth Labs.Captivate Growth Labs is a safe place to learn all of the skills that no one told you that you needed to become a successful podcaster and is completely free to all Captivate users!With an actionable and continually expanding library of courses and workshops diving deep into all facets of podcast marketing, audience growth and monetization, you'll never feel stuck, you'll never feel lost and you'll never feel alone as you watch your audience and your downloads grow.But Captivate's Podcast Growth Lab isn't just about the best education & guidance from the world's leading growth experts, it's also about giving you a safe community to remain accountable, share feedback and join other podcasters like you during live masterminds, clinics & podcast maker days and to take part in regular growth challenges that will help you to achieve clear, specific goals for your podcast.Captivate helps you to grow & monetize your podcast with a range of tools to suit your specific needs and with Captivate Growth Labs, you can be even more confident that your podcast is growing beyond your expectations.Captivate Growth Labs is free to all Captivate podcasters, forever.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcastingLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: Mark.Live/TwitterP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: Mark.Live/EmailMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
28/06/219m 5s

Does Social Media Traction Depend on Your Podcast Topic?

Long-time friend Steph Fuccio asked this insightful question during one of our Podcast Launch Accelerator office hours sessions on Facebook - and I have a few thoughts on it.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
25/06/216m 40s

Two Skills That Will Grow Your Podcast

I'm a huge fan of transferrable skills.When I ran my digital agency I was the person who knew plenty about plenty and could talk knowledgeably enough on marketing or design or coding or user experience or app development to be able to 1. sell those things and 2. manage them successfully.I'm no specialist in any of them, product marketing seems to be my specialism, but I have enough quality knowledge from years of experience to be able to connect the dots and importantly, to be able to apply knowledge from one skillset to the requirement of another situation.My skills are transferrable.Once you learn how to do something, you see its application in all walks of life and you see how that thing connects to the other things around you and how it can be applied to make those better, too.In short: by learning the skills to achieve outcomes and not just the outcomes themselves in any given process, you can deliver yourself quick wins but with the underlying knowledge to be able to rapidly pivot, meaningfully assess & measure and apply those skills forever, to anything.In fact, there's a famous Italian proverb dedicated to this mindset: Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.You don't have time for quick fixes.A quick fix is rarely that.Why? Because it doesn't usually work. When it doesn't work you enter a cycle of dejection and hunting: you feel dejected about the thing you've spent time and heck, maybe even money, on and you immediately begin searching for the next silver bullet that will give you that "10x" boost you need.When you employ a quick fix you usually do so without any strategy, either. So you end up changing something or a range of things on a whim - or on instruction from someone - without any real thought to the consequences and without even really listing out what you did change, when and why.That's dangerous because you can't go back. Well, you can... but only for a while; until you've implemented so many small quick fixes that what you started with is so far away from where you are now that you become even more dejected that your passion has become an unrecognisable behemoth full of patchwork and filler.Thus, the "quick" fixes actually sap more and more time as you unravel each of them, trying to overlay a new one every time you see a shiny new idea that will "grow your podcast easily"."I wish I'd started earlier."I've just gotten back into bass playing. It's been about 10 years since I really played properly and you know what, I got back to a decent level pretty quickly. I had the muscle memory and I knew my way around the fretboard again instantly. I was a tad slow, but that's ok - the basics were there and getting back up to a decent level didn't take half as long as learning it from scratch.I was able to dust off a skill I'd spent years learning and apply it pretty quickly to something today.But I had a level. I couldn't get any further than where I'd gotten 10 years ago. I could learn a new song (quick fix) but might only know how to play that song. I wouldn't know the tonal structure of it, I wouldn't know why it was composed that way and I wouldn't be able to take that song and improvise around the chord sequence enough to enjoy making it my own.But I'd know the song. That's it. I'd just know the song - an exercise in repetition and simple mimicry.I pondered this as I began to feel myself getting back to my previous playing level and decided that I had two paths to choose from: I could keep learning songs and feel...
21/06/2118m 41s

What Two Social Platforms Would You Pick to Promote Your Podcast?

This is a superb question from Michael Rodriguez! I'm a fan of social marketing but only when it fits our plans, our schedules and our goals. So, here's what I'd choose...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/06/219m 21s

Click-Worthy Episode Titles

How do you write your episode titles? Serious question. It sounds easy, right? It is, you just choose something descriptive and evocative. But does that guarantee a click?A few weeks ago I authored a podcast growth thread on Twitter containing five things that I see podcasters doing wrong every day and quick ways to fix them.Over the next couple of weeks, I'm going deeper into each of these problems to add more context, take a closer look at how to implement the fix and why I suggested each particular approach.Last time, I talked about why you shouldn't buy that $97 guru crap, before that how to grow your podcast by being more human and the week before, how to produce less and grow your podcast more.Next up, problem/fix #4, to recap is... your episode titles.Episode titles are easy. Good episode titles are very hard.You might have heard about "SEO". It means "search engine optimisation" and here's how Wikipedia describes it:Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.Here's my paraphrased rewrite of that as it relates to podcasting:Search engine optimization (SEO) is the process of improving the quality and quantity of new listeners to a podcast from search engines.As a podcast marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a podcast will receive more potential new listeners from a search engine when shows rank higher on the search engine results page (SERP). These listeners can then potentially be converted into followers and fans.Every podcast app is a search engine. Every. Single. One.In fact, Wikipedia tells us that, too - look:...and industry-specific vertical search engines.With this in mind, then, we need to think about our episode titles like "SEO" titles.Outside of getting traffic, though, SEO has another goal: to get the click through to...
14/06/2122m 21s

Can I Relaunch My Podcast?

Taruna asked me during our Podcast Launch Accelerator office hours on Facebook whether it was wise to relaunch her podcast because she's not promoted her show much and had a little time off. Let's dig into that!Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
11/06/2111m 37s

Captivate 2.0 New Feature Run Down

This week we released Captivate 2.0 to podcasters across the globe. Let me be your personal changelog right here and update you on the whole list of new features!Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
10/06/2113m 23s

A Personal Thank You Note

This week we release Captivate 2.0 after over 6,500 people joined us for our YouTube reveal.It's been a humbling journey and today my only job is to say thank you to you, the ever-present podcaster, for your support.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/06/2112m 40s

Should I Name My Podcast After Myself?

James asked me on our Podcast Launch Accelerator office hours if he should name his show after himself because it seems to be the trend these days - I have thoughts...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
04/06/217m 40s

Captivate 2.0 Reveal Invitation - Big Updates to The Platform!

Just as the podcast hosting world tried to catch up, Captivate is about to change the game again...Join me live on Thursday 3rd June at 11am Eastern on our YouTube channel: https://www.youtube.com/rebelbasemedia.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
28/05/216m 10s

Buy This Crap Podcast Course

There is no quick fixThat's it, that's the content. Thanks for listening!Alright, I know I'm being a little facetious here but this situation is so distressing to me that if I don't act like that, I'll end up quitting work and becoming a hermit here in the hills of Yorkshire, only leaving my cave to test out new <£100 podcast microphones on YouTube.When I started my first ever web design business in 2007 (ish) I loved a silver bullet.This was the early days of SEO and of internet marketing as we know it today and I got into it. I spent time learning how to code websites and how to create content for them so that they'd rank well in the search engine listings.I also spent a lot of time designing simple marketing funnels that would step-sell clients into spending a little more.One Saturday morning I spotted an opportunity: I could create a simple web design and build package that also included some business cards & some other basic printed promotional materials and, with some nice patter, market that as a £297 starter package to new businesses.It was a great package and, if I targeted new local businesses, I could get to know them, plus up-sell them a logo and some ongoing website updates on a recurring basis and do that via Direct Debit, which no one locally was offering.I spent Saturday morning building a simple three-page website and targeted the search keywords around "web design Barnsley".It worked really, really well.My website became top of Google for those terms instantly and, although the search volume wasn't high, it was high-quality in its specificity - the leads were great and the enquiries were hot.New businesses loved the package because everyone else was charging them thousands upfront and as a new business they simply didn't have that kind of money - they were young and scrappy and had a few hundred quid from their family or friends or savings and because I also had other, bigger clients I could afford to take a bit of a risk on them.The website has been offline for years now, but remnants still exist if you're curious.That Saturday morning netted me tens of thousands of pounds of revenue over the next few years, led to a contract worth over half a million pounds and built relationships that still exist to this day.One morning of work.A silver bullet.Or...Three years of learning to code.Three years of learning how to "do" SEO.Two years of working with clients to understand what they wanted.Countless sleepless nights worrying about emails from clients or if I'd get paid on time.But... it was only one morning of work!Wrong. It wasn't. It was one morning of pulling together years of experience into the first idea I had for generating recurring revenue using a high-quality, relationship and skills-based marketing strategy.The challenge as podcasters, then, is that we're often trying to emulate the success of others who have those years of experience, without putting the years in!Two important lessonsI want to impart two important takeaways from this.Firstly, recurring revenue is brilliant. You sell once and, as long as you do a good job, you keep making money on a predictable and value-led basis. I do good things for you and give you results and you keep paying me a bit each month.Scale that and you have a nice business.The type of business that everyone wants to build. Including online "entrepreneurs" & course creators - more on that later.Secondly, I could package how to do that and sell you a...
24/05/2125m 36s

What's is The Biggest Mistake Podcasters Make After 5 Episodes?

A really insightful question came in from Alexandro over in our Podcast Launch Accelerator Office hours recently. He asked: "What's the biggest mistake that podcasters make at 5-10 episodes in?"Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
21/05/217m 27s

How to Grow Your Podcast by Being a Human

We can't ask listeners to make us their number one, must-listen podcast choice without giving them a reason to do so.In fact, podcasters like you and I fall into a trap of expecting listeners to do too much for us as soon as they've begun to listen to our podcast. We ask them to share, to subscribe (follow, now!) and to review our podcast "if you like it".The problem is, there's no structure to any of it.It's something that we fall into because it's what every other podcaster does. I'm not even sure we know why we ask for a Podchaser review; why do we want someone to press "follow" or (deprecated) "subscribe" in their podcast app "of choice"?What's the point?Stop for a second and try to answer that.If you did spend a second thinking on it you'll have come to the same conclusion as I did: we want a review because we think it'll help new listeners to choose the show and listen to us; we want someone to press "follow" so that they get new episodes directly sent to them when we publish them.These are actions that the listener takes to benefit us. They don't benefit the listener and, whilst a fan or longer-term supporter of your show will feel good about leaving a positive review, these are things that we internally class as marketing activity.I'm not telling you to stop doing these things. I'm asking you to think about why you do them so that we can begin to think differently about people, together.People are the core of podcasting. They always have been and they always will be. It's a human being (or team of) that creates an episode, it's a human being that consumes it and it's a human being that tells another human being to listen to it.All of the calls to action that we add to our podcast benefit us as podcasters. That's fine. The problem is that they're the only things that we ask of our listeners and we do that because we believe that we've delivered so much time and value during the production of our episode - "Hey it's free, isn't it!" - that we feel it's ok to ask for something in return.My view is that we can do that but if we want to scale it, we have to put a focus on interacting with our listeners much more.Think about this: in podcasting we measure downloads, we ask for subscribers/followers but we want actual people as listeners.We believe that because someone listens to our show, it is enough to class them as a fan.It's not.A fan is someone who advocates for you, who shares your content and tells the world about you without you asking them to.To create fans, your podcast has to be one of, or a combination of, two things: 1. SO good it hooks people. 2. Accessible enough that they feel part of the community.I have no doubt that your podcast is good. But it's not Serial or Business Wars - nor is mine - because we don't have the time or budget to make it that outstanding. That's alright, no one expects us to.Our advantage is that we can make our podcast accessible enough that listeners feel like they're a part of the show and, once they feel that way, they'll be more open to doing the things that we ask them to and connecting other people to our content as fans, not listeners.In short: if we can connect to more people and help them to connect us to more people in their circles, our downloads will naturally grow as new people discover our show.How to grow your podcast by being a human.Indie or hobbyist podcasters don't have marketing budgets.Fact.This is partly why we ask a lot of our listeners: we need them to help us to reach new people because our options are limited when we have no budget.The mindset that many podcasters have - "Hey, I create free content for you, the least you can do is do what I ask you to in return." - is flawed, though.We chose to create a podcast because we wanted to.Even if we had no...
17/05/2116m 27s

How Many Downloads Do I Need Before Monetizing?

Stephen Kosmyna asked me what the number of downloads is that you need before you consider monetizing. It's a multi-layered answer so today, I'm digging in for it.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/05/218m 30s

How to Produce Less & Grow Your Podcast More

Last week I authored a podcast growth thread on Twitter containing five things that I see podcasters doing wrong every day and quick ways to fix them.Over the next five weeks, I'm going deeper into each of these problems to add more context, take a closer look at how to implement the fix and why I suggested each particular approach.Cumulative downloads = the total number of downloads that your entire show has had for the month across all episodes. Aka "the biggest number".The cumulative download number sounds really awesome when you say it out loud.I do it myself if I'm in the pub (remember those?!) and someone asks how many people listen to my podcast. I'll reel off the monthly cumulative download number because I've had half a pint and it sounds good!As a marketer and software company founder, the biggest number is the one you keep an eye on and tell your mates about, but it's not the one that you focus on.In my business, I'm more interested in trial sign-ups, activation rates and churn rates because if those numbers are performing well, the "big" numbers (sales, total revenue) will increase naturally and frankly it's those supporting numbers that drive the big numbers up - without those, the big numbers don't exist.As a podcaster, total downloads is our "big" number and it's the one that you see smattered all over sales pages for courses from gurus. Rightly so, of course, they have achieved those numbers but in doing that it's often implied that it's that number that matters day-to-day as a podcaster.It's not.The supporting numbers are much more important and the total downloads number is a nice to have figure. Sadly, many podcast gurus know how to launch a podcast but they don't usually know how to grow one. Often they have an audience already or they created an original idea that got early traction because of its audacity - all to be commended, but not always bought.Which numbers should we be focusing on, then?This one: the number of downloads that any given episode gets within 28 days of release. The reasons are 1. sponsors want that number because 2. it's a pretty fair estimation of the number of true fans you have and the efficacy of your marketing.With that in mind, the advice that many gurus dish out on how to grow your show being "produce more content" begins to waver a little. If we produce more, we get busier OR we get more automated.Often, these two outcomes lead to our content being worse because we're focused too much on quantity versus quality and if we think even deeper on that, it could mean that our per episode download number decreases as our content gets worse.We enter a cycle of diminishing returns and should focus on producing better content rather than more content to grow our audience of genuine fans.I've spoken about this before and now that I've added some context, let me get to the fix.Podcasting is a game of attention. First, we have to get it (more on that when we start to talk episode titles!) and then we have to keep it. The latter is arguably harder than the former because people change their habits based on their moods. Sure, I may have a habit of listening to a podcast every time I get in the car, but my mood changes and my habit may be to listen to the one or two shows that I simply cannot miss before hunting for new audio content to satiate today's mood for comedy, or drama, or musical interviews for example.The only way to keep someone's attention...
10/05/2113m 1s

Where Should I Submit My Podcast To?

Ok I know this sounds like an obvious question but the fact is, podcasting is changing very rapidly so as a new podcaster it can be super hard to figure out where your show needs to be. Let me give you a rundown.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/05/218m 37s

Was I Too Hard on Apple?

Last week I discussed the new Apple Podcasts Subscriptions and why I thought it was restrictive to podcasters looking to build a business.My main bone of contention is the lack of ability that creators have to ask their buyers whether that buyer wants to let the creator stay in touch via email.But was I too harsh in my assessment?I'm a business person first. I have been since I was 23 and since then I've only failed to pay my mortgage once.It was in 2012. We were running our design and digital agency, maybe a year before I started podcasting.We had some great clients and big retainers but we got let down one month on payment by one of those retainers and, because we'd invested heavily in building out the team during that quarter, the late payment made our directors' salaries two weeks late.That was ok. A quick call to the mortgage company explaining and all was well.But it scared me. The agency was my sole source of income and that single event was the entire catalyst for me doing what I do today and how I do it today.I set my businesses up with three goals: 1. Be profit firstaka. Never rely on investment and build the business model to make money from day one so that...2. I can look after my team and my familyIf I'm burning money as a business then stress appears. In a profit-first business, that doesn't happen because you're able to pay everyone fairly from day one.Podcast Websites was in profit from day one. Captivate was in profit from day one.3. Serve my customers better than anyone else, periodBeing profit first means that I can focus on serving you 100% of the time, not chasing money because I have bills to pay.This often surprises people. Take Captivate for example. People assume that because we're technically a startup that we must have investment and that we must be burning through that investment, ready to make money in year three, four or five.Wrong. Kieran and I built Captivate between us. That's it, no one else built the platform and we did it with long days and very late nights.When we launched, Captivate was making money from day one.I say this not to sound like I'm blowing our own trumpets, I say this because it's how I approach everything that I create.With that mindset, I can make decisions that will lead to success. I've practiced it enough now that I have a fair intuition on decision making, have confidence in my goals and know when to say "no".I also know what I need to do to build businesses.Primarily I need to build genuine, long-lasting friendships that are not for business but that can develop into relationships that will help everyone. That's why I spend so much of my own time being jet-lagged, up at 1 am for a flight and generally looking like mould after travelling for over a day to get to podcast conferences. I have deep deep friendships with people there.And I do the same with "customers". There are so many people who use Captivate that I see socially - and that's not some online entrepreneurial bullshit, it's actually happening.Kipper, Phylecia, Paul Ince, Chris Ducker, Mike & Callie and good lord, Raf...That's a teeny tiny amount of them and they use Captivate because they knew me before that and know that if I say something, I'm good for it.What the heck has this got to do with Apple?I spoke to another couple of friends of mine who are in podcasting over on Twitter Spaces this week and, without naming...
03/05/2115m 10s

Is Facebook Still an Effective Podcast Marketing Platform?

Kipper McGee, of Brandwidth on Demand and a good friend of mine asked if Facebook is still a good marketing tool for podcasters due to the increasing amount of people choosing to spend less time on the platform. With iOS 14 changes, there's more to consider in 2021, that's for sure!Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/04/218m 10s

The Problem with Apple Podcasts Subscriptions

Last week, Apple announced Apple Podcasts Subscriptions:Apple Podcasts Subscriptions is a global marketplace for listeners to discover premium subscriptions offered by their favorite creators, including The Athletic and NPR. The Midnight Miracle, the groundbreaking new original series hosted by Talib Kweli, Yasiin Bey, and Dave Chappelle, will be available next month with a subscription to the Luminary channel on Apple Podcasts.The news was met with mixed reactions in the podcasting industry and, inevitably, podcasters are scrambling for information on what this means for them.I've been one of those at the centre of the developments, I've had direct briefings with Apple as CEO of a hosting company and I've been live tweeting a lot if it, too. Here's what you need to know and my opinions, too.What this isn'tApple Podcasts Connect re-launched last week, too. To say it was plagued with issues is an understatement. This isn't a piece discussing those issues, I did that pretty deeply on Twitter, and so I'd like to focus solely on the subscriptions product here.I'm also not, for now, touching on the updated Apple Podcasts analytics or Podcasts Connect interface.What is Apple Podcasts Subscriptions?A service that allows you to sell paid-for subscriptions to your podcast content.Similar to Patreon, Glow, Supercast and more this allows you to offer freemium, fully paid for or "extra" content to paying subscribers. You can use this for several things including ad-free versions of your episodes, bonus episodes that only paying subscribers get and so much more.This is nothing new in the industry and Apple hosts that premium content for you whilst your podcast host such as Captivate continues to host your open, free content.You may not use Apple's subscription service to make people pay for content that is otherwise free elsewhere.You can also use Apple Podcasts Connect to create "channels" of content and to group your podcasts together to create, for example, a Star Wars channel that includes your five Star Wars podcasts or a Nerd Podcasts channel that includes your Star Wars, DC Comics, movie & TV and gaming shows.You can upload artwork to these channels and decide on whether you want to keep them free via RSS and your host, intersperse Apple hosted paid content or even make them entirely paid-for channels.They can only be consumed within Apple Podcasts, right now on Apple devices but I expect Windows and at least Android versions of Apple Podcasts to debut pretty soon, too, likely before the subscriptions service becomes publicly available for consumption in May.PricingThe Apple Podcasters Programme is $19.99 per year (which is a similar model (but lower price)) to the Apple Developer Programme.Apple takes 30% from each paying subscription for the first year and 15% for each year thereafter. This is more expensive than some of the more open eco-systems out there such as Supercast, Glow and Patreon.AdvantagesApple Podcasts is installed on iOS by default so theoretically this gives you access to anyone using an iOS device.In-built, low-friction transactions with Apple Pay.Management of paid content without running two RSS...
26/04/2119m 11s

How to Get Testimonials from The Press for Your Podcast

My long-time friend Annette Bone asked on last weeks podcast launch office hours how she can get PR companies that help her into events as "press" to give her testimonials for her podcast. Here's how I'd approach it personally.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
23/04/2110m 4s

Why I Started Scripting My Podcast Episodes

I've been lucky enough to speak on stages all over the world thanks to podcasting. From educating at Harvard University to delivering a TEDx and speaking at the biggest podcasting conferences on the planet.But during all of that time, I haven't once scripted a talk.Not once. Not even my TEDx.But in January I began scripting my Monday podcast episodes. If I can speak on some of the world's biggest stages without scripting, why did I start scripting my short-form podcast - especially after 1,300+ episodes?!When I wrote my TEDx talk and actually, when I've written any talk in the past for any event that I've spoken at, I've always started with the outcome that I want to deliver.With my TEDx it was "Choose Happiness, Choose Control". That's my destination, the place that I'm taking the viewer or listener to.And my process is to work backwards from that by, in my mind and then on Post-It Notes (all over the wall!), spending days and sometimes weeks thinking of the connective tissue between opening the talk and delivering the outcome.I like to tell stories, so I tend to develop a salient point for each "beat" of my talk and then connect those with anecdotes and tales from my past in life or business so that I can take the viewer on a journey with me, painting a picture during every scene so that they relate and recall each point.Then, my process is to simply get good at telling each of those stories individually and working hard on making the connective tissue between them work to the very best of its ability.It's not scripting - in fact, if you look hard at my TEDx, I do waver off-topic a tad (which I couldn't have done with a script) but I knew my stories and my destination, plus my connective bridges between each story so well that unless I tell you where it is, you'll be hard pushed to find it.I've spent years working on public speaking and have honed that technique over those years.Podcasting has helped.There's no pride to be had in "winging it"When I started podcasting I had an interview podcast (you can still find it if you search for me in your podcast app) and, back in 2013, I had a bulletproof process where the guest would pretty much give me the talking points and the actionable takeaways for each episode. It worked really well and my show notes were almost written for me. But, I'd still spend 20 minutes before each episode researching every guest so that I could take the guest to places that maybe they hadn't been for a while or that other podcast hosts weren't taking them. Often, after the interview, my guest would tell me that they felt it was the best interview that they'd ever done - the one they enjoyed the most.It was flattering but entirely down to my prep.When I stopped my interview podcast in 2016 and went "solo", I began winging it. It was refreshing. After all, I'd been plying my trade for a long time and could (still can) wax lyrical about business, podcasting, startups and life in business all day long. I could produce episodes without ever running out of steam and without ever finding myself short on things to chat through.The most preparation I ever did for an episode was a few bullet points (which I know so many hosts do, too, and it works fine) and it worked really well. I had a base framework but no script. That meant that, just like you're taught in media training, I could go through and make sure to hit the beats that I wanted to whilst also making sure to keep that open, fairly "un-edited" style that people like about me and my brand.That hasn't changed - that's still what people value about how I deliver content.In this growing podcasting world, though, I didn't...
19/04/2113m 32s

Can You Mix Podcast Formats?

Following up last week's question from Doug, who is going through the free Podcast Launch Accelerator course, he also asked if it's wise to mix podcast formats between solo and interview style on the same show. The answer is...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/04/216m 34s

Producing vs Progressing Your Podcast

Lockdown has been hard. I've been a royal pain in the rear to be around, I'm sure. We're social creatures after all but one phrase that keeps coming up during these "How's lockdown been?" discussions is:"Well, it's good to be busy, isn't it."It really is, we aren't here to stagnate! We're here to progress as individuals, collectives and as a species.But as a podcaster, there's a huge difference between being busy and actually progressing. The trouble is, most of us don't see it until it's too late...Hitting podcasting burn out and then realising what you've been doing wrongI stopped producing an interview show for founders in early 2016 after 150 episodes. I was bored of it, frankly. I was working on my Podcast Websites business with Kieran and the EOFire team who we were originally affiliated with on that business and my podcast, whilst fun, was giving my guests a platform for their opinions rather than for me and my ever-growing thoughts about the podcasting industry and my willingness and desire to help podcasters.But it felt great to produce it. I was busy on it and enjoying it.The business, though, didn't benefit from my interview show other than enabling me to be a podcaster (which I'd been for years at that point, and that I'd still be even if I didn't work in the industry).I could pat myself on the back every week and enjoy the highs and buzz of coming down from a great interview but what I couldn't do was reliably grow my podcast.There was an inherent problem with being so busy on my podcast: I was busy producing, not progressing.As a hobby podcaster, I should add, being busy and progressing are often one and the same. Many podcasters podcast because they want to enjoy podcasting, talk about something they love with people they love talking to and that's it - nothing else - and you know what, that's completely fine - many of the best podcasts have no illusions of grandeur or giving the host "financial freedom" so they can create courses on how to achieve "financial freedom" (why do they do that if they have "financial freedom? Surely they don't need the money, right?! Anyway... I digress).The problem though, is that a lot of podcasters are told that creating a podcast will "10x your authority" or "Give you instant expert status" (add other LinkedIn crap here at your will...) and they believe that to be true on the basis of just turning up.So when it doesn't happen, when their numbers are "low", they blame podcasting (the medium) not thinking for a second that their focus is wrong.What then happens is that they double down on production, feel great about it for three months but then find themselves back in the same position.They're busier than ever before but are now seeing the diminishing returns that I've spoken about in various podcast episodes before and thus, the perpetual cycle continues and eventually leads to "podfading" (aka. stopping their podcast).Choose progress over productionProducing your podcast is a given. You have to do it in order to podcast. But production isn't something that you can continually lean on as a badge of honour as a podcaster, it's something you're expected to do as part of the committed dedication to your audience that you signed up for when you started podcasting.In my view, expecting someone to applaud you for being so busy producing your podcast is like expecting applause for turning up at the job you chose, to do the job you actually do every day.It's the baseline. Now, I'm not taking anything away from how much time and dedication goes into production - it's admirable, should be respected and...
12/04/2112m 11s

Podcast Cover Art Mistakes to Avoid

Doug Piper is working through the free Podcast Launch Accelerator course and during the office hours a couple of weeks ago he asked me about cover art, what to do and not to do. Here's my list of top things to avoid!Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/04/219m 15s

Can You Have Multiple Goals for Your Podcast?

My friend Ashleigh asked me recently about whether she can build her network AND monetise through an interview show and it led me to think more about how you set primary and secondary goals for your show.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/04/218m 22s

The Podcast Industry is Too Big for You

Last week the podcast industry reported that there are now two million active podcasts, up from one million a year ago and up from the ~190,000 that existed when I started podcasting 8 years ago.Are you about to get drowned out?Podcasting is too big for youTwo million is a lot of podcasts. Right?Sure it is. And while it's brilliant for the industry (read: money in the industry) it's a statistic that is terrifying for the independent, day-to-day podcaster like you and I.Think about it: content production companies in podcasting are springing up everywhere at a rate that I've never seen before. Many of them are funded and can move quickly by hiring teams to create stunningly produced content and more importantly, invest money into marketing that podcast very, very heavily.These companies are media companies, not just podcasting companies and they're focussed on creating amazing content for brands that want to get into the space or they're focussed on building original content with the intent of selling that IP to studios to be made into TV shows, movies, books, graphic novels, merch and so much more.They're advanced, too. They make money right away from sponsors thanks to dynamic content, monetising their entire episode inventory and bagging a range of stars to voice their stories.They invest in high concept artwork, photography and don't just sound great, but look wonderful too.In short: they're crushing it and they began crushing it pretty darn quickly!Remember: FactfulnessOne of my favourite books is Factfulness by Hans Rosling. It's a delightfully data-driven book that looks at how much the world has and continues to get better, overall, without dressing up the fact that bad things still happen.The main takeaways from that book for me were that 1. the media only reports on stories and 2. the real stories are in the breadth of data, not the extremes that get the headlines and the clicks.That happens in podcasting, too.It's much more useful to the industry overall for the headlines to be about the latest acquisition, major show launch or startup faux pas than it is for the industry to hear "Mark's Star Wars Show Hits 100 Downloads Per Episode!".But it's those data that make up the vast majority of podcasting!The significant majority of the podcasting industry is made up of people like you and I who create content because we love doing it and who love engaging with the real people who ALSO love what we produce.When we, the day-to-day podcast enthusiasts, see big headlines about the podcasting industry it's so easy to become disheartened but remember: we're the soul of podcasting and our podcast is something very special. Your show is something special.Your podcast is a scalable personal experience that connects like-minded people from all over the world through a shared love.Our job as podcasters isn't to worry about the size of the industry or to try to emulate the headline-grabbing projects. Our job as podcasters is to continue on our own path and to keep producing content that connects people to the things that they adore.By staying in lane, focussing on what we do well and what we can control, podcasting will continue to work for us, regardless of what else is happening in the audio world.Podcasting anxiety is a reality!I get so many emails from podcasters who do great work but who feel disheartened every single time they hear about a new "big" development in the industry.They get disheartened because they worry about how they can compete; they're concerned about how they can
29/03/2110m 57s

Can You Bounce Between Podcast Formats?

Michael Rodriguez asked me "Can your show bounce between a solo show sometimes and interviews others, especially when starting off and trying to get people to interview?"...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
26/03/217m 51s

Should I Include A Q&A In My Podcast?

Following up on last week's question, Doug also asked "In my programs which are recorded from webinars I have a Q&A at the end of the program. Do you think I should include the Q&A in the podcast?"Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
19/03/218m 16s

Release Schedule Update

A quick scheduling update and teaser for what's coming up here on The Podcast Accelerator.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/03/215m 13s

Apple Podcasts Changes Incrementally Improve Podcasting

If you've ever seen or heard me talk about the Listener Acquisition Flow at Podcast Movement, Podfest or on my show, you know that I've long struggled with the word "subscribe" in podcasting.I started considering it a few years ago when watching the Infinite Dial by Edison Research and Triton and I was reminded of it again last week when watching the 2021 event, too."Subscribe" IS a problem in podcasting and despite shouty OG podcasters saying it's not, times have changed and it really is a small problem with big connotations.But why?Since podcasting "started" back in the mid-noughties, the world has changed. No longer are magazines and newspapers the only things that we subscribe to. Instead, Amazon Prime, Netflix plus any one of a thousand subscription boxes and once-boxed-up software platforms now exist on a monthly or annual subscription basis and take our money in a recurring pattern.And they all focus on us owning a subscription.When we throw into the mix that podcasters generally aren't great marketers (that's ok, by the way), the word "Subscribe" is thrown around way too often in a ploy to get prospective listeners to listen to more of our show.Setting aside that that approach just doesn't work very well in marketing your show (for more on that, you really should check out the Listener Acquisition Flow), for the casual listener (the very people who will help podcasting to grow) the word "subscribe" alludes to having to pay for a podcast in 2021.As I said earlier, some OG podcasters have had a bit of a cry about this, saying things like "No one has ever asked me if you have to pay to listen!" (to paraphrase) and while I understand that, it's also representative of podcasting's bigger issues: podcasting isn't yours anymore, OG, it's for everyone and it has moved on - move with it or stagnate, that's your choice, but the "good old days" are done.If podcasting is to thrive it has to be more accessible and thankfully, Apple has made a small but significant change to help new people to understand that "subscribing" isn't about paying.How?By changing the "Subscribe" button in Apple Podcasts to say "Follow", instead, just like Spotify.What does this mean for you as a podcaster?To answer that, we need to actually look at the prospective listener, for whom a barrier has been lifted: regardless of whether you think the word "subscribe" implies payment is required or not, ambiguity no longer exists and in marketing, the absence of ambiguity leads to positive results.People know what to do when ambiguity disappears. Life becomes easier because there's zero education required to show people that that "Subscribe" means something different in podcasting than in Netflix, Amazon and other recurring worlds."Subscribe" really only exists, anyway, in podcasting because that's the nomenclature associated with RSS feeds - it's an old overhang from a time when podcasting was for the geeks like me and not for the on-demand generation who just want what they want.Another huge problem for the prospective listener has been removed, too, though: the burden of staying up to date.In my Listener Acquisition Flow talk I posit that a listener is different to a fan: a listener is someone who dips into your show and listens now and then; a fan is someone who won't miss an episode even if their ears are on fire.We all want fans, but the majority of our listeners are just that - listeners. They probably don't listen to every podcast episode that we put out (sorry) and in fact, when I ran some research before launching The...
15/03/2110m 30s

Should You Release LOTS of Episodes on Launch Day?

This week, Doug Piper asked "If you're starting a new podcast and you've created 40 or more episodes ready to release. How many would you start with and how often would you release them?" so let me get right to that...Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
12/03/217m 34s

Explode Your Podcast Growth

That episode title right there, that's called a "bait and a switch".I have no intention of teaching you how to explode anything.Annoyed? Close the email now, it's cool.Or don't, your call.But you see, this is an experiment: will people who don't usually open these Monday emails open this one because of that subject line?If so, what did they expect to find?A proven method for podcasting success?A roadmap to 10x your downloads?A path to podcasting superstardom?The more I type this, the more these things begin to feel like subject lines, too - subject lines intended to sell something to you.Most of these types of subject line are specifically constructed to appeal to your sense of anxiety and are intended to be set alongside an email that introduces scarcity and urgency with a healthy dose of FOMO (fear of missing out) thrown in, too.Let me show you:Ready to explode your podcast growth and 10x your revenue with this proven roadmap? The very roadmap that I use myself to lead the life I choose?You can access that roadmap instantly if you act right now and choose to take action to work with people just like you who are boosting their revenue as we speak! Access these podcast growth secrets right now (number two will shock you!).That's hardcore marketing patter with underlying NLP practices included to make you feel like you're understood, you're heard and that the seller is aligning with you in such a way that they must have the answer to why, despite all of your efforts, you're not achieving the success that they have.95% of the time it's complete BS.But... I DO want to explode my podcast growth Hey, doesn't everyone?The problem is that by its very definition, the word explode isn't so great...Explode: 1. burst or shatter violently and noisily as a result of rapid combustion, excessive internal pressure, or other process. 2. (of a violent emotion or a situation) arise or develop suddenly. (from Oxford Languages)Erm... no thanks.I was in a Twitter chat with two people I admire very much this weekend and we were having a laugh about Clubhouse being full of this type of marketer right now and heck, podcasting being full of this type of marketer period.A few hours later I was cutting the hedge outside (something I suck at by the way, never ask me for a haircut) and was thinking through the reasons why podcasters want to "explode" their growth.I came to two logical assumptions. Firstly, podcasters want to explode their growth because they want to earn a fair bit of money through their podcast. I'm totally in for that. I like money as much as you - there is nothing wrong with wanting to earn good money through your podcast.Secondly, they don't know how to break the plateau they're seeing in their podcast growth so when they're hit with big, powerful verbs like "explode" it gets them curious - what's the secret that they're missing but that everyone else seems to know about?Let me tell you an actual secret (no, no, not a time-bound marketing secret that'll cost you $47 (down from $10,000) if you act now)Most of the people teaching you how to "explode" anything don't really know how to do it.I'm not just being cynical here, I'm being serious.The people who know how to explode growth in anything are really busy exploding growth in their thing - not selling courses or spending fifty hours a week on Clubhouse trying to convince people they know how to do it.I know of entrepreneurs, online celebrities and many more...
08/03/2111m 34s

How Long is Too Long for a Podcast? - Podcaster Questions

Gareth Beardall this week asked me how long is TOO long for a podcast and you know, it's a very common question. So, let's find out.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/03/217m 21s

The Worst Podcasting Advice I've Ever Heard

I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more?Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
01/03/2110m 23s

What Is Dynamic Content Insertion? - Podcaster Questions

There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more relevant, timely and valuable. Here's my simple explainer!Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
26/02/2115m 2s

3 Ways to Make A Better Podcast with Descript

Last week we integrated Captivate with Descript to make your life easier as a podcaster and although integrations sound really cool on Twitter, I wanted to spend a bit of time today giving you some actual real-life insights on how you can make a better podcast by using Descript.In fact, here's Descript - this is the only link to it.What is Descript?Descript is a super-powerful and super-simple audio & video workstation that helps you to produce outstanding edits, video and promotional podcast content without the need to master complex tools like Audacity or Audition.Descript is good for beginner and pro podcasters and includes advanced AI tools like Overdub and Filler Word Removal which can revolutionize the way you edit - particularly how you run a first edit of your episodes.The interface works exactly like a Word document so there’s no tech barrier, you can carry out much of your podcast production workflow inside Descript without the need for extra tools, subscriptions and juggling different services.Descript publishes your finished file directly to Captivate and allows you to create pretty sweet audiograms, too.There are loads of different ways to produce better podcasts in Descript, but here are my 3 cherry-picked recommendations for using Descript to produce a better podcast.There are loads of different ways to produce better podcasts in Descript, but here are my 3 cherry-picked recommendations for using Descript to produce a better podcast.1. Use the transcription tool for more than just transcriptionTranscriptions are good for accessibility in podcasting and when you import your podcast to Descript, their software does a decent job of transcribing the audio into a usable transcript.You're going to have a little work to do, especially if you have a solid Northern English accent like me, but the power that you have here is not just in correcting your transcript using the Word-like editor, but in actually using the editor to tighten up your audio.Lemme explain...Descript is a non-destructive editor that allows you to edit the words on screen and that will, in real-time, edit the audio to suit what you've tweaked.Any good podcaster (any good story-teller) knows that the magic happens in the edit and removing pieces of the podcast or even rearranging the flow slightly to tighten up the narrative will give you a much cleaner, focussed resulting episode.Which leads me to...2. Use Overdub and Filler Word Removal to tighten up your edit even furtherGood editing isn't just about removing content to tighten up the tale - it's also about adding what may be missing from your first run.It's why movies do reshoots (Snyder Cut anyone?!).The trouble is that as a podcaster that can be a real pain in the pop filter - firing up the mic, the recorder, stitching up the audio and making sure the transition is smoother than Kieran at a speed-dating night can be time-consuming.Until Overdub.Overdub is Descript's "killer feature" that allows you to train the app to emulate and deliver a facsimile of your voice so that you can change and add to your audio just by typing.It's crazy. And it works.Using Overdub to tweak an errant phrase, tighten up a piece of your episode or sharpen a mispronunciation means that there's no need at all to re-record anything.You can even add lengthy...
22/02/2111m 13s

Should I Create an Alexa Flash Briefing? - Podcaster Questions

Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are the benefits, why create one and how can you produce one for your own podcast?You're going to need this link: https://developer.amazon.com/en-US/docs/alexa/flashbriefing/steps-to-create-a-flash-briefing-skill.htmlYour next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
19/02/219m 14s

How to Deal with a Sudden Drop in Podcast Listeners

I delivered a talk at Podcast Movement back in 2015 and during the session I made a quip about podcasters like myself waking up, making a coffee and firing up their download analytics to check the downloads that happened overnight.I then went on to state that when I was a new podcaster I'd not only do that myself, but I'd check them every single hour throughout the day.It got plenty of laughs and more than a couple of head shakes from the seasoned podcasters in the room.It was a flippant point to make and was aimed at being self-deprecating - I wanted to show that I understood how every podcaster feels when they launch their show and heck, even way beyond that as they become a "veteran" podcaster.In the early days of a show, the numbers go one way - they have to because nothing existed before. We ride the continual high of growing downloads and seeing our trends all being in the green within Captivate's podcast analytics dashboard means that we rest easy: our podcast is growing.But then the growth stops.The production hamster-wheel that we put ourselves on the second that we begin creating a podcast isn't enough to sustain the natural "inner-circle" growth that we see in the early days - the days where producing something and letting those close to us know about it is enough to sustain progressive growth.How do we handle our podcast's pre-teen years? The years where growth appears to have stunted and our show hasn't hit its startling growth trajectory yet?For many podcasters, this is where we quit.Why?We're told that consistency is key to a growing podcast and I agree with that. But what no one tells us is that it's not only consistency in producing our show that we need to maintain and it's not even consistency in promoting our podcast that we should focus on, it's consistency in growing our marketing that we need to give more attention to.Don't worry, this isn't another "do more marketing" message - this is about building a framework to manage download dips and slowdowns in your podcast's growth.I liken this experience to training at the gym, in fact.As a middle-aged former skinny-guy-turned-pot-bellied-podcaster I have experience in hitting a plateau in weight training.At age 31 I was 6 foot 1 inch tall, weighing 150 lbs. At age 33 I was 6 foot 1 inch tall, weighing 210 lbs.In two years I trained hard, ate cleanly and added lean mass to my frame to help with my fitness and general mindset - it was something I wanted to achieve to prove that I could do it.But it wasn't a straight line. If I were to draw my progress on a line graph, it would be littered with plateaus and dips in progress and oh my, is it disheartening when it happens.But there was one course of action and it's something that I learned from those around me who were more experienced than I and which helped me break through a plateau every single time: you have to shock the system into changing itself - you have to do something so that the thing you're trying to develop has to change in response to new stimuli.From a training perspective that was a tweak to the diet or a new regimen of exercising that pushed the muscular and cardiovascular systems into having to work on something fresh, thus developing itself progressively with each change.The same can be said for your podcast.When you see a dip in your podcast downloads, you don't need to be dejected or assume the worst.No one likes your podcast any less.You haven't lost fans - you've more than likely lost lurkers: those who dip into your show for a few minutes but don't deep-dive.That's alright - unless you're converting them to avid listeners (per my favourite visual of this process, the...
15/02/2111m 21s

How Can I Use My Podcast to Drive Leads to My Business?

If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. In this week's podcasting Q&A, I talk about how to use your podcast as a lead generation tactic.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
12/02/2110m 3s

Is Clubhouse a Podcast Marketing Game Changer?

It feels like every podcaster, entrepreneur and creator (+ Elon Musk) is on Clubhouse, the new audio-only, open-forum social media app. Is it here to replace podcasting? How can you use it to market your show? Is it even worth bothering about? Let's dive in!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
08/02/2111m 7s

Podcasting Q&A: Can I Use a Copyrighted Music in my Podcast?

Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberThe question came up in our Facebook community last week and although I've spoken about it before, I need to bring some more context and sense to podcast music proceedings...Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/02/218m 6s

A Podcast Marketing Lesson from "The Log Guy"

Podcast marketing is a grind, that's true. But there are some fundamentals you should always consider to be your "true north". I experienced something weird with a salesperson this week that got me thinking about the lesson it can teach us about podcast marketing fundamentals.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
01/02/2115m 45s

Podcast Q&A: How To Use Paid Social Media for Podcasts?

Before the holidays, we covered a couple of ways to grow your podcast organically over social media. This week - paid ads. What should you know before getting stuck in? What works best, and where should you spend your money? ShePodcasts member Cindy for this question.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
29/01/219m 55s

What's Missing from Your Podcasting Growth Plan?

Why do most podcasters want more of the things that don't matter unless they have a plan for using that growth when they hit it?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
25/01/2113m 15s

Podcast Q&A: Who Matters More - You or Your Listener?

Thanks to podcaster Aaron Griffin who asked this really interesting question - "who is at the center of your podcast, you or your listener?" Let's get philosophical about podcasting, your community, being a host and a content creator.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
22/01/219m 3s

Purposeful Podcasting

If you haven't, go and listen to episode 240 before this one! What are your goals in podcasting? To podcast professionally? To build an audience? To relax with friends? Whatever your aim is, podcast planning and goal setting is key to your show's success.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/01/2112m 43s

Podcast Q&A: Using Podcast Reviews as Free Marketing!

Podcast reviews are free marketing for your podcast, but few hosts really take the time to put them to work. A podcaster in our Facebook group recently asked us for ways to use reviews creatively as part of a podcast marketing strategy, so here are our 3 top tips!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
15/01/2110m 36s

Why We Stopped Repurposing The Podcast Accelerator for YouTube

We've been experimenting with repurposing every episode of the Podcast Accelerator for YouTube. Now we're stopping, and here's the reason why (as well as what you can learn from our journey!)Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
11/01/2112m 41s

Why Isn't My Podcast Marketing Working?

Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of course, podcasters like you. There are usually specific and identifiable reasons that marketing fails, no matter the industry or product being marketed, and your podcast is no different.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
08/01/2114m 51s

We're Back (With A Deeper Focus!)

Before Christmas, I put out a little interaction experiment using our new product Poductivity (coming this year). I asked you to decide the direction for upcoming Podcast Accelerator content and you lot answered in droves! Welcome to 2021, podcasters...Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts.Your next stepsI teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next:Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemediaLearn how to launch your own podcast the right way, for free: https://www.podcastsuccessacademy.comAsk me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquithP.s. get your free 90-day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
04/01/216m 42s

Happy Holidays, Thank You & A Quick Update

Merry Christmas from all of us at Rebel Base Media! Thanks for listening this year - we're taking a well-earned break over the holidays and will be back Monday January 4th with more straight-talking podcast advice for the big 2021!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/12/2012m 31s

A Podcaster's Beginners Guide to the Facebook Pixel

Facebook is REALLY effective for promoting your podcast. Better still, one of its most powerful tools - the Facebook Pixel - is totally FREE and will help you target and attract new listeners. Here's how to best start with Facebook Ads for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/12/209m 20s

An Intro to Paid Social Advertising for Podcasters

What is paid social advertising and broadly, how does it work? Is it something that we can just throw money at to grow our podcast? How can we implement something very basic to grow our audience? Let's dive into a paid social marketing overview for podcasters!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
11/12/209m 26s

Use This Facebook Trick to Grow Your Podcast Audience

Facebook video has been around for ages, but it often plays second fiddle to YouTube. Yet live streams, Facebook stories and video clips are all effective (and free!) ways to engage your listeners and promote your content!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/12/2010m 25s

Podcast Q&A: How Can I Grow My Podcast Organically?

Not every podcaster has the cash to test out ads, hire a VA or set aside spare time to promote every new episode. Thanks to podcaster Sean Boyle who asked, "how can I grow my podcast following organically?" - here are my tricks and strategies for doing just that.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
04/12/208m 17s

Your Podcast Needs to Sound Good. Here's Why

You might have the best idea ever. You might be the best host ever. But if your podcast doesn't sound good, you'll struggle to win the attention and ears of listeners. Here's why you should care about your podcast audio quality, and 3 ways to increase your production value.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/11/207m 51s

Podcast Q&A: The Best Way to Get 10,000 Listeners?

Podcast Movement member John Herzog asked, "What is the best way to get 10,000 listeners?"Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
27/11/2010m 37s

3 Tips for Recording A Podcast Remotely

Getting guests on your podcast is the number one way to attract new listeners and produce engaging content. Here is my best practical, straightforward advice for easy remote recording with podcast guests without sacrificing audio quality, time, or your sanity.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
23/11/2010m 14s

Podcast Q&A: How to Promote Your Podcast on LinkedIn

Thanks to Thomas Sjoberg for this question on how best to promote your podcast on LinkedIn! Should you start a separate page for your podcast? What about incorporating video content and LinkedIn stories? Here's my advice for beginning to navigate LinkedIn marketing as a podcaster. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
20/11/208m 42s

You've Launched A Podcast! Now What?!

If you've recently launched a new podcast, congratulations! Releasing your show to the world is a huge, exciting milestone - now what?! What should you do next? What should you look out for? Here's exactly what I've learnt from 7 years of podcasting.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/11/209m 36s

Podcast Q&A: Should You Trademark Your Podcast Name?

What's the deal with trademarks and intellectual property when it comes to your podcast? Erin, a podcaster in the ShePodcasts community, has asked just that. So, this week: should you trademark your podcast name, and is it really necessary?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
13/11/206m 4s

Help?! (Plus, Some New Podcast Tech!)

Hey! Today I have a 2 minute bonus episode where I ask for your HELP, please?I'm running some short listener research in the form of a one question, thirty-second survey to help to define where we take the show in 2021.Would you mind helping out please?To do that, listen to this episode on my site: https://www.markasquith.com/vote.Hey also... if you do, you'll get a sneak peek at some new podcast tech we've been working on...Mentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
12/11/204m 6s

Podcast Scripts: Is It Time To Use Them?

Whatever your podcast format or experience level, scripts are THE way to make sure your content is accurate, high quality and delivered like a pro. But how do you put one together, and is it really necessary to make them anyway? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/11/206m 46s

Podcast Q&A: Can Google Penalise You For Duplicating Content?

Thanks to Vicki Weinberg who asked in our group, "If I create a blog post for my podcast episode, can I use that exact same text in the show notes, or not? It seems sensible to me, rather than create two separate pieces of content, although I'm sure I heard that Google can penalise you for duplicating content". Let's find out!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
06/11/208m 8s

Why You NEED An Email List For Your Podcast

Email marketing might not seem like the obvious choice for growing a podcast. But after word of mouth and social media, it's STILL one of the most effective strategies to grow your podcast and increase subscribers!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/11/209m 12s

Podcast Q&A: Putting Together Your Podcast Media Pack

Going for podcast sponsorships? Podcaster Misti asks, "We were asked about a media package for working with collabs or promos on the podcast. We haven’t had any ads, promos, etc. yet and I don’t even know where to begin." Here's my advice on creating your first podcast media/sponsor kit!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/10/209m 19s

Why Your Business Needs a Podcast

People start podcasts for all kinds of reasons, and one of those is to grow a brand and build community. So why should you start podcasting to grow your business, and where do you start? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
26/10/2010m 44s

We're Making Some Changes...

An important announcement about the future of The Podcast Accelerator! Don't worry, we're not going away - just trimming down our publishing to make a better podcast about podcasting! Here's what to expect...Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
19/10/207m 41s

Overcoming Podcast Imposter Syndrome

Whether you're starting a new podcast or running an established one, we all feel some degree of imposter syndrome. Heck, after over a thousand podcast episodes, I feel the same way too. Here are my tips and advice for overcoming imposter syndrome and finding that motivation to keep on recording!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/10/209m 24s

Should Podcasting Pay Its Own Way?

Time, money, resource... podcasting is a serious investment. But why is it framed that way? People really do quit podcasting because of minimal returns. Today, I ask why podcasting is so different to any other hobby, why we expect so much from it, and what we as an industry can do about it.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/10/2010m 5s

How Do I Turn My Podcast Into A YouTube Video?

If you're thinking about starting a YouTube channel as a way to market your podcast, here is the formula here at Rebel Base Media, including how we record and how we upload to YouTube. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
12/10/2011m 27s

Why Succeeding At YouTube Can Help Grow Your Podcast

It sounds weird, doesn't it? But YouTube is a handy top-of-the-funnel tool for any podcaster, and when used correctly, can help build authority for your podcast brand and content. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/10/208m 3s

Repurposing Your Podcast For YouTube: Mistakes to Avoid

YouTube is the second most used search engine! We repurpose every episode of The Podcast Accelerator into its own, dedicated video. We've learnt some things along the way about how to make turn them into something that generates views and subscribers, and here they are, you lucky podcaster you!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/10/2010m 20s

How Not To Promote Your Podcast Episodes

Only promoting your episodes on release day is wasted energy! Here's why putting together a proper promotion schedule that fits into your wider podcast marketing strategy is the way to win your listeners' attention.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/10/207m 32s

How To Use Guests To Market Your Podcast

What better way to start generating word of mouth recommendations for your podcast than to get some guests onto your podcast?! Today I talk about how being strategic about your guest actions can be a HUGE marketing bonus for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/10/209m 29s

Black Hat Podcast SEO: What It Is and Why To Avoid It

Black Hat SEO refers to dishonest tactics used by some to manipulate search results to their advantage. One problem is, it doesn't work, can tank your rankings and seriously damage your brand. Here are some podcast SEO tactics you may be tempted to use, but should avoid at all times!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
30/09/208m 13s

Try This One Trick To Boost Your Podcast SEO

You publish wicked, info-packed show notes with every episode of your podcast. But there's one quick, easy thing that I think everyone should be including that can increase listener experience, accessibility AND SEO. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
28/09/207m 20s

Podcast SEO 101: Why Podcasters Should Care About Backlinks

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying attention to, right? Here's how to start your own backlink strategy for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
25/09/208m 23s

How Social Media Affects Your Podcast SEO

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live. But did you know that it also affects your SEO performance?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
23/09/208m 27s

Podcast SEO 101: Google's Algorithm Basics

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you can start optimizing your podcast content starting today.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
21/09/209m 0s

Podcast SEO 101: A Quick SEO Keyword Hack

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast's discoverability.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
18/09/208m 55s

Podcast SEO 101: What Are Keywords?

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I'm going to demystify keywords and how you can make them work for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
16/09/207m 24s

Setting Expectations for Your Podcast SEO

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won't happen overnight.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/09/208m 26s

Podcast SEO 101: The Basics of Metadata

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like 'metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here's how you should use metadata to boost the discoverability of your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
11/09/208m 55s

Podcast SEO 101: Should You Create Podcast Transcriptions?

Creating transcripts from your podcasts is a really popular method of repurposing your audio. They're also really handy for SEO purposes, and really important for accessibility too. But are they worth the time it takes to transcribe and correct them?! I want to show you some ways that you can bring creativity, accessibility AND value to your podcast repurposing WITHOUT transcripts.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
09/09/2010m 22s

Podcast SEO 101: The Future of Podcast Discoverability?

It's competitive out there for us podcasters! There's well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode, I'm going to tell you why you should bother with SEO for your podcast and exactly what to do to give your podcast the best chance at ranking highly.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/09/207m 55s

Should I Optimise My Podcast For Voice Search?

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old 'Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
04/09/209m 40s

One Simple Thing You Can Do Right Now To Grow Your Podcast

What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
02/09/2010m 2s

How Do I Get My Listeners To Share My Podcast?

Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here's how to foster it for your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
31/08/209m 37s

Happy 200th Episode Podcast Accelerator!

Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
28/08/209m 40s

3 Key Concepts of Effective Podcast Marketing!

In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means for your marketing.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
26/08/2011m 14s

Podcast Marketing: Treat Your Show Like a Business

As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
24/08/208m 30s

How to Market Your Podcast Locally

There are people out there that don't know what podcasts are! There could be - in fact, probably is - a big portion of your target audience out there, but they just don't know your podcast exists or how to access it. Here's how to fix it.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
21/08/208m 53s

Your Podcast Listener Experience Needs an Upgrade

Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways to start doing that today. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
19/08/209m 45s

Podcast Branding Misconceptions

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
17/08/208m 46s

How Many Podcast Episodes is Too Many?

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
14/08/207m 24s

The Way To Guarantee Sustained Podcast Growth

Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out what that is? Here's one thing to apply to your podcast in order to guarantee sustainable growth: testing.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
12/08/208m 55s

How to Design a Podcast Listener Avatar

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them?Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
10/08/2012m 59s

Forget What You Know About Podcast Marketing

It's a waste of energy trying to sell your podcast episodes to people who may not even want to listen. Here's my take on how to create a podcast marketing strategy that is focused, targeted, and aimed at every level of your podcast, not just growing downloads and listeners.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
07/08/208m 40s

The Importance of a Podcast Marketing Strategy

Podcasting is no different from any other media, content or business, but podcasters aren't told that they need an actual strategy when it comes to marketing their show. It's a HUGE problem when it comes to how to market your podcast!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
05/08/209m 32s

How To Market Your Podcast

I work with so many podcasters just like you and the single biggest question that I'm asked is about the best ways to market and promote a podcast. So, over the next couple of weeks, I'm focusing on the long-term strategies, tips and tactics to help. In today's episode, I'll break down our top 14 growth tips and how you can apply them to your show today.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
03/08/208m 45s

Should I Write a Book Around My Podcast?!

Writing a book for your podcast, or using your podcast to promote your book, is a great way to make money from your expertise as well as being a huge bonus for your listeners. But should you do it? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
31/07/208m 34s

How To Make FOMO-Inducing Podcast Merch

Creating branded merch for your podcast is a definite milestone. It’s a big step towards creating a real buzz, culture and community for your show. Today I want to talk about how you can make the best podcast merch possible and where to start!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
29/07/207m 58s

Should I Build an Email List for My Podcast?

I get questions all the time from people worried this subject. If you don’t have a podcast mailing list, don’t sweat! There are still so many ways to reach your audience, promote your show, AND if you want, start building a list of your own.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
27/07/208m 12s

Do You Need to Make The Best Podcast of ALL TIME?

It’s simple, really. A+ podcast production = loads of loyal listeners = more chances to make money. Today I’m going to talk to you about why investing in the quality of your content is your best chance of growing your show!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
24/07/209m 7s

Your Podcast's Brand Needs More of You!

Your podcast brand isn't just about your cover art or how you sound - it's about YOU. In today's episode I talk about how developing your individual voice and sharing your expertise drives your podcast brand, including some personal tips and experience.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
22/07/208m 36s

How Many Podcast Listeners Do You Need to Make Money?

I believe that any podcaster, big or small, can negotiate a sponsorship deal. As long as you can prove your audience can engage, you’re onto a winner. Here’s why your audience should be your number one priority if you want to make money.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
20/07/207m 30s

How To Start A Coaching Programme From Your Podcast

If you’re thinking of setting up a course, coaching, membership structure or a consulting service around your podcast, don’t hold back. Here’s my experience of doing just that, and some of the things I wish I'd known when I started out!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
17/07/2010m 43s

Should I Sell My Own Stuff On My Podcast?

Almost half of Captivate's podcasters make the most money from selling their own products and services. If you’re thinking about starting a course, writing a book or designing your own merch, I’ve got one word of advice: go for it!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
15/07/208m 38s

Podcast Sponsorships: Why Niche Matters More Than Numbers

As indie podcasters, we've cornered niches for our podcasts. With that comes a strong, well-owned point of view - aka, music to the ears of potential sponsors! Here’s why focusing on one thing really, really well can be super lucrative.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
13/07/207m 58s

Should I Start a Patreon for My Podcast?

Everyone and their dog has a Patreon for their podcast, right? Well, kinda - but if done right, it’s a surefire way start earning, build your community and offer bonus content to your listeners. Here’s how I’ve made it work for my podcasts along with some practical tips for you to try yourself.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
10/07/207m 50s

How Much Should I Charge For Premium Podcast Content?

So, you want to introduce premium content and encourage listener donations but you don’t want to rip your podcast listeners off. How can you make sure you’re rewarding listeners with valuable stuff they actually want? Here are some answers!Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
08/07/209m 7s

What is Podcast Premium Content?

Your fans love your podcast, so why wouldn’t they want to hear more of it! In this episode, I'm chatting sneak peaks, bonus episodes, guest interviews, Q&As, ad-free content and why premium and featured content is a great way to monetize your podcast.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
06/07/208m 56s

Podcast Sponsorships: Am I Selling Out?!

Ever wondered how to choose the right affiliates and sponsors for your podcast brand? What about delivering authentic recommendations to your audience without feeling like you're selling out? In today's Podcast Accelerator I'll tell you what's worked for me. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
03/07/209m 5s

Fixed-Price Podcast Sponsorships vs CPM - 3, 2, 1...

What’s a fixed-price sponsorship? What the hell is CPM?! In today’s show I take you through your two options for finding podcast sponsors, what it all means and what’s best for indie podcasters like you and me.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
01/07/209m 6s

Should I Go Mass Market With My Podcast Sponsorships?

Sure, choosing to go mass market with your sponsors opens you up to more opportunities and potential big bucks. On the other hand, there’s tons of competition for them. Here are some pros and cons for you to consider.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy - invest five minutes now to grow your podcast by heading to https://www.RebelBaseMedia.io/grow.Don’t forget the more you expect from yourself, the more you WILL excel!P.s. get your free 90 day AWeber trial right here, with code “ExEx” - https://www.MarkAsquith.com/AWeberMentioned in this episode:Straight-talking podcast growth tutorials for the busy podcasterEvery week I send out 1,000-2,000 words of completely free, tried and tested podcast education. It's totally focussed on helping you to grow and monetise your audience and has become one of the most trusted go-to places for honest podcasting education in the world. It's all free and you can get it below.The Podcast AcceleratorThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy
29/06/209m 26s

How To Pitch To Sponsors: Everything You Need To Know

You’ve tracked down your ideal sponsor, but how do you catch their eye? Here are my do’s and don’ts for what to include in your pitch to potential sponsors, including some handy tips for getting started.Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-f