Creator Upload
Everything You Need To Know About The Creator Economy
Hosted by Lauren Schnipper and Josh Cohen
Episodes
TikTok Ban Upheld, but the Reel Trial is on Instagram
Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.Drink up!Here's what we covered this week:Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - TubefilterD.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - TubefilterU.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - TubefilterInstagram gives creators a trial run for their Reels - TubefilterCall Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider Unwell Hydration (@drinkunwell) • Instagram photos and videosPodcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter
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13/12/24•26m 20s
Welcome to the "Monetize Everything" Era of Content
Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.Here are the main topics we covered this week:A creator earned $2 million during one single Black Friday livestream on TikTok - TubefilterHas "micro-creator monetization" come to Facebook? - TubefilterCameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing DiveAmazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - TubefilterAlso, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.Our Wrapped for Creators Experience Toasts 2024 Podcast ListeningAnd YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)The Year on YouTube: Takeaways from Trends Around the World
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06/12/24•22m 58s
Generative AI Gains New Footing in the Creator Economy
Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.That plus a refresh for Instagram, all coming up.Here‘s what we covered this week:https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/
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22/11/24•30m 43s
Meet the New CEO of Dude Perfect! Andrew Yaffe Joins
Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.Pound It! Noggin! Today we also covered:Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto
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15/11/24•34m 43s
How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle
Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.Here are some links elaborating on what we discussed today:Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The Verge
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08/11/24•31m 54s
YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In
Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."Here are more links to what we covered today:Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024’s Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators
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02/11/24•32m 16s
The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca
Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!)Here's what we covered today:Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next year
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25/10/24•39m 57s
YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio
Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.Here are the links for what we covered today:Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit SaysTyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 commentsbeehiiv’s offerTyler’s clap back with receiptskit’s rebrandMKBHD fixes his product, Panels, in response to getting roaaasted
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18/10/24•30m 50s
YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier
YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what we covered today:Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - Tubefilter
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11/10/24•30m 6s
Should Creators be Compensated when AI Models Scrape their Data?
Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!Here's what we covered today:This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - TubefilterTikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)
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04/10/24•20m 39s
YouTube's Global Head of Creators Tells All, feat. Kim Larson
Here's what we covered today:Follow Kim Larson on LinkedIn.9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.Everything announced at Meta Connect 2024
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27/09/24•46m 52s
Everything That Happened at Made On YouTube 2024
Here's what we covered today:9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents
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20/09/24•39m 45s
The Dangers of Deceptive Content During Election Season
Here's what we covered today:YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter🚀 New quest unlocked: Shopify 🤝 RobloxRoblox, Shopify partner to sell physical products in the metaverse | Retail Dive
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13/09/24•32m 34s
VidSummit 2024 Review, the Minecraft Movie and Cristiano Ronaldo Transfers to YouTube
Here's what we covered today:Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft’ Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USA
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06/09/24•27m 58s
Demure, Daddy Gang and the DNC
Here's what we covered this week:At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC’s Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid | Hypebeast
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23/08/24•37m 11s
We Got Invited to the White House, feat. Eric Wei
Here's what we covered today:The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - Tubefilter
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16/08/24•39m 33s
Creators and the Olympics feat. Nya-Gabriella Parchment, Co-Head of Brand Partnerships, UTA Creators
Here's everything we covered today:Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The Verge
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09/08/24•41m 6s
Meta Rolls out AI for All, and the Kids Online Safety Act Passes
Here's what we covered today:Josh loves DreamCon: https://www.dreamconvention.com/Instagram starts letting people create AI versions of themselvesMeta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunchAI Chatbots Go Mainstream on Social MediaSenate passes the Kids Online Safety Act - The VergeMatPat's next big theory: That he can get lawmakers to understand the creator economy - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ The Chef Nick Menu is Here! Dunkin’Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin’® Mobile App
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02/08/24•32m 36s
Kamala's Brat Summer and Stolen Vibes
Here's what we covered today:NCAA Student-Athletes Competing at the 2024 Summer Olympic GamesKamala Harris wants you to know she’s having a ‘Brat’ summer - The VergeKamala Harris's Brat Summer; More AI Chatbots for Creators — The InformationOne creator is suing another for (allegedly) copying her vibe. Can she win? - TubefilterIt's not just the kids. Half of American adults want to be influencers. - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJCan Michael Bay make Skibidi Toilet the next cinematic universe? - Tubefilter
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26/07/24•28m 0s
Trump, the "Ultimate Influencer," Reverses on TikTok
Here's what we covered today:Is TikTok pushing young voters towards the far-right? - TubefilterTrump Interview: His Plan for Taxes, Tariffs, Jerome Powell, MoreTikTok Loses in First Challenge to EU’s Big Tech Crackdown - BloombergThe 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The InformationHere's why VidSummit is going to be bigger than ever this year - TubefilterApple, Anthropic, and other companies used YouTube videos to train AI - The VergeMrBeast's latest vid: 50 YouTubers Fight For $1,000,000
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19/07/24•27m 51s
The Hawk Tuah Explosion feat. Tonner Jackson, CEO of Course Studio
Here's what we covered on the show:Child Influencers Make Big Money. Who Gets It? - The New York TimesParenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about timeA new Illinois law will force influencer parents to compensate their children for appearing in social media content‘Hawk Tuah Girl’ found a familiar path to viral fame. What happens now? - The Washington PostWho Interviewed ‘Hawk Tuah Girl’? Meet the Guys Behind the Viral Video. - The New York Times'Who TF Did I Marry' TikTok summary: The viral series explainedNight parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm - Tubefilter
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12/07/24•31m 50s
VidCon 2024 Recap, feat Phil Ranta, COO of Fixated
Here are some helpful links supporting today's episode:Follow Phil Ranta on LinkedIn here!Learn more about Fixated here.Did Cannes Lions Steal VidCon's Thunder? — The InformationThe White House will host a conference for social media creators | TechCrunchFor the first time, more than half of Gen Z self-identifies as content creators - Tubefilter
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05/07/24•34m 25s
Ahead of VidCon, Influencers Make Less than Ever
Here's what we covered today:VidCon is this weekend. Check out their site to see what's happening.Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJTikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data findsPatreon has a present for its users: Its subscriptions can now be gifted - TubefilterThe "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter
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28/06/24•29m 48s
Cracking the Instagram Algorithm and Kai Cenat Breaks Another Record
Here's everything we covered on the show today:Colin and Samir's interview with Adam MosseriAdam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - TubefilterKai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - TubefilterLudwig’s Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter Meta rolls out standalone Messenger group chats - The Verge A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter Ben Potter, YouTube's leading "Comicstorian," has died - TubefilterOur Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.
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14/06/24•36m 37s
MrBeast Officially Wears the YouTube Crown
Here's what we covered today:PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - TubefilterMrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The InformationYouTube employees can watch videos before they go live. That's causing problems. - TubefilterCreators on the Rise: Fearfiction wants to turn cosplay into a career - TubefilterIkea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED
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07/06/24•32m 6s
ViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas Spiro
Here's what we covered today:Check out Viral Nation Secure!Follow Nicholas Spiro on LinkedIn.YouTube's mobile game push Playables is rolling out to all users - TubefilterMrBeast Reveals His Biggest Secret (Interview)YouTube Channel Statistics - ViewStatsTikTok is testing AI-generated search results from ChatGPT - TubefilterOpenAI's "media manager" will let creators choose how their content is used in AI training - TubefilterChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - BloombergAlphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - TubefilterKai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - TubefilterReport: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter
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31/05/24•41m 59s
OpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recap
Here's what we covered on today's episode:YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - TubefilterScarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech GiantsScarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - TubefilterWith his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube
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24/05/24•32m 58s
Bloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US Government
Here's everything we covered this week:Thanks to Alex Barinka for joining! Follow her on LinkedIn here. Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.It's official: TikTok is suing the United States over the "divest-or-ban" law - TubefilterUK details requirements to protect children from ‘toxic algorithms’ - The VergeIssa Rae's new management company wants to teach creators how to get better brand deals - TubefilterMrBeast is ending his exclusive relationship with Night (Report) - TubefilterLogan Paul & KSI’s Prime asked to pay $5M in damages over “forever chemical” lawsuit - DexertoAI Met Gala pictures apparently fooled Katy Perry’s mom. - The Verge
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10/05/24•33m 53s
Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk
Here's what we covered today:Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.Newsletter platform beehiiv prepares for expansion with $33 million Series B - TubefilterOur Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - TubefilterMeta promotes original content on Instagram, launches bonus program on Threads - TubefilterWesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - TubefilterTikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - TubefilterSnap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter
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03/05/24•33m 44s
The TikTok Ban Countdown Chaos
Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya YurieffLiz PerleMatt BilinskyPlus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu ProbioticsJessie Whittington, owner of Country Lather Soap WorksJackson Gosnell, a politics- and news-focused creatorBrandon the Plant Guy, who uses TikTok to market his horticulture businessPaul Tran, co-founder of skincare brand Love & PebbleAs well as Brian Nelson from The Network Effect!Here are a few pertinent articles on the big headline of the week:The "divest or ban" TikTok bill has passed. Now the legal battle begins. - TubefilterBriefing: President Biden Signs TikTok Ban or Sell Bill — The InformationTikTok Isn't Going Away—at Least Not Yet. Here's What to Know.Response to TikTok Ban Bill | tiktok creator fund
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26/04/24•47m 47s
The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter
Here's everything we covered today:Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe MKBHD Review making waves: The Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ
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19/04/24•46m 39s
Is Instagram Criminally Underpaying Creators?
Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter
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12/04/24•32m 27s
YouTube Putting Shorts Behind a Paywall?
Here's what we covered today:Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New EraYouTube adds a "Members Only" option to put Shorts behind paywalls - TubefilterMore than 25% of channels in the YouTube Partner Program have monetized their Shorts - TubefilterEpic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - TubefilterMeredith Masony is our Creator on the Rise this week! Here's our in-depth interview with her. Creators on the Rise: Here's what can happen when you fold your laundry live on the internet - TubefilterFacebook takes on TikTok with a new, vertical-first video player | TechCrunch
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05/04/24•28m 26s
LinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal A
Here's everything we covered this week:Check out Zach Blume on LinkedIn!This is Portal A, Zach's company.Our Creator on the Rise is ARIatHOME! | Twitch ProfileBiden campaign on TikTokFlorida governor signs law restricting social media access for children | CNN BusinessLinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunchSmoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter
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29/03/24•31m 36s
MrBeast Lands The Biggest Game Show in History
Here's everything we covered today:Creators on the Rise: ChelseaVFX makes impossible things - TubefilterMrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - TubefilterMrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - DexertoMrBeast originally teased the game show on an interview with Colin & Samir. Here's that interview.LeBron James, JJ Redick teaming up for new basketball-centric podcast - The AthleticWhat Makes a Great Basketball Player? | LeBron James & JJ Redick | Full EpisodeRoblox launches a $35 million fund for creators—and introduces its answer to TikTokFacebook is trying to make 'poking' cool again | TechCrunch
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22/03/24•34m 36s
The First Ever LinkedIn Influencer Agency, feat. Brendan Gahan
Here's what we covered today:Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter
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15/03/24•27m 42s
How to Make the Algorithm Work Like Magic, feat. Justin Flom
Here's everything we covered today.All things Justin Flom! YouTube, Facebook, TikTok, Instagram.Our featured creator this week is Emily Wang! Check her out here on Twitch.Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - TubefilterTikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch MrBeast says to stop using his editing style (because he did, too) - Tubefilter I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it Rooster Teeth Is Shutting Down After 21 Years
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08/03/24•37m 42s
How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial
Here's everything we covered today:Follow Eric Wei on LinkedIn!Karat's new tool, Karat InsightsKarat Financial websiteOur Creator of the Week Is Suto! Check out our full interview here.It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter YouTube is nixing the Kids app for TVs - TubefilterLudwig's new video with Colin & Samir (we touched on the baker bit)
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01/03/24•35m 44s
Ludwig Confronts YouTube's CEO, plus MrBeast on the Cover of Time
Here's what we covered today:Ludwig: I Confronted YouTubes 'Scary' New CEOSora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business WireCreators on the Rise: alexbegs would like to send a shout-out to Celine Dion - TubefilterMrBeast's latest cover story puts him on the front page of Time Magazine - TubefilterMrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - TubefilterFormer YouTube CEO's son found dead at UC Berkeley
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23/02/24•29m 13s
Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment
Here's everything we covered:Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.In her first year on OnlyFans, Lizzy Capri has made $100,000 - TubefilterThe Super Bowl's Other Big Winners... Were the Creators?Inside The NFL’s Creator Strategy — The InformationYouTube stars help NFL bring in more viewers, league saysKai Cenat becomes Nike's first streamer partner, has "huge" plans - TubefilterDisney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All PlatformsRyan Trahan embraces sour power with his own candy line - Tubefilter
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16/02/24•26m 14s
The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist
Here's what we covered today:Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyaneCoca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - TubefilterLetter from the YouTube CEO: 4 Big bets for 2024YouTube now gets 1 billion hours of watch time on TVs each day - TubefilterJoe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York TimesSmartLess is leaving Amazon for $100 million - The VergeWhy Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair
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09/02/24•36m 48s
Creator Economy 2024 Outlook feat. Megan Lightcap, plus Taylor Swift is Off TikTok & Tech CEOs Grilled by Congress
Here's what we covered today:Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch Universal Music Group plans to pull song catalog from TikTok | TechCrunchTikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - TubefilterYouTube celebrates 100 million subscribers across its Music and Premium tiers - TubefilterYouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - TubefilterMrBeast action figures will be coming home for the holidays in 2024 - Tubefilter
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02/02/24•39m 8s
MrBeast Tests X, Enters China, and Signs with Amazon?
Here's what we covered today:MrBeast's X video made $250k in 6 days. But there's a catch. - TubefilterMrBeast's first video for the Chinese market needed only a few hours to get three million views - TubefilterMrBeast is reportedly closing a $100 million TV show deal with Amazon - TubefilterAirrack's YouTuber film school sells to VidIQ - TubefilterMillionaires: For the SaucyTV family, "YouTube is the greatest canvas" - TubefilterJon Stewart Returns to Host 'The Daily Show'
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26/01/24•32m 40s
YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos
Here's what we covered today, in more depth:Creator Economy Live 2024: where Josh was this weekYouTube is restructuring creator management teams - TubefilterMeta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunchInstagram and Facebook Will Stop Treating Teens Like Adults | WSJCreators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter
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19/01/24•34m 44s
2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise
Here's what we covered today:MatPat is stepping down as host of Theory videos - TubefilterTikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - TubefilterThe kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - TubefilterCreators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - TubefilterHow to ADHD - YouTube
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12/01/24•34m 3s
VTubers, ViewStats, and Viral Nation Ventures
Here's what we covered today:Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - TubefilterIntroducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - TubefilterFacebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The InformationWhalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - TubefilterViral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter
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15/12/23•23m 46s
Is Ludwig Leaving YouTube for Twitch?
Here's what we covered today:Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - TubefilterTheorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - TubefilterSpotify cancels industry-favorite podcast Heavyweight - The VergeHow TikTok Shop won brands and customers during BFCM - GlossyI am @Hank Green now. 💯% of the profits go to expand access to cancer care.After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter
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08/12/23•28m 56s
Long Form Content is Making a Comeback.
Here's what we covered today:Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - ForbesCreators who upload long-form content to TikTok are growing 5x faster than those who don't - TubefilterTikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The InformationFTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade CommissionTech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - TubefilterA24’s premium social presence: AAA24
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02/12/23•25m 54s
Meta Retakes the Growth Crown from TikTok
Here's what we covered today:Josh's nephew's school fundraiser, feat. the Dude Perfect video.Meta's Instagram and Facebook Growing Faster Than TikTokTikTok hopes to reach its "full potential" with a reorganization of its operations division - TubefilterYouTube will require creators to label AI content as "synthetic" - TubefilterOmegle shuts down after settling $22 million child sex abuse lawsuit - TubefilterTikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter
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17/11/23•27m 43s
Good Mythical MishMash feat. Saurabh Shah, CEO of Warren James
Here's what we covered today:Check out Saurabh Shah on LinkedIn!STRIKE OVER: Actors Make a Deal With Studios After 118 Days TikTok's $1 billion creator fund is shutting down. Here's how creators are getting paid from now on. - Tubefilter TikTok is shutting down its Creator Fund in favor of its newer Creativity Program | TechCrunch Rhett & Link launch their own mythical cereal brand - TubefilterUncommon Threads Media is translating global children's videos. Up first: A giraffe named Joze. - TubefilterPRIME crosses 1 billion bottles sold!
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10/11/23•29m 38s
Brand Ad Spend is Up. We hope the Granfluencers Get It.
Here's what we covered today:Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads - TubefilterYouTube's annual Brandcast will return to New York's David Geffen Hall on May 15, 2024 - TubefilterYouTube is getting serious about blocking ad blockers - The VergeGran-fluencers? From the WSJ Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President - Tubefilter
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03/11/23•24m 21s
TwitchCon 2023 Recap, and States Sue Meta
Here's what we covered today:Best of TwitchCon 2023 Las Vegas - Nerd or Die Twitch's simulcasting ban is officially over - TubefilterTwitch expands its ban on swatting and doxxing - TubefilterShopify x Mr. Beast Heist — NYC for FREEReese Witherspoon's Hello Sunshine establishes "Collective" to mentor top female creators - TubefilterStates sue Meta claiming its social platforms are addictive and harm children's mental healthCardi B, Niall Horan, Anitta & More to Perform at TikTok in the Mix Event
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27/10/23•31m 46s
Patreon has its Moment, and it's 200 million for MrBeast
Here's what we covered today:Here's how to support Israel.Jacksfilms urges YouTube to "step in" after SSSniperwolf doxxing allegations - TubefilterPatreon Acquires MomentPatreon acquires creator event platform Moment - TubefilterMrBeast gained 100 million subscribers in 15 months. Here's why. - TubefilterDude Perfect gets its own streaming service - TubefilterSam and Colby's 'Conjuring' house return sells out at 168 movie theaters - Tubefilter
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20/10/23•25m 30s
Oh Snap! feat. Jim Shepherd
Here's what we covered today:Here's how to support Israel.Follow Jim Shepherd on LinkedIn here.Exclusive: Jellysmack acquires Law&Crime NetworkMeta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook - WSJRooster Teeth moves shows to its website: "YouTube revenue just isn't cutting it for us anymore." - Tubefilter
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13/10/23•41m 14s
How to Break the Algorithm, feat. Linktree CMO Monica Austin
Here's what we covered today:This is Linktree's 2023 Creator Report -- give it a read!VidSummit 2023 wraps up today -- catch up on everything here.Paris Hilton just signed a 2-year content deal with X - TubefilterMrBeast's Feastables is becoming an NBA jersey sponsor - TubefilterTikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S. - Tubefilter
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06/10/23•24m 21s
Previewing VidCon Baltimore | New AI Features from Meta Connect 2023
Here's what we covered today:Check out everything happening at VidCon Baltimore 2023 this weekend!Here's Lauren's profile and panel preview.Here's Josh's profile and panel preview.Facebook and Instagram will soon get a slew of AI-powered creator tools - The VergeMeta filmed Mr Beast, Paris Hilton and 26 more to build celebrity AIs based on Llama 2 | TechCrunchDream come true: RDCWorld attracts 20,000 fans to Black nerd convention Dream Con - TubefilterLinktree shares statistics about the 200 million creators who are part of the "attention economy" - Tubefilter
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29/09/23•23m 45s
Made On YouTube 2023 Recap
Here's what we covered today:Everything you need to know about Made On YouTube and yesterday's announcements.Electrify raises $85 million to invest in long-form YouTube content - TubefilterDays after plummeting to its lowest stock price yet, FaZe Clan lets go of longtime CEO Lee Trink - TubefilterTikTok fined $367 million for alleged child data privacy issues - Tubefilter
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22/09/23•29m 59s
How to Be Extremely Online, feat. Taylor Lorenz
Here's what we covered today:Read more from Taylor Lorenz on WaPo here.Go pre-order Taylor's book!TikTok Shop officially launches in the US | TechCrunchSidemen raise £2.4 million, break YouTube viewership records with 2023 charity match - TubefilterZoe Sugg and Alfie Deyes are engaged | Daily Mail
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15/09/23•34m 51s
This Title is an A/B Test
Here's what we covered this week:MrBeast just dropped a new YouTube face - The VergeShorts are on the rise. Is YouTube's long-form content "dying out" as a result? - TubefilterYouTube enables linking between Shorts and long-form videosVlad and Niki reach 100 million subscribers with new podcast presented by Flintstones Vitamins - TubefilterDonald Trump's election interference trial will be streamed on YouTube - Tubefilter
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08/09/23•25m 26s
Streamy Awards 2023 Review
Here's what we covered today:Streamy Awards 2023: Biggest Creators at Creators’ Biggest NightColin and Samir host Streamys roundtable with winners like Ryan Trahan, Michelle Khare - TubefilterYouTube will waive a creator’s content violation warning — if they attend a class - The VergeHave a Community Guidelines warning from YouTube? You can take a 15-minute course to get rid of it. - TubefilterYouTube's latest Sunday Ticket promo stars MrBeast—and 1,000 QR codes - TubefilterNFL pits creators against football stars in second season of 'Tuesday Night Gaming' - TubefilterRhett and Link's $5 million creator fund backs The Sorry Girls with "biggest investment to date" - TubefilterA new creator’s guild aims to protect online content creators | TechCrunch
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01/09/23•28m 45s
TikTok's Deal with the US Government, feat. Alex Barinka
Here's what we covered today:Follow Alex Barinka across socials @alexbarinka and check her out here on Bloomberg!A Draft Of TikTok’s Plan To Avoid A Ban Gives The U.S. Government Unprecedented Oversight Power - ForbesA leaked draft of TikTok's U.S. government agreement shows unprecedented federal oversight - TubefilterTikTok Ban in US Hinges on Split From China, ByteDance - Bloomberg (Alex wrote this!)Google and YouTube are trying to have it both ways with AI and copyright - The VergeYouTube is figuring out its AI strategy by working with music labels - The Verge TikTok will sunset its Shopify storefronts in September - Tubefilter
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25/08/23•31m 0s
The Sound of (YouTube Sample) Music
Here's what we covered today:Watch The Streamy Awards LIVE on August 27!Gospel StatsMom BECOMES GAMER for (selectively) MUTE SON | Dhar MannYouTube's new Samples feed makes music short-form - TubefilterLinear TV Falls Below 50 Percent of Viewing for First TimeVisa’s new head of fintech talks partnerships, venture and creators as an addressable market | TechCrunch
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18/08/23•24m 58s
Creators vs the Law, and We're All Unwell
Here's what we covered today:Kai Cenat charged with inciting a riot after thousands show up to NYC giveaway - TubefilterHow NYC Responded to Kai Cenat’s Chaotic Giveaway at Union Square - The New York TimesMrBeast’s burger company is suing him for $100 million - The Verge Host of 'Call Her Daddy' podcast taps TikTokers Alix Earle, Madeline Argy for new media company - TubefilterHow Dave Portnoy bought back Barstool Sports
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11/08/23•23m 17s
Burger Blowups and Shorts Glowups
Here's what we went over today:Mark your calendars for the Streamys, airing Sunday 8/27!This is Dream Con, where Josh spent last weekend!MrBeast files lawsuit against the company behind his burger chain - Tubefilter Defendant in MrBeast's burger chain lawsuit responds, calls claims "ill-advised and meritless" - TubefilterIn challenge to TikTok, YouTube Shorts gains new creation tools like Collab and Q&As | TechCrunch YouTube is adding a slew of new TikTok-like features to Shorts - The Verge YouTube is bringing a "mobile-first vertical live experience" to its two billion Shorts users - Tubefilter With 200 billion views per day on Facebook and Instagram, Meta's Reels are gaining on TikTok - TubefilterPeople Are Hiring D-List Celebrities to Deliver Their Bad News
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04/08/23•30m 43s
Creator Deals and Day Jobs, feat. Peter Hollens
Here's what we covered today:Follow Peter Hollens on LinkedIn! (Or on YouTube, like a few million others do.)Who owns TikTok memes? Anthony Fantano and Activision are debating that question. - TubefilterAlphabet sees green in earnings report as YouTube's quarterly ad revenue hits $7.7 billion - TubefilterTikTok wants to do $20 billion in retail this year - TubefilterTikTok invites users to share "stories, poems, lyrics, and other written content" with text posts - TubefilterKarl Jacobs gets his kicks with Dream SMP-inspired Vans at Journeys - Tubefilter
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28/07/23•32m 4s
How Will the Strike Impact Creators?
Here's what we covered today:Influencers Have Their Own Guidelines to Follow for the SAG Strike | Vanity FairInfluencers Walk a Fine Line as Hollywood Strikes — The InformationSAG-AFTRA Approves 39 Indie Projects to Shoot During Strike, Including Two A24 FilmsTikTok wants to Elevate up-and-coming internet music stars - TubefilterKarat Financial upgrades its creator credit card business with $70 million Series B - TubefilterTwitter says its first creator payouts total $5 million - TubefilterTwitter tweaks its new revenue-sharing policy for creators to expand access, increase rate limits | TechCrunch
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21/07/23•26m 57s
The Future of Youtube feat. Tara Walpert Levy
Here's what we covered today:Follow Tara Walpert Levy on LinkedIn here!Instagram’s Threads: everything you need to know about the new Twitter competitor - The VergeInstagram’s Threads surpasses 100 million users - The Verge Zuck's ripped? And training with MMA superstarsTwitch is launching a discovery feed and other short-form video features | TechCrunchLogan Paul and KSI's Prime energy drinks are drawing scrutiny from U.S. regulators - Tubefilter
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14/07/23•43m 16s
What's Your Thread Count?
Here's what we covered today:Meta launching threads on Thursday – WSJMeta plans to let people in the EU download apps through Facebook - The Verge Heads up, creators: The FTC says "#ad" in your video description is not enough disclosure. - TubefilterAn Unfiltered Conversation with MrBeast - Colin and Samir
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07/07/23•30m 2s
VidCon 2023 Reviews and Reactions
Here's what we covered today:6 Top Takeaways From VidCon 2023 Creator Economy Conference in Anaheim YouTube will let creators test 3 thumbnails per video - TubefilterYouTube is reportedly testing a gaming platform called Playables - TubefilterTikTok is opening its own online U.S. store | SemaforV Pappas is leaving TikTok - Tubefilter
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30/06/23•30m 31s
VidCon Views feat. Jim Louderback
Here's what we covered today:Follow Jim Louderback on LinkedIn!Subscribe to Jim's newsletter, Inside the Creator Economy, here!Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - TubefilterMrBeast “moving on” from Beast Burger restaurants after just two years - DexertoCheck out all the goings on with VidCon here!Cannes Lion is also this week -- check out all updates here
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23/06/23•32m 24s
Next-Gen Creator Education and Management, feat. Dylan Huey
Here's what we covered today:Click here to learn more about REACH!Follow Dylan Huey on LinkedIn.Jellysmack acquires Rick Lax's creator development community Network Media LLC (Exclusive) - TubefilterYouTube is lowering the barrier to be eligible for its monetization program - TechCrunchYouTube's new Partner Program standards are tailored to live-streaming creators - TubefilterThe D'Amelio family is reportedly planning to launch a $20 million talent management venture - Tubefilter
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16/06/23•29m 52s
Twitch Rolls Back, Tucker Moves Forward, and YouTube...does both?
Here's what we reviewed:Tucker Carlson Posts First Installment of New Show on Twitter - NYTTwitch rolls back controversial ad guidelines after outcry from creatorsLooking for a place to lie about the 2020 election? YouTube just rolled out the welcome mat. - TubefilterYouTube will stop removing false presidential election fraud claims - The VergeI tried the Apple Vision Pro mixed-reality headset — here's what it's likeNYT review of Tucker's Twitter launchInstagram Connects Vast Pedophile Network - WSJ
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09/06/23•34m 31s
Creators Expanding Retail Footprints and Cleaning Up Digital Footprints, feat. Viral Nation CEO Joe Gagliese
Here's what we covered today:Follow Joe Gagliese, CEO of Viral Nation here on LinkedIn.Learn more about Viral Nation_Secure.The Sidemen are opening ten new brick-and-mortar locations for their fried chicken concept - TubefilterFeastables are now on shelves in every 7-11 and Speedway - TubefilterReach is an "exclusive, tight-knit" club for content creators in college - TubefilterYouTube is killing Stories - The Verge
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02/06/23•44m 15s
Constitutional Law, Creators in Residence, and Crashes at Twitter featuring Sean Atkins
Here's what we reviewed today:Follow Sean Atkins on LinkedIn!TikTok Sues Montana Over State Ban - The New York TimesTikTok CEO says 'we will prevail' against Montana ban | CNN BusinessGonzalez v. Google and Twitter v. Taamneh: Supreme Court hears Section 230 arguments - The VergeSupreme Court rules Twitter not liable for ISIS content - SCOTUSblogWhat are FAST channels? - The Free TV ProjectIce Cube, musician who became famous rapping over samples, says A.I. is 'demonic' for doing a very similar thingDeSantis' campaign launch on Twitter with Elon Musk off to a disastrous start as the site repeatedly crashesHow DeSantis’s Twitter Spaces Event Compares to Past Livestreams - The New York TimesA beauty brand looking to reach Gen Z has hired TikTok star Sara Echeagaray - Tubefilter
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26/05/23•37m 42s
YouTube Brandcast Recap; Montana Casts Away TikTok
Here's what we covered today:YouTube's Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it - Tubefilter YouTube contributed $35 billion to the U.S. economy in 2022 - TubefilterMontana bans TikTok for all residents - POLITICOEx-ByteDance employee's lawsuit claims Chinese government accessed U.S. TikTok user data - TubefilterTikTok introduces $6 million fund to pay the creators of its most popular effects - TubefilterTikTok star Susi Vidal's beer collab offers a little Afternoon Delight - Tubefilter
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19/05/23•29m 6s
The YouTube AdBlockalypse, Tucker on Twitter, and Previewing Brandcast feat. Brian Albert
Here's what we covered:YouTube could crack down on ad blockers. That won't be a popular decision. - Tubefilter After Fox News exit, Tucker Carlson wants to launch a show on Twitter - TubefilterMeta expands Facebook Reels monetization with performance-based payout model - TubefilterJellysmack makes multimillion-dollar investment in Fourthwall (Exclusive) - TubefilterFollow Brian Albert on LinkedIn! https://www.linkedin.com/in/briankalbert/
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12/05/23•40m 36s
Strikes, Streamys, and Strange AI Commercials
Here's what we covered today:Nominations for the Streamys are open!! https://www.streamys.org/submissions/Pepperoni Hug Spot - AI Made TV CommericalAI generated beer commercial : r/oddlyterrifyingTikTok opens up its revamped creator fund to all eligible creators in the US | TechCrunchTikTok loses head of US trust and safety as government weighs a ban - The VergeWill the 2023 Writers Guild of America strike ignite a creative surge online? - TubefilterPodcasts are now live on YouTube Music -- and background listening is available for free - Tubefilter
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05/05/23•36m 36s
Earnings Beats, Originals Beaten, and Creators Hit the Silver Screen
Here's what we covered today:The Information's 2023 Creator Economy SummitWe previewed this with you last week, but this week we recapped Lauren's appearance on Bloomberg TV!Josh will be hosting a "STATE OF THE CREATOR ECONOMY" discussion with Colin & Samir at VidCon in June! Check out his session, and all the others, here: https://www.vidcon.com/anaheim/schedule/Alphabet's latest earnings report.Meta Reports First Quarter 2023 ResultsMeta Shuts Down Facebook Watch Originals, 'Red Table Talk' Canceled - VarietyIs a CoComelon movie in the works? Universal has its eyes on the toddler franchise. - TubefilterMarkiplier Enters Hollywood with Iron Lung's Movie AdaptationViral horror video The Backrooms will be a movie from A24 and its 17-year-old director
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28/04/23•30m 11s
The Creator-Platform Symbiosis, feat. Avi Gandhi
Before the summary: be sure to follow Avi Gandhi! He's active across platforms; you can start here with Avi's LinkedIn.Here's what we covered today:Lauren's appearance on Bloomberg TV!The Creator ClashAn AI Hit of Fake ‘Drake’ and ‘The Weeknd’ Rattles the Music World - The New York TimesSpotify Strikes Creator Video Deal With Jellysmack (Exclusive)Snapchat Stories monetization is expanding to creators with 50,000 followers, 25 million monthly views - Tubefilter
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21/04/23•41m 51s
From Creator to Career, feat. Cat Valdes
Here's what we covered today:You can apply to work with Donald Glover right now | The FADERA court battle is brewing between h3h3productions and BBTV - TubefilterFor Lee Tilghman, There Is Life After Influencing - The New York TimesMrBeast just taught a class at Harvard - Tubefilter
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14/04/23•40m 34s
Spotify Live was only a Faze; YouTube and Kick Taking their Place?
Here's what we covered today:Snoop Dogg Bails As Faze Clan Circles The DrainStreamer Ac7ionMan has already made $38,000 on Twitch rival Kick - TubefilterLogan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership - TubefilterLOGAN PAUL SPLASHES KSI WHO IS DRESSED AS A PRIME BOTTLE AT WWE WRESTLEMANIA 39!!! WWE NewsSpotify shows how the live audio boom has gone bust - The Verge
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07/04/23•32m 0s
A New Direction for the Creator Economy?
Here's what we covered today:Kim Kardashian takes her son Saint and his friends to see Arsenal play at the Emirates -- Saint strikes a PRIME pose!For a bevy of TikTok links, check last week's show -- but we did mention the WaPo poll in this article: The biggest decider of who backs a TikTok ban? If they use TikTok.The 2023 Creator Economy: A New Direction | AntlerMrBallen Foundation
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31/03/23•32m 56s
The Tiktok Files
Today's entire episode is devoted to our breakdown of the TikTok testimony. Here are several other recaps from various news outlets, for additional context:The New York Times: Lawmakers Blast TikTok’s CEO for App’s Ties to China, Escalating TensionsBloomberg: Five Key Moments From TikTok CEO's Combative Hearing in CongressCNN: TikTok CEO in the hot seat: 5 takeaways from his first appearance before CongressFox News: Top 4 moments from the TikTok hearing on Capitol HillVox: 3 winners and 3 losers from Congress’s TikTok hearingReuters: TikTok attacked for China ties as US lawmakers push for banNBC: TikTok CEO doesn’t seem to sway Congress after facing hours of hostile questioningCBS: House lawmakers deeply concerned over TikTok despite CEO's testimonyWe have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
24/03/23•29m 42s
TikTok, Meta Layoffs, and Reels Pay Cuts, Oh My!
Here's the rundown of what we went over today:Yes, Mr. Beast actually went to Lauren's dad's office for his recent video.Bob Odenkirk joins the cast of Blippi? See a clip on the official Blippi TikTok page.U.S. Threatens Ban if TikTok’s Chinese Owners Don’t Sell Stakes - WSJMeta, Facebook’s Parent, to Lay Off Another 10,000 Workers - The New York TimesMeta is doing away with monthly Reels Play payouts - TubefilterJellysmack and pocket.watch are investing $25 million in creators making content for kids - TubefilterWe have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
17/03/23•32m 12s
Could TikTok Actually Get Banned?
Quick, before this podcast gets banned: here's what we talked about on the episode: The Senate's anti-TikTok proposal has Presidential support. Say hello to the RESTRICT Act.Meanwhile at Google: Google terminates 6,285 YouTube channels to quash "coordinated influence operations" in ChinaTikTok also in the news for its latest content offering: a premium layer called "TikTok Series." Read more from their official announcement.Short-changed? Zach King made $2,918 from 196 million views during the first month of YouTube Shorts adsGet that mf bag: YouTube has dialed back its controversial monetization policy regarding profanityFinally, to round out: Ex-YouTube CEO Susan Wojcicki and Her Sisters Are Getting Their Own Barbie DollsWe have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
10/03/23•29m 15s
YouTube AI will do what now?
Yo Adrian! We did it! This episode's got it all: A Ninja Kidz "action park" is opening up this month in Texas. Could this be a kinda creator Discover Zone!?!? Josh thinks it's got some legs. Head of YouTube Neal Mohan's first letter to the community in his new role teases some AI. Kai Cenat just crushing subscriber records on Twitch. Jellysmack is partnering with Roku to get some creators on some linear channels. A new channel from Pluto.tv is just going to stream Rocky movies nonstop. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
03/03/23•27m 25s
It's not Influencing. It's Deinflucing.
::Stefan voice:: This episode's got it all, including: Your girl Lauren Schnipper live on Bloomberg talking about Zuck and checkmarks.More on that here.Meta's latest feature, which is kinda like Telegram, but they're launching it because they want Instagram to be a communication hub.Deinfluencing is now a big thing that's happening. We got Leila Marsh from Prizma Management on to tell us all about it.Here's Mikayla's video that really added fuel to the fire of the whole deinfluencing thing, too.TikTok's latest Creator Fund is called a Creativity Program and it wants your videos that are over one minute long.YouTube launched multi-language tracks. MrBeast says they're a "huge win" for creators.We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
24/02/23•29m 38s
YouTubers get the green light to use licensed music. Now what?
On this episode: Is YouTube becoming the next big marketplace for movie ideas? We explore how YouTubers are catching the attention of Hollywood studios like A24, with two films recently picked up. Plus, we discuss YouTube's latest monetization feature, "Creator Music," which allows creators to use licensed music in their videos. Also in this episode, we cover TikTok's plans to introduce paywalls and a revamped creator fund, as well as Instagram's recent decision to end live shopping.A24 has asked Kane Parson to direct horror movie based on his found-footage channel.The twins behind the RackaRacka YouTube channel are coming to a movie theater near you.YouTubers can now monetiez using popular music.YouTube CEO Susan Wojcicki steps down after nine years at the helm.Tiktok is reportedly working on paywalled videos and a revamped creator fund.Instagram is getting rid of live shopping.We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
17/02/23•31m 55s
What's up with the TikTok Transparency Center?
In this episode: Lauren is in Sin City. But the real action isn't at the casinos — YouTube Shorts Monetization has arrived, and it's time to find out if it's paying off. That's not all — a recent study says that TikTok is the app most banned by families, with some surprising runners-up. Also, what's behind the curtain at TikTok's brand-new Transparency Center?YouTube revenue is lagging despite 50 billion daily views on Shorts.TikTok touts "unprecedented levels of transparency" at its new Los Angeles facility.YouTube changes tweaks policy in regards to selling ad space on its masthead.TikTok is now the app most banned by families, and that number only continues to grow.We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from yo
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
10/02/23•23m 14s
Brent Rivera talks to us about Amp Studios, MRBeast, blindness and Lauren’s dad and Is it a Disney or YCombinator for creators?
In this episode we got: Lauren making a MrBeast video about her. The 3 buckets of why people don't like the fact that Jimmy Donaldson cured 1,000 people of blindness.An interview with YouTube and social media megastar Brent Rivera and his business partner Max Levine of AMP Studios. (This one is good. Seriously.)Uploads/Downloads include KSI and Logan Paul's Prime at the Super Bowl and inside UFC octagons. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
03/02/23•40m 59s
Gordan Ramsey Tastes Prime, Tiktok Admits How Videos Goes Viral, Instagram Gets Back to Photos and A Rare Mea Culpa
In this episode: Lauren is back! Yay! Gordan Ramsey tries a Prime Energy drink and has some thoughts…Tiktok admits its own employees decide what videos go viral by heating them. Adam Mosseri says Instagram is going back to Photos. For ‘balance’ sake? Make Instagram Instagram Again. uhem.Upload/Downloads include Arizona State, Hank and John Green doing Study Hall. And a rare mea culpa from one of our hosts. Check out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
27/01/23•29m 3s
Famous Birthdays, Evan Britton Co-Hosts, YouTube Returns to Vidcon, Netflix Goes to Upfronts and TikTok’s Advertising Trick. Plus Monetizing Shorts, MrBeast and ChatGPT Issues
In this episode: Famous Birthdays, Founder and our guest host Evan Britton is in the house! We get all the updates happening over at Famous BirthdaysYouTube returns as title sponsor at VidCon 2023Netflix announces it will be at this year’s UpfrontsOur hosts talk about YouTube Shorts monetizing in FebruaryTikTok’s advertising trick? Lower pricesLex Fridman’s interview with MrBeastUpload/Downloads: Chatgpt & AICheck out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
20/01/23•43m 38s
YouTube Monetizes Shorts, Instagram Goes Back to Its Roots, NFL Sunday Ticket Has a New Home, and MrBeast Philanthropy.
In this episode: Lauren’s back! And January Josh is pushing Sahil Bloom’s Annual Planning Guide.YouTube is monetizing shorts and it’s starting February 1st! Get the details.Instagram is going back to its roots and they’re swapping the shopping tab to what? And more importantly, why?Upload/Downloads – includes YouTube, The NFL, and MrBeast Philanthropy!Check out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
13/01/23•33m 31s
Mekanism’s Brendan Gahan Shares 2023 Predictions, YouTube Has A Swear Jar, And Samsung Hooks Up An Oven
In this episode: Guest host Brendan Gahan, from Mekanism, sits in for one of our hosts and gives insight into CES in Las Vegas.More Predictions for 2023!YouTube has a new rollout that includes a swear jar and it is controversial. Samsung streams food as it cooks…say what? Check out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
06/01/23•39m 50s
Hans Zimmer and MrBeast Collab, Spotify Opens Up Office Space, Blippi Expands to Latin America, and We've Got Predictions for 2023!
In this episode: Hans Zimmer and MrBeast collaborate in Antarctica? Yes!Spotify opens up offices in Los Angeles for musicians and podcasters.Blippi is expanding to Latin America with a new Brazilian character named Juca.And Lauren and Josh have predictions for 2023. Twitter, TikTok, and ANYCOLOR round out the list.Check out Jellysmack and GET IN TOUCH!We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
30/12/22•29m 17s
YouTube CFO Kon Exits for Cohere, Theorists Gets Acquired, Meta Shuts Down Super and Will You Be Watching the NFL on YouTube TV?
In this episode: There’s a shake-up in the Tech Industry! CFO of YouTube Martin Kon exits for AI Cohere.Theorists Media gets acquired by Lunar x.Meta’s answer to Cameo is shutting down Super.Will YouTube be the exclusive streaming space for NFL Sunday? Maybe.Upload/Downloads – Instagram hack and Dhar Mann Check out Jellysmack and their awesome blog!Also visit Amaze.co. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
23/12/22•27m 34s
MrBeast Graces the Cover of Forbes, TikTok Gets Banned, Instagram Updates and Cameo Launches Cameo Kids!
In this special episode: Jimmy Donaldson, MrBeast, is on the cover of Forbes. Launches Gift Cards. And Feastables are back.TikTok is back in the headlines. The Senate Passed a bill to ban TikTok on government devices. What is the Anti-Social CCP Act? We’ll help you out. Instagram has a ton of new updates. Is it the End of TikTok? Or an attack on Snapchat? Cameo collabs with Candle Media and creates Cameo Kids! Pretty cool for Cocomelon and Blippi and just kids’ space in general.Dr. Suess’ Vlog – it’s a thing! Check out Jellysmack and their awesome blog!Also our sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
16/12/22•29m 40s
The Streamy Awards Happened, But What Was Josh Wearing? OpenAI is Cool But Maybe Too Cool and Rhett and Link Get Mad Respect
In this special episode: How were the Streamy Awards after all? Josh and Lauren share how it went! ChatGPT and OpenAI – more cool than scary? Our hosts chime in. Rhett and Link get profiled in the NY Times - they may be OG’s but they’re not slowing down one bit. Mad respect!Uploads/Downloads: Discord monetizes and whattup FoodieCon? Check out Jellysmack and their awesome blog!Also our sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
09/12/22•24m 31s
We’re Ready for the Streamy Awards! CEO of TikTok Shares Info on Metaverse, Pinterest Makes a Change and Yes To Charli D’Amelio and DWTS!
In this special episode: The Streamy Awards are live in Los Angeles this weekend (Dec 4th) and Josh is in town for the big event. Find out what to expect, how to stream and some other inside scoopy stuff (like what’s Airrack doing at the award show). TikTok CEO, Shou Chew talks new technology and the Metaverse at the NY Times Deal Book Conference. Our hosts have some other concerns. Project Texas. Really? Pinterest shuts down its Creator Rewards Program. Uploads and Downloads:Charli D’Amelio, DWTS and Lankybox Check out Jellysmack – Jellysmash!Our newest sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.comWe love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
02/12/22•31m 5s
Creator Upload Meets True Crime – The Interview with Chris Eberle
In this special episode: A social media horror story, explained by our guest and friend Chris Eberle. Chris talks about being doxed, what happened and how he got through it.Josh and Lauren ask the question, what is a platform’s responsibility?Find out what Chris ended up doing, what happened to the instigators, and more.This was a big deal, Business Insider, also did a piece on “Ginger”. Check out Jellysmack – Jellysmash!Our newest sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
25/11/22•37m 27s
The FTX and Graham Stephan Drama, Linktree Adds Paywalls, Youtube Shorts Tests Shopping Feature and MrBeast Partners with a University
In this episode: Our hosts share Thanksgiving Day plans. Did anyone know Josh was a pastry chef? Lauren shares one of her favorite pumpkin pie recipes that includes melted vanilla bean ice-cream (this isn’t the actual recipe, but it’s super close). Youtuber Graham Stephan talks FTX – our hosts talk crypto markets, Ponzi schemes and more importantly the creator’s responsibility in sponsorship.Linktree adds paywalls and we find out Excel is Josh’s “love language”? Youtube shorts begin testing out its shopping feature.Upload: MrBeast and East Carolina University! This. Is. Big! And David Dobrik is back with Pizza! Check out Jellysmack. And our newest sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
18/11/22•28m 44s
YouTube Has a Big Update, Meta Lays Off Workforce and The Interview with Linktree’s Alex Zaccaria
In this episode: YouTube’s Big update involves tabs and possibly becoming the “everything app.”Meta lays off 11% of its workforce. Walls Street Reacts. Viral Video doesn’t help. And Lauren gives us the inside scoop on things they’re also doing away with which used to be commonplace. Laundry? Really?The Interview with Co-Founder and CEO Alex Zaccaria from Linktree. Find out how it started, and what it’s doing to help the creator economy grow!Upload / Downloads – YouTube shorts and your TV Check out Jellysmack – Jellysmash!Our newest sponsor – Amaze.co – Check them out! We have a YouTube Page! Please subscribe and follow. (Thank you!)Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
11/11/22•45m 40s
A Brilliant Amicus Brief by The Onion. The FCC recommends a Ban on TikTok. Elon’s Bringing Back Vine and Facebook Finally Makes It Easier for Creators.
In this episode: The Onion. An Amicus Brief. The Right to Parody. LegalEagle VideoThe FCC Recommends a ban on TikTok. Finally. Twitter’s Elon Musk is bringing back Vine. And possibly adding a video feature that charges viewers to watch…Hmmmm. Facebook makes it easier for creators. Lauren says it’s a huge change! A disagreement between Josh and Lauren on an NFT Marketplace feature.And Uploads & Downloads – Patreon and YouTube Prime Time Channel. Check out Jellysmack – Jellysmash.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
04/11/22•30m 35s
We Talk Facebook Troubles, Preview the Streamys, Chat with Google’s Adam Stewart, and MrBeast’s $1.5 Billion. Did We Mention Oprah?
In this episode: An inside preview of the upcoming Streamy Awards! Save the date Dec. 4th, 2022 in person and streaming online. Facebook / Meta – Lauren chimes in on the list of Facebook’s current and somewhat continuing issues and how the Metaverse maybe shouldn’t be Zuck’s focus. Investors seem to agree. Youtube/Google - Alphabet’s earnings update and although also a loss, very different than what Facebook is going through… but why? The interview with Google and Youtube’s Adam Stewart. Mr. Beast and $1.5 Billion. Is Jimmy Donaldson on his way to being the next… Check out Jellysmack. Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
28/10/22•44m 53s
TikTok Pulse Program is Announced by Muaaz, TikTok Also Hooks Up with Linktree. YouTube Dominates the Podcast Space and What Did Pinterest Just Do?
In this episode: Muaaz reveals on Twitter that the TikTok Pulse Program from 2020 is in full swing. Maybe?Tiktok also chimes in with a link in bio platform hooking up with Linktree. Youtube wants to dominate the podcast space – but don’t they already?Pinterest gets into music. Idea pins. – And Lauren’s all here for it! Upload/Downloads – it involves something bathroom worthy. And Ludwig. Check out Jellysmack.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!)Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
21/10/22•27m 41s
AI Is Coming for All Our Jobs, TikTok Builds in The U.S. And YouTube Changes Names
In this episode: Artificial Intelligence is coming for all our jobs, which includes creative ones too! Example? See Steve Jobs and Joe Rogan meet up in a podcast. “Terrifying” is one word to describe it…TikTok is building product fulfillment centers in the US. What does this mean? YouTube makes a small product change that’s HUGE (Lauren’s favorite!). Uploads/Downloads – includes Twitch’s foam pit disaster and Ghost hotels. Check out Jellysmack’sBlog.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
14/10/22•25m 37s
MrBeast Runs for President, Instagram Tests Multiple Links in Bio, Facebook Shuts It Down and TikTok Makes a Tiny Change That Might Change the Game
In this episode: MrBeast is running for President – Jimmy Donaldson is entering his aspirational media phase…Instagram test multiple links in bio. Will it work?Facebook is shutting down its competitor to Substack. It was called Bulletin.TikTok makes a tiny change to character limits with a big upside. How will Google respond?Uploads/Downloads include Try Guys and Vidcon 2023 .Check out Jellysmack’sBlog.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
07/10/22•29m 19s
The Interview with YouTube’s Creator Liaison Rene Ritchie and Josh is Excited About…Lace. And AI. And Robots. And A Vacuum?
In this episode: Josh shares his excitement about a new video on Lace and its relation to Robots and Artificial Intelligence.The Streamy Awards are December 4th. Clearly, the ONLY award show that matters. FYI! An insightful interview with Rene Ritchie, Youtube’s Creator Liaison is on the podcast spilling information all creators (and execs) want to hear. We learn what the day-to-day is like over at Youtube, what a Liaison actually does and we also get some insight into the algorithm, how shorts can change the game for a creator and so much more! Check out Jellysmack’sBlog.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
30/09/22•35m 33s
MrBeast Adds Another Feastables Product, Youtube Shorts and Revenue Sharing May Change the Game, Kyncl Becomes CEO of Warner Music, LinkedIn Hires Coupe and Tiktok Bans Campaign Fundraising – FB Are You Listening?
In this episode: Josh still can’t believe there are no Walmart stores in Los Angeles. That’s not stopping Jimmy Donaldson aka MrBeast from announcing another product in his Feastable’s brand available at…you guessed it – somewhere near you but not anywhere near Lauren.Revenue Sharing for YouTube Shorts. Ads are a coming! Josh and Lauren go into detail.Robert Kyncl heads Warner Brothers Music – smart move?LinkedIn Hires Courtney Coupe as “Head of Original Programming” and Lauren drops more notes for her favorite platform.TikTok bans campaign fundraising, but how do Josh and Lauren really feel about it? It’s complicated. No, actually it’s not.Check out Jellysmack’s Blog.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
23/09/22•30m 27s
Open Cameras Reveal How Instagram Influencers Take Photos, Vanessa Pappas Talks To Congress, Patreon’s Layoff Drama, and Instagram Tests Another New Feature
In this episode: Artificial Intelligence, Open Cameras, Global Surveillance, Driesdepoorter reveals how influencers take photos and “…that is creepy and upsetting…” says one of our hosts. Social Media giants are in Congress and Lauren has some issues with the answers coming from Vanessa Pappas of TikTok. Patreon lays off 17% of its workforce, but what do we really think about it? Instagram is testing a new feature and it’s all just so confusing! Uploads and Downloads include Night Media and a super cool upload including our good friend Phil Ranta! Check out Jellysmack’s Get In Touch Page.Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
16/09/22•27m 12s
MrBeast’s Burger Has A Grand Opening, Warren James Looks to Make an Impact, Instagram Scales Back, and...Charli D’Amelio
In this episode: Defining the American Dream, Lauren style.A Grand Opening for MrBeast Burger, the American Dream Jimmy Donaldson style.Warren James raises $6M! Also looking to make an impact in the food and beverage arena – our hosts discuss what makes you move merchandise if you’re not Logan Paul or MrBeast. Instagram is scaling back on its shopping feature and the question is, why? Uploads: DWTS and the D’Amelio’s. Yes, Charli and her mom Heidi. Lauren chimes in and Josh shares a favorite thing about all of it. Check out Jellysmack’s blog – click here! Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
09/09/22•29m 18s
Mark Bergen’s Got A New Book, Dispo’s Insta-impressions, Snap Goes Back to Basics, and YouTube’s New Team Have Something in Common
In this episode: Daniel Liss makes fun of Adam Mosseri in a Twitter post explaining how Dispo is not like Instagram. Snap is laying off some of its workforce, so is Evan Spiegel going back to basics? Mark Bergen, Bloomberg Reporter, has a new book out about YouTube and we’ve got the interview!Upload / Downloads – believe it or not, it’s also about…you guessed it… Youtube! Who have they been hiring lately? Mark Bergen's Book is Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination Check out Jellysmack’s - Jelly Fi for Creators! Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
02/09/22•37m 45s
CoryxKenshin Calls Out Youtube’s Racism and Favoritism, TikTok is Crack Cocaine and Josh and Lauren Reveal Their Addictions
In this episode: Youtube’s trending page is highlighted. Why? Racism, favoritism. Josh and Lauren discuss the latest happenings with Youtuber CoryxKenshin. What does TikTok, A Wall Street analyst, and crack cocaine have in common? There’s a link, we promise! And we’re all over it. Tiktok launches new features. Josh says they do this best. Lauren explains it’s just different ways of thinking. Uploads/Download – Lauren’s got a favorite new podcast and Josh shares some science with Curiosity Box. Check out Jellysmack’s Blog! Also, here’s Spring’s Link. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hear from you!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
26/08/22•31m 41s
Lauren is back! Shopify Collabs, Adam Mosseri Announces More on Reels, LinkedIn Upgrades and Whattup with Chamberlain Coffee & Kim Larson?
In this episode: Lauren is back! But Josh is in North Carolina? Find out why.Shopify collabs. Lauren wonders about the pay structure; Josh thinks it’s an easier way (nice to have our hosts back at it again!).Adam Mosseri announces another round of updates on IG Reels. Lauren and James Charles are on the same page. Clearly.Lauren’s favorite social media platform is… Yes, LinkedIn. And they’ve made some upgrades.This week’s uploads include Chamberlain Coffee and Tubefilter’s breaking news on Kim Larson’s new gig at YouTube.Check out Jellysmack’s JellyFi program for creators! Also, here's Spring’s Link to Plushies. We have a YouTube Page! Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hearing from you! And of course, check out Jellysmack and Spr.ng!
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19/08/22•24m 47s
Liz Perle Guest Hosts, TikTok Rises and Facebook Falls with Teens, Creator DAO Invests and Jake Paul Wants to Make Things BETR
In this episode: Liz Perle, Creator Economy Expert and Consultant, steps in for Lauren’s last week of vacation. We learn a lot! Like why Liz thinks the word “creator” is meaningless, generational differences in social media, and why she says, teenagers aren’t addicted to technology, but to each other. (This is all such good stuff!).Josh and Liz discuss the latest Pew Research on teens and social media. Liz wants more detailed information and isn’t surprised, Josh is intrigued! Creator Dao is a thing and Josh and Liz break it down. Jake Paul starts a sports media company, but will it really be BETR? Our hosts have opinions. Uploads and Downloads – Dylan LeMay is into Ice Cream and BeReal is really popular! We have a YouTube Page! Please subscribe and follow us - Click here. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng.
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12/08/22•42m 29s
Orca’s Max Benator Fills In, Netflix Sues Creators Over Bridgerton, Influencer Marketing Spend Numbers Are In, and MrBeast Hits 100M. BTW, Is Live Social Shopping Dead or Thriving?
In this week’s episode: Max Benator, Co-Founder and CEO of Orca steps in for Lauren this week as co-host. Netflix and Shonda Rhimes love that we love Bridgerton but there’s a line. Bear and Barlow are being sued. Want to know where the $5 billion influencer market spending is going in 2022? Josh breaks it down. MrBeast, aka Jimmy Donaldson, hits 100 million.Is Live Social Shopping dead or is it thriving? Max Benator and gives us the inside scoop on what’s really going on. Josh’s upload. Something to do with Ludwig and MrBeast doing something cool…again. We have a YouTube Page! Please subscribe and follow us - Click here. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng!
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05/08/22•45m 48s
TikTok’s Got a PR Problem, Kylie Jenner and Kim Kardashian Hit Hard Against Instagram Changes, and the Earnings Round-Up for Meta and YouTube
In this week’s episode: TikTok’s PR problem / Chris Stokel’s expose. All companies deal with this, but is Tiktok trying to underplay China and its underage users? Lauren and Josh hash it out. Instagram powerhouses Kylie Jenner and Kim Kardashian are not okay with Meta’s need to be more like TikTok, and they shared those feelings with millions of their followers. Adam Mosseri knows it too. Lauren breaks this down!Earnings: Meta drops in revenue and YouTube earnings fall short. So why does Josh still think, “YouTube is a beautiful place.” Perspective people, perspective. Uploads and Downloads – sneak peek, an Oxford study, and music on Facebook. We have a YouTube Page! Please subscribe and follow us! Click here.Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng! We love everything about them both!
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29/07/22•35m 47s
Lauren’s Favorite Creator Joins LinkedIn? FaZe Goes Public, YouTube Has a New Liaison and Jimmy Kimmel and Mark Rober Are A Thing!
In this week’s episode: Can you guess which of Lauren’s favorite creators joined Linkedin? Is it Cameron Dallas?FaZe Clan goes public.Youtube announces a new Creator Liaison and he’s creator Rene Ritchie.Shopify and Instagram live shopping updates.Uploads / Downloads - includes a late night with Mark Rober and Jimmy Kimmel Live. We have a YouTube Page! Please subscribe and follow us (SEE US) there! Click here: Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack and the streamy awards - please be sure to check it out.
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22/07/22•29m 31s
Addison Rae, Bonkers Toys and Walmart? Youtube TV Is On its Way and We Interview Solesavy’s Ali Adab About All Things Sneakers and Web 3
In this week’s episode: Walmart and Addison Rae. Bonkers Toys helps her dreams come true. Side note: is Lauren right about Walmart and Los Angeles County?Youtube TV is doing what they’ve always wanted to do – getting those TV dollars, but why? And yup, Josh, was right…The interview with Ali Adab from Solesavy – sneakers play an integral role in culture. Solesavy taps into the natural evolution of how brands enter the space. They’re also helping creators launch their own brands. Ali also shares what Fetti is doing to help creators add value with Web 3.Uploads/Downloads – Spotify is highlighted.We have a YouTube Page! Please subscribe and follow us (SEE US) there! Click here: Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
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15/07/22•41m 39s
Logan Paul signs with WWE, TikTok pulls back and the Interview with Famous Birthdays, Evan Britton
In this week’s episode: Logan Paul signs with WWE, he’s playing the villain?TikTok is pulling back on E-commerce Plan, it's a devastating blow to TikTokThe Interview with Famous Birthdays’ Evan Britton, learn how it started, how they monetize and Evan's big plans for what’s next (watch out IMDB).Uploads and Download – Ryan Trahan Penny ChallengeCatch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
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08/07/22•46m 21s
Who Won Vidcon, Follower Meaning on TikTok Versus YouTube and The FCC Uses Twitter to Talk with Apple and Google. Why?
In this week’s episode: Who won at Vidcon? Get the summary of what went down. What do 2 Million Followers on TikTok versus YouTube mean? Josh & Lauren discussThe FCC has its eyes on TikTok again. What is it asking of Apple and Google this time?Upload – Tubefilter’s Sam Gutelle, a rare plug from Josh. Jellysmack’s Get In Touch link: https://jellysmack.com/getintouch/ Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
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01/07/22•36m 34s
Facebook’s Zuckerberg Makes an Announcement, We’re at Vidcon, and the Interview with Beth Le Manach from Entertaining with Beth!
In this week’s episode: Facebook’s Mark Zuckerberg makes announcements ahead of Vidcon 2022. We’re finally back at Vidcon IN PERSON! And we’re Emceeing the Main Stage! Fantastic interview with Content Creator Beth Le Manach, from Entertaining with Beth – gives a great behind-the-scenes look on what it takes to create content and build a business! Uploads/Downloads – Ad Rates are trending... in what direction? Vidcon Jellysmack site link:https://blog.jellysmack.com/Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
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24/06/22•44m 15s
A Business Insider Feature, Vidcon 2022, Youtube Shorts are Super-Hot, Facebook Leaks and FTC Crypto Scams
In this week’s episode: Vidcon 2022 is next week and we’ll be there emceeing the Industry Track Stage.Business Insider features Creator Upload in one of its articles.Youtube Shorts making huge strides against TikTok and promotes the “multi-format creator” as a way of invigorating a new content strategy.Alex Heath’s article in The Verge gets single-out in a rare moment for our podcast, find out why Lauren and Josh had to point it out (involves Facebook and a leak). An Upload involving a case study by Facebook, but still featured in the “No Duh Magazine.” Serious Download discussion about the FTC Report on Crypto-scamming. Vidcon Jellysmack site link:https://blog.jellysmack.com/Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
17/06/22•32m 20s
Lauren Apologizes, Big VidCon News, Linktree Rebrands, Famous Birthdays talks Alexa and Instagram Reels Updates… meh, again.
In this week’s episode: Lauren apologizes to Josh (What happened?)Big announcement concerning VidCon 2022 involving Creator UploadLinktree established the industry in this space, now check out what they’re doing and how our hosts feel about it.Famous Birthdays is connecting with Amazon’s Alexa. But why?Instagram Reels updates, including extending 60 seconds to 90 seconds. Upload/Downloads – this week, props again to MrBeast’s Feastables, his chocolate factory film and we get an update on OG Youtuber’s Rhett & Link.Tubefilter invite link at Vidcon - check it out: https://tubefilter.com/speedAs always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
10/06/22•32m 25s
Our Guest Jeremy Lewis from Crypto.com talks all things Web3, Sheryl Sandberg leaves Facebook and TikTok is Rocking the Creative Center, Kind of.
In this week’s episode: Lauren’s in New York. Again. Did she just miss Josh?TikTok’s “Creative Center” has Josh gushing about the front-facing feature interface…A “must listen to” interview with Jeremy Lewis, Senior Director, NFT Acquisition at Crypto.com and co-host of the Podcast Wild ‘Til 9. Gives us the 101 on all things NFT, Cryptocurrency and building communities. When is it a good time to get into the Web3 space? Jeremy’s answer may not be what you expect! Mind. Blown!Sheryl Sandberg leaves Facebook/Meta and, of course, Lauren has some serious thoughts about it…surprisingly, Josh disagrees!As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! Please visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
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03/06/22•44m 45s
Uvalde Mass Shooting and Reddit’s Ability to Help? TikTok launches Subscriptions and Spring’s Annelies Jansen Talks Taking the Pain Out of Commerce for Creators
In this week’s episode: Another Mass Shooting. Can social media move people to act? Hear the positive side, what happened on Reddit.TikTok launches live creator subscriptions – copies Twitch. Lauren chimes in and Josh reveals the surprising reason. We’re Just Chatting y’all.YouTube Shorts rolls out Ads globally. How does this affect Creators?The Interview with Annelies Jansen, COO of Spring – revealing tools that help creators, with a great pitch why Creators should choose Spring over all others!Uploads / Downloads – Made In Network invests in creators and Twitter Rebrands?As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message - We'd love to hear from you! Please visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! Jellysmack is promoting its amazing Creator Program so please be sure to check it out. ~From the Team at Creator Upload
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27/05/22•48m 56s
Creator Clash Update, Discord, Twitch and Responsibility – Buffalo Shooting – and YouTube’s Brandcast
In this week’s episode: Creator Clash, a “sporting” event that helps give creators a mental health break? Lauren has questions. Josh explains how boxing helps with burnout, plus all proceeds go to charity.Do platforms like Discord, Twitch and Facebook have a responsibility when it comes to violence and hate speech? The Buffalo shooting is just the latest. What can they do, and what should they do.YouTube Brandcast 2022 summarized – get the scoop on Lizzo and something about Tom Cruise being a national treasure.As always, this week’s upload – it’s so good (hint: TikTok, YouTube and MrBeast's Chocolate).As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you! One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out! ~From the Team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
20/05/22•33m 14s
Instagram is NFT-ing it, More TikTok Users than YouTube, and We Hang with Paul Leys of 368 in NYC
In this week’s episode: Josh and Lauren are finally face-to-face on Broadway!Instagram is getting into NFT’s – can we trust Adam Mosseri this time though?U.S. users are on track to spending more time on Tiktok than on YouTube. Impressive.And a cool interview with Paul Leys, Co-Founder of 368 in NYC – wait, what is 368? Paul tells us, "...it's a lot of things..." and he shares how they make it all work!There really is a Global Meme Summit. No, really. MemeCon for short.Can you guess what this week’s upload is? Hint: It has something to do with Nebula.As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you! One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out!
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
13/05/22•36m 49s
LinkedIn Gets Serious About Creators – The Interview with Andrei Santalo, FB Pulls Podcasts and TikTok Splits Revenue with Creators
In this week’s episode: LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo, Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn? Hear everything that the platform is doing for Creators, it’s impressive! Facebook doesn’t want your audio. What? Yup, looks like there’s a big change happening when it comes to podcasts/live audio and Meta. Lauren shares the inside scoop, (you know she used to work over there, right?). TikTok is splitting ad revenue and Josh has something to say about all of it, specifically the name TikTok Pulse - something to do with MTV? (Do our listeners know MTV? Note to self: google MTV). Last but not least, this week’s download/upload may surprise you – and maybe not. But it’s kind of a bummer. Either way, glad you stopped by! As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – please subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and we'll always do our best to respond! PS. One of our sponsors, Jellysmack is promoting its amazing Creator Program – be sure to check it out! ~ From the Team at Creator Upload
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06/05/22•44m 52s
What It Takes to Use Twitter Again, Elon Musk? YouTube monetizes Shorts. What Makes A Creator Investible and Jellysmack Buys AMA
In this week's episode: What will it take for you (and Lauren) to use Twitter again? Elon Musk bid. Pros and cons.YouTube’s monetization of Shorts could be a game-changer. What makes a creator investible? Jellysmack makes an amazing acquisition.All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren’s celebrity crush is (and she totally answers!) and we get product updates on Instagram and Instagram Reels. And yes, as always - uploads and downloads from our fab hosts. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and will always do our best to respond! ~ From the Team at Creator Upload
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29/04/22•33m 59s
Host Dishes on Swanky Dinner Party - Clubhouse, Meta Live and Greenroom are Dying and Shopify Acquires Dovetale
We’re celebrating for a pretty cool reason! We’re also summarizing the best moments from the week: Josh goes to a swanky dinner in Manhattan and hangs out with former mogul media types and big-time CEOs and Lauren asks what we all want to know: What? And better yet, who was there? For Clubhouse and all of its copycats, only one seems to be surviving. Is it Spotify’s Greenroom, Meta Live Audio Rooms, or Twitter Spaces? Instagram Reels is out with some new features. Lauren breaks down all three of them. Shopify’s acquired Dovetale. Smart? Vision? Downloads and Uploads includes CNN+ and Rolling Stone Magazine. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~ From the Team at Creator Upload
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22/04/22•35m 11s
Emma Chamberlain is Most Fav, Black Rifle Coffee’s Mat Best Branding, and Instagram Reels Cuts Revenue
On today’s episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan’s influencer marketing eye on all of our top stories! What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand. Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of social media news? Josh and Brendan dig into it. The brilliance behind BRCC and how these creators might have pulled off branding in the best way possible for creators. Instagram Reels creators and revenue cuts. Creative Juice and its interesting take on creator funding. TikTok revs up Stories. Pokemon, WrestleMania, and something to do with Logan Paul. As always, our Uploads and Downloads! Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~From the team at Creator Upload
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08/04/22•34m 32s
MrBeast’s YouTube Record Gets Smashed by Will Smith and Facebook Gets Caught Lying About Tiktok
Did Will Smith’s actions at the Academy Awards change the viewership of MrBeast's long-held YouTube record? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There’s the Washington Post article discussing Facebook’s hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn’t deny it. Pinterest adds to their Creator Fund, but can it compare to YouTube, Facebook, Tiktok, or even Snapchat? Starting small may be the smarter move. As always, we have uploads. Hint: Josh talks Cryptocurrency and Lauren doesn’t drink coffee but will support Awesome Coffee for a great cause. Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you! ~From the team at Creator Upload
Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK
01/04/22•28m 32s
Unity’s Teaser is Shocking, Instagram Gets Deterministic and Shopify is Coming for Your Bio
Game Developers Conference is happening right now and you’d be forgiven if you mistook Unity’s latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point! Lauren and Josh talk about Unity’s latest and whether or not the real time video game developer is too much for Western tastes? And more importantly, will we still be able to choose animal-like or cartoony avatars? Next up is Instagram and its fancy new terminology to explain... we’re not sure what. But it’s “deterministic” and Lauren’s all over it. The intention from IG seems good – wanting to give people options over their feeds, but maybe giving users control over their own feeds would be a better idea? Uhem, yeah! Wait till you hear the grades Josh and Lauren give for this well-intended roll-out. Surprising? Not so much. Shopify has come up with linkpop. A new link in bio that connects you directly to all things Shopify. Brilliant? Our team thinks... well we can’t ruin the fun. Listen to the show. But is Linktree bumming out about all of this...Hmmm? Either way, Tiktok has rolled out Stories, no one is shocked or surprised – if anything, everyone’s a little confused as to why it took so long. Josh shares his worries for the short form video platform and Lauren reminds him, “It’s not about you.” Gotta love it. Don’t miss Josh’s upload – it concerns Web 3 and someone who leaked their pitch deck. Ha! We’re everything you need to know about the Creator Economy! - From the Team at Creator Upload
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25/03/22•26m 25s
White House Reaches Out to TikTok, NCAA Punishes Smack Talk and Instacart Delivers on TikTok
Yes, you read that right – the White House reached out to TikTok Stars to help spread the message about Ukraine. The idea was to help inform creators about the US policy towards Russia. In doing so, the White House acknowledged that people are getting their information from these social media platforms. So, why do Lauren and Josh think this is both terrifying and genius? And what does Saturday Night Live have to do with all of it? I’m curious too! After wrapping your head around that, it looks like we’re really touching on the “madness” part of March Madness, in this episode. The NCAA suspends members of Kent State for talking smack against Akron and Josh and Lauren discuss - Did the punishment fit the crime? Was it actually a crime? Isn’t smack-talking part of the game? Lauren makes a valid point, “Do people really need to do everything online?” Hmmm. Instacart rolls out a recipe ingredient delivery service that would allow creators to link their TikTok videos to shopping lists. Even though it’s currently a limited program, the possibilities are incredible. Both Josh and Lauren are excited about this but they have so many questions. I bet you do too! We’re also breaking down Vimeo’s changing platform and what it means to Patreon and its creators. And of course, Josh and Lauren give you the info on Pinterest’s latest answer to TikTok, perhaps? Don’t miss Josh’s upload and listen for where Lauren says, “Internet. Love it, hate it, it’s complicated.” She’s not wrong! As always, we’re everything you need to know about the Creator Economy! - From the Team at Creator Upload
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18/03/22•27m 57s
Brandon Sanderson’s Successful 26M Kickstarter Campaign, Amazon’s Amp Does What and YouTube Will Pay for Podcasts
Brandon Sanderson is a prolific author who basically bypassed his publisher TOR to self-publish his next set of books through his own company, Dragonsteel using Kickstarter to raise funding to the tune of $26M. Is it possible for anyone else to follow in his footsteps? Are we heading back to the days when creators can fund projects in substantial ways through Kickstarter and Indiegogo? Lauren and Josh talk about it. And, surprisingly, the answer may be exactly what you think.Yes, Amazon launched AMP. They’ll compete with the likes of Clubhouse, Twitter Spaces, Facebook Live, Telegram Voice Chat, etc. But what makes AMP different is its access to a large catalog of music! Want to know how that might work for those with a pre-existing audience? What about that DJ who knows how to curate a great playlist? Lauren discusses how it might all work, and why it could be a game-changer. They both dive a little deeper - imagine the possibilities if AMP is somehow intertwined with a live streaming space like Twitch? Whoa! Should Spotify duplicate this model? It’s all pretty exciting! Also, YouTube wants to pay podcasters to upload the video versions of their shows. They’re offering grants of up to $300K and Josh is Bullish on the idea! But why? We also get Lauren’s uploads which include the D’Amelio family and Josh gives us the scoop on Snoop Dogg and his further venture into Gaming - FaZe. And yeah, did you notice Snoop’s necklace at the Superbowl? Me either. Josh, however, did. And he’s sharing the details. Did we mention, we’re glad you’re here? We are! - From the Team at – www.creatorupload.com
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11/03/22•28m 44s
MrBeast Joins LinkedIn and Yes, Randi Zuckerberg's Crypto Dance
Curious what the natural evolution of a YouTube creator is? Check out this episode where Joshua Cohen and Lauren Schnipper explain how the final stop and aspiration for any successful creator seems to always lead to LinkedIn. Best example that happened this week? MrBeast joins LinkedIn and everyone wonders but why? Well, he wasn’t the first. Jessica Alba with the Honest Company, Ryan Reynolds with MNTN, - it all comes down to LinkedIn being the place where creators reach an entirely new audience and show their business chops. Josh says, "LinkedIn is the final creator frontier." It's a whole other kind of flex and we’re here for it. Josh and Lauren break it down. As always there’s the fun stuff: did you see Randi Zuckerberg's latest? Yup, they saw it too. Crypto Cringe-worthy or NFT fantabulous? You’ll have to listen and find out. At the end of the day, we’re all here talking about it, so maybe it worked? They also chime in on the State of the Union address - what does it mean for actual regulations on social media platforms that some have been begging for? Tiktok jumps in on the long-form 10-minute video - Lauren has real concerns. Hank Green had something to say about it too! And, yes, Josh gives us his upload/download and all we can reveal here is it involves... South By Southwest. Everything you need to know about the Creator Economy! - From the Team at Creator Upload
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04/03/22•22m 31s
A Conversation with Danny Casale, aka Coolman Coffeedan
As always, we’re touching base on everything you need to know about the Creator Economy. In this episode, we’re catching up on what’s new with Facebook & Instagram Reels. Could it be Meta’s new answer to TikTok? Maybe. We dive into how they plan on making it work - here’s a hint: monetization for creators that includes banner ads on videos. Do you know what Upfronts are? The New Fronts? We get the breakdown of where it comes from, how it came to be, and why YouTube is fiercely going after Television advertising dollars. Of course, the big interview with Danny Casale covers it all – the artist talks about why he calls himself an Artist above all else, explains his brilliant journey from kid YouTuber to the work he’s doing today and gives his take on how NFT’s can be lucrative for creators. - From the team at Creator Upload
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25/02/22•1h 3m
Snap adds midrolls to Stories, Spotter raises $200M, Instagram tries to make sheets happen
Snap is adding midroll ads to stories, will this work or be too disruptivesn? Spotter raises $200M from Softbank, but is that actually that much? And can they succeed? Lauren has thoughts. And more!Creator Upload Socials:
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18/02/22•25m 1s
Meta is ABSOLUTELY not threatening to leave Europe, TikTok updates policy across the board and Snap keeps climbing
Meta is on the defensive about threatening to leave the EU, Tiktok updates policy on everything from drugs, to misgendering and a million other things but Lauren is most surprised that they mentioned a "kids version" of Tiktok. Why is no one else freaking out about this? Snap's numbers are going up and Spring is getting into instant NFTs.Creator Upload Socials:
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11/02/22•25m 28s
Facebook earnings vs YT earnings, MrBeast is the new Willy Wonka, Airrack Raises $3 Million, Koji Raises $20 Million
Despite massive revenues, Facebook stock takes a huge dive after earnings call, YT earnings are relatively the same, MrBeast is going into food and doing major giveaways, Airrack got $3M to teach you how to be a Creator and Koji raises $20M to be the future of link-in-biosCreator Upload Socials:
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04/02/22•28m 48s
YouTube < Crypto, Hank Green's Money Me$$age to TikTok, and Jellysmack's $500 million play for the oldies but goodies
YouTube just lost three very big executives who have been with the company several years (a couple of them 15 years!). At least two of them are moving into roles at crypto/Web3 companies. Are we sensing a theme here?!? Also, Hank Green lays out the argument for why YouTube is so good (it pays creators) and why TikTok isn't as good as it can be (it doesn't pay creators enough). Plus, Jellysmack is getting into the we'll-license-your-back-catalog-of-YouTube-videos-for-upfront-cash game with $500 million in tow. Creator Upload Socials:
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28/01/22•30m 13s
YouTube is done with Originals, Instagram is getting into subscriptions and Linkedin is going all in on a
Youtube is shutting down all of their original programming minus ouTube Kids Fund and the Black Voices Fund and Entertainment vet Suzanne Daniels is exiting, Instagram is rolling out subscriptions to ten Creators, Linkedin is in beta on it's Clubhouse competitor and more!Creator Upload Socials:
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21/01/22•21m 53s
80 Orgs think YouTube is spreading lies, Instagram's going MySpace, and we interview Jessy Grossman from Women in Influencer Marketing
Jessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done! Creator Upload Socials:
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14/01/22•39m 23s
Jake Paul is at war, again, Facebook gaming is up, way up, Tiktok is sharing and going to a dentist's office near you and they Hype House is coming to Netflix
Jake Paul is at war with Dana White and the UFC, Facebook gaming views are up by 45% YOY, Tiktok is letting you repost selectivelyCreator Upload Socials:
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07/01/22•28m 34s
Order TikTok for lunch, YouTubers want to be robots, and what's in store for 2022
TikTok is partnering up with the same people behind Beast Burger to bring viral food items to a food delivery service near you. Meanwhile, at least one veteran YouTuber is trying to phase himself off the platform and phase a virtual avatar of himself in. And here's what we learned in 2021 and what's in store for 2022. Creator Upload Socials:
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24/12/21•33m 39s
TikTok wants to protect you from its own algorithm. It's act one of Meta's new verse. Minecraft gets a 10 figure view count, and Twitch's co-founder his red pill in web three.
Tiktok is making changes to it's algo to protect the kids. Why does it seem enough when Instagram does the same thing and it's never enough? Meta is coming in hot with the Metaverse, Minecraft has a TRILLION views on Youtube and Twitch's cofounder can't resist NFTSCreator Upload Socials:
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17/12/21•23m 38s
Instagram goes before congress and adds more safety measures, Facebook makes Profiles the new Page, Casey Neistat is taking you to film school and it's STREAMYS WEEK
Head of Instagram Adam Mosseri testifies before congress but not before he adds safety measures for teens, Facebook is giving profiles a lot of the same features as pages, Casey Neistat is starting film school while talking sh*t about film school and The Streramys are live this weekCreator Upload Socials:
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10/12/21•27m 59s
Larray Tapped To Host Streamy Awards, Jack Dorsey Finally Quits Twitter, TikTok rolls out Creator Next, 100 Thieves Is Now Worth $460 Million
Larray is the MC of the 11th annual Streamy Awards, Jack Dorsey Finally Quits Twitter what does this mean for the product?, TikTok rolls out Creator Next and expands money-making opportunities for creators, 100 Thieves Is Now Worth $460 MillionCreator Upload Socials:
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03/12/21•21m 56s
Fazeclan partners with Draftkings, Pinterest is incubating, Jellysmack makes an acquisition
FaZe Clan Inks Wide-Ranging Sponsorship Pact With Sports Bettor DraftKings, Pinterest Launches ‘TwoTwenty’ Experimental Products Division Amid Push Into Video, Jellysmack acquires KamuaCreator Upload Socials:
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19/11/21•20m 1s
YouTube Doesn't Like the Dislikes, QVC < YouTube, Instagram is getting Subscriptions, $$$ for YouTube Shorts Creators, and Clubhouse Is No Longer Just Live
Youtube is hiding dislike counts, Youtube's shopping lineup is huge #MrBeast #DonutMedia, #GordonRamsay, #PatrickStarrr, #JackieAina, #MannyMUA, Youtube is paying Creators to do shorts, Instagram is gearing up for subscriptions, Clubhouse is letting you record and share later. Creator Upload Socials:
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12/11/21•26m 36s
MrBeast is saving the oceans #teamseas, Meta, meta, meta, Pinterest TV coming to screens everywhere
MrBeast launches #teamseas with Mark Rober and has already raised $12M, Zuck already dropped Oculus from Meta, what's next? Pinterest TV is the best thing we knew we needed and don't have to wait for anymore. Creator Upload Socials:
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05/11/21•21m 34s
Facebook goes Meta, Youtube's got a ton of new creators, Fazeclan is a Billionare and Dhar Mann is the afterschool special we need
New Creators are coming back to Youtube via shorts, Facebook is now META, Dhar Mann makes the afterschool specials that we all need and launches an app that reaches #1Creator Upload Socials:
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29/10/21•22m 56s
YouTube's Small Town's Worth of Creator Managers, Instagram Not On Mobile, _________ née Facebook
10% of YouTube's workforce is dedicated to helping creators navigate YouTube and their careers. That's a LOT! YouTube should be shouting that from the rooftops (or the pages of the Wall Street Journal - which they basically already are). Meanwhile, Kevin Systrom is probably laughing or crying that Instagram is now fully desktoppable. And the heat is turning up for Mark Zuckerberg, so he's getting out a name. Oh. We also made a (rare) mistake. So we corrected that, too. Creator Upload Socials:
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22/10/21•24m 36s
Facebook is gone, Youtube is a small country and Snapchat is still paying Creators
Facebook can't catch a break - first the whistleblower, then the outage, what's next? Youtube is making so much money and Snap is still giving away moneyCreator Upload Socials:
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08/10/21•24m 27s
Facebook Files, Tiktok hits ONE BILLION users, Snap isn't paying as much anymore and #freebritney
The Facebook Files exposé in the WSJ shows they knew they were harming kids, should they make IG for kids? Snapchat isn't paying much anymore and Tiktok has 1 Billion usersCreator Upload Socials:
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01/10/21•28m 15s
Nas Daily on Raising $15 Million For Nas Academy and Creators Starting Companies To Change The World
Nuseir Yassin aka Nas Daily talks to Lauren and Josh about his start up Nas Academy and what it takes to be come a Creator Entrepreneur. Lauren and Josh debate whether or not Youtube stole their Podcast name. Creator Upload Socials:
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24/09/21•39m 51s
Netflix Loves It Some TikTok Stars • You Spent 24 Hours Watching TikTok Last Month • Twitter Wants To Be Your Community Hub • Dave Portnoy Loves To Eat Pizza
Addison Rae's gender-swapping 'She's All That' redux was panned by critics, not liked by users of Rotten Tomatoes, and was watched by, like, a @#$ ton of people. So, Netflix did what Netflix does and booked her to a multi-picture deal because data rules everything around us.
TikTok also overtook everything as the most-watched app per person. That's according to App Annie, which says the average US consumer stared at TikTok for 24 hours in the last 30 days. YouTube clocked in at 22 hours and change. It's all about the opportunity costs.
Meanwhile, Twitter still wants to be more like Facebook and Reddit. Dave Portnoy is starting his own pizza brand. And Instagram sheds some light on how influencers get Verified. (It's not from bribing Instagram employers....anymore...allegedly...)Creator Upload Socials:
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10/09/21•23m 31s
TikTok's going shopping, Vine Founder Has Some Loot, Twitter's subscription are SUPER, Amazon reinvents Audio (Spoiler Alert: It's Radio)
Vine's co-founder spawned virality by confining everyone to a six-second block of video. Now he's doing kinda the same thing in crypto. Meanwhile, TikTok wants you to shop a LOT on TikTok, Twitter wants you to pay creators for exclusive content, Facebook wants you to play Fantasy Sports (but not with $$$), and Amazon is reinventing audio (Spoiler Alert: It's radio.). Creator Upload Socials:
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03/09/21•24m 1s
Creator communities going all in on crypto, but for real this time, UTA has money and crypto for its clients, Tiktok testing ten minute video, say goodbye to IG swiping and get paid on Linktree.
Crypto hasn't gone anywhere, UTA is partnering with the Creator commerce company, Pietra, to create brands with its clients, Tiktok is adding minutes to video which means ads are coming, IG is getting rid of the swipe! What does this mean for the Link-in-bio industry which is hot hot hot and Vidcon is cancelled. Creator Upload Socials:
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27/08/21•29m 36s
Buying Crypto Punks At A Party • Why Investing In Creators Makes Sense • OnlyFans Wants To Be Safe For Work • New Hustles of Newsletters • YouTube Figures Out Another Way To Get Your Attention
Josh bought a Crypto Punk. Well, he kinda bought a Crypto Punk. And it was at a party. Well, it was kinda at a party. Let him tell you the story and also how one man is shattering the old-school, tech-journalism, pay-for-play paradigm along the way.
Meanwhile, OnlyFans really wants to go mainstream, investing in creators isn't that difficult to wrap your head around, and YouTube is figuring out more ways to better answer your questions, which lead to more of your attention. Creator Upload Socials:
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20/08/21•25m 38s
YouTube, TikTok, and Facebook Are Unbeatable, But Now We Have Social NFTs • Unboxing YouTube Kids' Channels May Have A Rude Awakening • Instagram Gets Safer, But Why Does This Always Take So Long?
Fred Wilson is a prominent Venture Capitalist who Lauren may or may not know. Regardless, he this week wrote a very compelling blog post about the promise of crypto and the when, how, and why of crypto gathering mainstream adoption and how incumbent kings of the internet looks like they'll last forever, but then something like social NFTs come around and now they look like Ozymandias. It's a party. New nerd millionaires of the world are invited, but they want you to come along, too.
Meanwhile. after nearly a decade post-Facebook-acquisition, Instagram is kinda cleaning up its platform. YouTube is cleaning up, too, forcing children's programming to be less commercial or face banishment from the de-facto babysitter of today that is YouTube Kids. Also, Under Armour just signed Nick Mercs, who is not a professional athlete, but is a professional gamer. There's some crazy stats to back up why that's a good move, too. Creator Upload Socials:
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13/08/21•26m 45s
OnlyFans Metrics Are Becoming A Thing, TikToks Are Going To Disappear, YouTube Shorts Will Start Giving Creators Cash
Corinna Kopf is a 25-year-old YouTuber and member of David Dobrik's Vlog Squad. She's also made over $4 million on OnlyFans in less than two months. But what's potentially equally, if not more interesting, is that there's a site called FanMetrics that's aggregating OnlyFans stats. Could be legit-ish. Could be shady. But it's getting about 2 million visits a month.
Meanwhile, TikTok wants to be Snapchat and/or Instagram. But why? And YouTube is giving thousands of creators a month between $100 and $10,000, which is a lot of money in aggregate, but doesn't really sound like a lot the way they said it.
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06/08/21•23m 47s
YouTube, TikTok, and Amazon are Finally Doing Shopping LIVE (or will be ASAP) • Fashion x Gaming x $2,500 Vegan Backpacks = The Future • YouTube Daddys Rhett & Link Invest put $5 Million towards Creators
YouTube, TikTok, and Amazon are all in different stages of their live ecommerce journeys, but one thing's for sure. If Asia is any indicator, this sector is going to be BIG. And it's going to be here sooner than you think.
Meanwhile the future of gaming and LVMH (Louis Vuitton, et al) + Kering (Gucci, et al) + fashion houses at large are all intertwined. Both sectors like to contemplate the future and push the limits of what's possible in popular culture. It's a natural fit.
Rhett & Link are also using their Daddys of YouTube status - and incredibly successful careers and business building acumen - to invest $5 million in creators. And TikTok may soon crown a new king in Khaby Lame.
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23/07/21•31m 47s
$1 Billion Dollars Is Kinda Cool, Facebook, But Several Billion Dollars Is Cooler • The Netflix to YouTube Funnel • Two Video Creators Raise A Collective $21 Million For Their Own Startups
Mark Zuckerberg announced that Facebook will be putting $1 billion towards creators through 2022. It's a lot of $$$, but it's also not really a lot of $$$ when you compare it to how much YouTube is paying out creators every year.
Plus, Netflix is using YouTube as a farm league for kids content. And Nas Daily and The Bucket List Family raise $11 million and $10 million a piece to pursue their own venture-backed startup ideas.
Also, Josh is still bullish on YouTube Shorts. Creator Upload Socials:
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16/07/21•29m 56s
Tiktok wants to get you a job, Karat raised more money to give Creators credit cards and Fidji Simo leaves Facebook
Is Tiktok becoming Linkedin? Or Cameo or both? Karat raised a bunch of money to give more cook Credit cards to Creators, Fidji Simo OG FB exec is leaving!! Creator Upload Socials:
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09/07/21•25m 6s
Social Media is About to Get a Massive Influx of College Athletes, Instagram is No Longer a Photo-Sharing App, Facebook Says Apple is Bad for Creators, and YouTube Gets a Concert Venue
The NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online.
Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solely a photo-sharing app. It's gotta innovate to keep up with massive competition (aka TikTok), which is also good for Facebook because it needs some competition to fend of the Feds.
Head of Facebook App Fidji Simo took some shots at Apple, saying it's 30% take on the App store is crippling to creators. It's the latest public pop shot in an ongoing rivalry that's been years in the making.
Also, YouTube put its name on a concert venue and Josh was quoted in the New York Times and told no one about it. Creator Upload Socials:
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02/07/21•29m 44s
YouTube Shorts Channels Are Most Viewed In The World, Head of Instagram Demystifies the Algorithm (LIVE!), Zuck Gets 'Real' On Facebook, Twitter Is 97% Pro-Creator, & Let's Order Food But Socially
You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts.
Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal."
Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more! Creator Upload Socials:
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25/06/21•29m 50s
The $60 Million 'Call Her Daddy' Deal is Going to Change Creator Contracts Forever, Space Yacht Navigates Musical Talent Discovery on Twitch, and TikTok Takes Over VidCon
Alexandra Cooper got 100% control of 'Call Her Daddy's IP after a split with co-host Sofia Franklyn during a contract renewal with Dave Portnoy and Barstool Sports. But now Cooper took her show to Spotify in a reported $100 million deal. Josh thinks it's going to fundamentally change the the way platforms do their contracts with creators. Lauren agrees. Obviously.
Plus, TikTok - not YouTube - is going to the title sponsor of VidCon this year. Is it a big deal? YES!!! 100% But also no, not really. But maybe?
And an AMAZING interview with Rami Perlman - aka LondonBridgeMusic aka co-founder of Space yacht - about the future of music discovery on Twitch, NFTs, and how indie artists work and play in today's hyper-connected media ecosystem. Creator Upload Socials:
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18/06/21•40m 35s
Zuck And Instagram Go All In On Creators, Floyd Mayweather And Logan Paul's Multi-Million Dollar Sponsor Bonanza, Dispo Funding, and Apple's 30% Creator Problem
Mark Zuckerberg is ALL about creators now, kicking of Instagram's first-ever Creator Week. Meanwhile, Instagram head Adam Mosseri reveals some intricacies of Instagram's algorithm. Logan Paul and Floyd Mayweather made $$$ on their exhibition boxing match, but mostly from sponsors buying up nearly all available real estate. And Apple's got 99 problems, of which creators make up about 30%. Creator Upload Socials:
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11/06/21•27m 59s
The Creator Age Is Officially Upon Us, People LOVE Buying Products On TikTok, YouTube's $4 Billion Payout, Buying YouTube Royalties For $500K, and New YouTube Alcohol Tycoons
An app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons. Creator Upload Socials:
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04/06/21•32m 48s
TikTok's Super Viral Scenes, Snapchat's $130 Million To Creators and $500 Million Augmented Reality Plays, Instagram and FB Get Rid Of Likes And Add Drops, and $750K For A Viral Video
TikTok is ushering in a new wave of experiential virality not seen since the Cronut. Meanwhile, Snapchat is charting its own $500 million augmented reality path away from other video platforms. Instagram and Facebook are letting you hide likes and may never develop that app for pre-teens. And an original YouTube viral video just sold for over $750K. Creator Upload Socials:
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28/05/21•29m 33s
TikTok Is LinkedIn For Gen Z, YouTube's $100 Million Shorts Fund Gets People Talking, Will Creators Pay For TikTok Promo?, and Jellysmack Is A Unicorn
TikTok is going to help its creators get corporate jobs. YouTube is leveling up its Shorts game - to the tune of $100 million - to get itself into short-form conversations. TikTok is also playing around with having people pay for promo, but will it ruin the community vibe? And Jellysmack is now in bed with Softbank. Creator Upload Socials:
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14/05/21•28m 33s
YouTube Is Taking Over TV (But Seriously. It Is.), Snapchat Gets A Creator Marketplace To Complement Its Impressive Gen Z Demos and 'Intimate' Vertical Videos, and Will Smith Is Platform Agnostic
YouTube is beating its television viewership numbers into the heads of any advertisers within earshot. And they should too, because a LOT of people are watching YouTube on TV. Meanwhile, Snapchat gets a LOT of Gen Zers to tune into its original programming. It's also launching a Creator Marketplace (a la TikTok and Instagram - obviously) to match brands up with creators and lenses. Will Smith is also doing deals with seemingly ALL the platforms. Creator Upload Socials:
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07/05/21•27m 28s
Instagram Is All In On Creator Monetization (Finally!), Spotify's $0 Creator Fees, Google And Facebook Earnings Crush, and A Vlog Squad-er Tops Patreon
Mark Zuckerberg talks with Head of Instagram Adam Mosseri about creator monetization on Instagram as Lauren Schnipper bangs her head against a wall screaming, "It's about time!" Meanwhile, Jeff Wittek of David Dobrik's Vlog Squad becomes one of the top Patreon creators in just 10 short days. Google's earnings crush as shorts pick up steam and everyone is using Facebook's marketplace. Creator Upload Socials:
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30/04/21•36m 26s
Zuck Talks Facebook’s Clubhouse Killer On Discord’s Clubhouse Killer, The News Feed Is Getting Optimized, Is YouTube’s Dislike A Good Thing For Creators?, and Jake Paul’s Boxing Payday
Mark Zuckerberg goes on Casey Newton's Discord server for a live audio talk about how Facebook is also launching live audio talk functionality. Meanwhile, Facebook is also trying to make the News Feed not terrible and make you not hate other members of your family. We also consider whether or not the dislike button on YouTube is actually something to really like. And Jake Paul had another big boxing payday. Creator Upload Socials:
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23/04/21•30m 12s
Linkedin Creators, Community raises $40M to text you, get ready to buy stuff on Snap and Rich Greenfield of Lightshed subs and tells us about his $80 Million fund
Linkedin is building features for Creators, What is community going to do with $90M, Snap is perfectly suited for ecommerce and Rich Greenfield from Lightshed rants on all things!Creator Upload Socials:
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16/04/21•41m 50s
Will BitClout Be Big For Creators?, Spotify’s Lauren Jarvis Breaks Down Audio, Patreon Gets a $4 Billion Glow Up, and Clubhouse Is Giving Creators Tips
Patreon's $4 Billion valuation, Clubhouse tipping Creators, Spotify podcast secrets, MrBeast goes to Facebook and Snap.
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09/04/21•45m 28s
David Dobrik and Dispo, MrBeast Is Investing Millions in Creators, and VidCon is Coming Back At You Live
David Dobrik canceled, Does Dispo have a future, MrBeast supports Creators, Vidcon is BACKCreator Upload Socials:
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26/03/21•31m 8s
YouTube Shorts Is Coming For TikTok, Clubhouse Cozies Up To Creators, Facebook Wants To Pay You For Short-Form, and Instagram Wants Parents To Feel OK
Josh is obsessed with Youtube Shorts, Clubhouse supports Creators, Facebook is paying, Instagram is protecting teens. Creator Upload Socials:
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19/03/21•35m 34s
Everyone Wants To Monetize Creators, Roblox Goes Public, Facebook Gaming Wants Community, and Yes–There are People Who Only Watch YouTube On TVs
Roblox goes public, Facebook Gaming sets the rules to win, Monetizing Creators, Magiclinks is the Creator businesses you should know about. Creator Upload Socials:
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12/03/21•32m 18s
Audio Influencers are now a thing on Clubhouse, Logan Paul’s Business Savvy, Musicians are going to start Loving Facebook, and acquiring IG Meme Accounts
Clubhouse is here to stay, Logan Paul is making millions with NFTs and Pokeman, Billboard is finally giving FB some credit and what does Instagram like? Creator Upload Socials:
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05/03/21•29m 57s
Creator Upload is here! Spotify and Twitter Subscriptions Are Going To Make Creators Some $$$, The Story of NTWRK with Aaron Levant, and Logan Paul Mints $5 Million with NFTS
Creator Upload, Spotify & Twitter try ssubs, NTWRK is changing Creator Commerce, Logan Paul keeps making money. NFTS, Dobrik DispoCreator Upload Socials:
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26/02/21•45m 2s
TikTok’s Business is roaring in 2021, YouTube’s TikTok clone #Shorts is about to be HUGE, and will David Dobrik’s Dispo take down Instagram?
Tiktok is huge, YT Tiktok copycat makes it's way to 'merica, Dobrik's Dispo vs. Instagram, and We are the Creator Business you should know about. Creator Upload Socials:
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19/02/21•37m 7s
David Dobrik’s Going To Be Bigger Than Late Night TV, Instagram Doesn’t Want Your TikToks, But Zuck Wants His Own Clubhouse
Instagram will downgrade Tiktok reposts, Is Reels going to last? David Dobrik bought a $9.5M house, Facebook is coming for ClubhouseCreator Upload Socials:
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12/02/21•36m 34s
Instagram feeds lead to TikTok, YouTube’s paid out $30 billion to creators, Google Stadia gets out of games, and how to pronounce Jared Leto.
Instagram is saving your deleted content, Youtube is paying, Stadia gets out of games, Mo.na is a Creator business you should know about. Creator Upload Socials:
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05/02/21•28m 48s
How Redditors Betting on Gamestop is like early Online Video, An Interview With Spring (neé Teespring) CEO Chris Lamontagne, and YouTube’s CEO Touts How Much She Pays Creators
Reddit vs. Wall Street, Gamestop, Teespring becomes Spri.ng, Youtube reveals big numbers. Creator Upload Socials:
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29/01/21•46m 42s
Get $1 Million A Day From Snapchat, Will Instagram Consolidate?, Apple Is Going To Make Money From Podcast Subscriptions, And Post-Peak Creators Leaving YouTube
Fake news is down on socials, snapchat pays, instagram has too much going on, apple is going to finally place a bet on podcasts, maybe?
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22/01/21•39m 59s
Trump is gone from the internet, YouTube and TikTok put money into Black Voices, Roku gets Quibi for a steal, and YouTube legend PewDiePie gets on Facebook, and Creator Businesses you should know about - Superbam
Trump was banned or restricted on REDDIT, TWITCH, SHOPIFY, TWITTER, GOOGLE, YOUTUBE, FACEBOOK, INSTAGRAM, SNAPCHAT, TIKTOK, APPLE, DISCORD, PINTEREST, AMAZON AWS, STRIPE, OKTA, TWILIO. Tiktok and YT are giving money to Black Creators, Superbam is the Creaor business of the week, and Pewdiepie is going ot make his FB debut.
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15/01/21•33m 13s
YouTube Taps Charli D’Amelio For New Years Eve, David Dobrik’s $100K Puzzle, Liza Koshy Teams With Will Smith, and Josh Gets Emotional about the Streamys
Is Charli D'Amelio a TikToker or Youtuber? Dobrik can't quit, Liza Koshy and Will Smith, The Streamy AwardsCreator Upload Socials:
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18/12/20•30m 14s
Kevin from the office is made $1M on Cameo, Kevin Systrom back at Instagram in a Post-Monopoly Facebook?, FaZe gets a pipeline to talent, and Logan Paul is going to make a ton of dough boxing by talking trash
Is Facebook a Monopoly? Will Kevin Systrom come back to Instagram, Celeb make millions on Cameo, Logan Paul wants to fight Maywheather, Ryan and Roblox. Creator Upload Socials:
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11/12/20•33m 19s
TikTok extends video length, Facebook Gaming Hangs Twitch, Jake Paul v. the world
TikTok test extending video length, Facebook Gaming rolls out Hanging, Jake Paul wants to box Conor McGregor and thinks COVID is a hoax. Creator Upload Socials:
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04/12/20•26m 41s
Charli D'Amelio 100M on Tiktok, Snap gives away $, Baratunde Thurston
Charlie D'Amelio, Tiktok, 100M, Snap, Money, Creators, Baratunde ThursonCreator Upload Socials:
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27/11/20•48m 57s
YouTube’s Getting More $$ (But Not Paying Creators), Instagram Shopping And Reels Is Front And Center, Twitter Copies Instagram (Which Copied Snapchat - Or Was It TikTok?), and Facebook Gets More Claims
Youtube is not paying [some] Creators, Instagram Shopping, Instagram Reels, Twitter copies Instagram who copied Snap or was it Tiktok, Facebook and stealing videoCreator Upload Socials:
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20/11/20•33m 47s
Popularity Contests on Snapchat, YouTube Won't Take Down Election Misinfo, Make A LOT of Money on Facebook, and Don't Call Ninja A YouTuber
Youtube won't pull fake news, Ninja hates Youtubers, Snaps wants you show how famous you are, Make money on Facebook. Creator Upload Socials:
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13/11/20•28m 29s
TikTok and Shopify Team Up For Big Business, A YouTube Network Goes Public?, Lawyer Matt Bilinsky Talks About The Influencer Biz and how he helped Dobrik raise $4 Million, and Kindred Wants To Empower Creators To Talk About Tough Topics
Lauren and Joshua discuss Tiktok and Shopify's new partnership, Broadband TV going public in Canada, guest Matt Bilinksy discusses Creators building businesses and helping Dobrik raise $4 Million, Kindred helping Creators discuss mental health and how Stephanie Horbaczewski raised more money. Creator Upload Socials:
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30/10/20•46m 1s
Quibi Is Gone And Here’s All The Reasons Why, Is AOC Gaming On Twitch The Future Of Politics?, and Stir Raises $4+ Million To Run Creators’ Businesses
Lauren and Joshua discuss the fall of Quibi, start up Stir raising $4 Million to help Creators run their businesses, AOC dominating Twitch, Snap's record earnings and more Creator Upload Socials:
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23/10/20•30m 52s
YouTube Wants To Be A Shopping Hub, YouTube Vet Ben Relles Talks About #GoodToVote And Dobrik Registering 125K, UTA’s Digital Co-Head Greg Goodfried Joins D’Amelio Family
Lauren and Joshua discuss Youtube's new push in ecommerce, FB's new A/B testing for Creators, Youtube's Ben Relles joins us to talk #goodtovote and Greg Goodfried's exit from UTA to join the D'Amelio universeCreator Upload Socials:
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16/10/20•39m 53s
Venture Capitalists Discover David Dobrik, Influencers Discover Seed Investments and Ghost Kitchens, and Brands Figure Out Influencer Marketing Actually Works!
Lauren and Joshua discuss David Dobrik's $4 Million raise for Dispo, his potential pizza line, Bryce Hall and the Sway LA's investment in 401Ks, Kids Diana toys heading to Walmart and how the internet is having its best week ever. Creator Upload Socials:
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09/10/20•31m 14s
David Dobrik and Snap Are Getting Out The Youth Vote (And Smelling Good, Too), OnlyTweets Launches Subscription Twitter Feeds, Discord Is Popping, And 21 Year-Old TikTok Millionaire Bryce Hall Gets Some Financial Advice
Lauren and Joshua discuss David Dobrik getting 80K people to register to vote by doing a Tesla giveaway, OnlyTweets which finally gives Creators the power to monetize their Twitter, Discord's massive growth, Bryce Hall's new podcast and moreCreator Upload Socials:
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02/10/20•31m 16s
It Took YouTube, Facebook, And Twitter 15 Months To Agree To Not Have Harmful Content?, Lauren Reminisces About Disney + Kevin Systrom + Influencers, YouTubers Are Trading Vids To Get Out The Vote
Lauren and Joshua discuss the Tiktok (non) sale, the new alliance between Twitter, Facebook and Youtube to combat harmful content, Youtube using AI to age-gate content, Youtube Creators gamifying registering to vote. Creator Upload Socials:
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25/09/20•34m 29s
YouTube’s TikTok Competitor Is Here (But They’ve Always Been About Shorts?), Facebook Gaming Gets Good Music–Will Creators Follow?, TikTok Still Up For Sale While Charli D’Amelio Joins Triller, and Logan Paul Sells $30 Million Of Merch
Lauren and Joshua discuss Youtube's new Tiktok competitor "Shorts", Facebook Gaming's new music deal, Charli D'Amelio joining Triller, Oracle's new partnership with Tiktok and Logan Paul raking in $30 million in merch sales. Creator Upload Socials:
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18/09/20•29m 45s
Is TikTok’s algorithm REALLY that good?, Snapchat gets more public and permanent as it preps to take on TikTok, Facebook Watch has over 1.2 billion viewers?, and Facebook Gaming ups its game
Lauren and Joshua discuss the Chinese government's new export controls over algorithms and what that might to do a potential Tiktok sale, Snapchat's new public profiles, Facebook Watch's 1.2 billion viewers, Teespring's new marketing hire and more. Creator Upload Socials:
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11/09/20•32m 7s
What’s next for Patreon and it’s $1.2 billion valuation?, our first Guest tells us WTF is up with Facebook Gaming, Superbam claims 10 billion views for creators, and Dunkin’ runs on Charli D’Amelio
Lauren and Joshua discuss Patreon's raise and $1.2M valuation, Superbam claiming 10 Billion views for Creators, Teespring's partnership with Tiktok, Charli D'Amelio's deal with Dunkin' and our first guest Phil Ranta tells us what's up with Facebook gamingCreator Upload Socials:
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04/09/20•41m 48s
TikTok CEO is out but why?, YouTube's moderation is taking down way more videos, Gen Z loves Famous Birthdays, and is Charli D'Amelio taking over the world?
Lauren and Joshua discuss Kevin Mayer's departure from Tiktok, Tiktok suing the Trump administration, Youtube's massive video takedown due to COVID policies and more.Creator Upload Socials:
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28/08/20•26m 22s
Snapchat Is Making Unprecedented Moves To Be A Major Player, David Dobrik’s Disposable Empire, and Instagram’s New Neverending Feed Hungers For All Your Time
Lauren and Joshua discuss Snapchat "Systrom'ing" Tiktok, Instagram's new way to take up more of your time, David Dobrik's new social media platform and more. Creator Upload Socials:
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21/08/20•30m 8s
TikTok’s Giving $$$ To David Dobrik, But Should It?, Facebook’s $25 MIllion For Black Creators Seems Small, And YouTube Is Great But It Just Reinstated Monetization For Someone It Demonitized For Harassment
Lauren and Joshua discuss Tiktok's first batch of Creators that it's giving money to, Tiktok's highest earners, Facebook's program for Black Creators, and remonetizing Creators after they've been kicked out of the Youtube Partner ProgramCreator Upload Socials:
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14/08/20•36m 28s
TikTok vs. Reels. It's on! Can Facebook Take Away YouTube’s Music Video Supremacy? And Who’s Going To Watch A Hype House Reality Series? (That Last One Was Easy: We Will)
Lauren and Joshua discuss Tiktok's possible US ban and/or acquisition by Microsoft, the launch of Reels on Instagram, Triller, Clash and other Tiktok competators, FB's new move with music videos, the Hype House and Jake Paul and guns. Is he finally done?Creator Upload Socials:
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07/08/20•32m 32s
TikTok Is Paying Its Creators $200 Million!!!, Is Quibi actually good?!?, and Spotify’s Obvious Video Plans Begin To Coalesce
Lauren and Joshua discuss the fact that Quibi might actually be really great, Tiktok paying $200 million to Creators, Spotify's commitment to podcast video, Liza Koshy's new movie and more. Creator Upload Socials:
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24/07/20•35m 11s
Creators get new $$$ metric from YouTube, Spotify’s charting podcast hits in a challenge to Apple, and Quibi’s subscriber purge
Lauren and Joshua discuss Youtube's new transparency about how they pay Creators, Spotify's new podcast charts, Quibi's lack of conversion into paying customers, how to download your Tiktok videos and moreCreator Upload Socials:
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17/07/20•32m 1s
TikTok Open For Self-Serve Business, But TikTok Banned in India, And A LOT More 8-Minute YouTube Videos Coming To A Screen Near You
The 20th episode! Lauren and Joshua discuss Hamilton's impact on Disney +, Tiktok's ban in India, their new self-service ad product, Youtube allowing midroll for 8-minute video and Joey Graceffa's still got it! Creator Upload Socials:
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10/07/20•31m 38s
YouTube’s Sends Advertisers Pizzas, Barstool Touts Numbers, And Microsoft Shuts Down Mixer, But Can Facebook Gaming Still Be A Thing?
Lauren and Joshua discuss the New Fronts, Mixer shutting down, Vidcon Now's first tentpole, sexual assault allegations in the gaming community and Cobra Kai finally finding its home on Netflix. Creator Upload Socials:
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26/06/20•32m 35s
VidCon is happening Now, Don’t sleep on Snapchat, and is Facebook trying to corner the market on lifestyle gamers?
Lauren and Joshua discuss Vidcon 2020, Facebook's new gaming monetization options, Instagram's checking itself for unconscious bias, Snapchat's partner summit, Airbnb collabing with Tiktok, and more. Creator Upload Socials:
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19/06/20•35m 6s
What are all the platforms doing for #BlackLivesMatter?
Lauren and Joshua discuss how all of the major platforms have reacted to the Black Lives Matter movement. Creator Upload Socials:
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12/06/20•30m 40s
Instagram Will Really Start Paying Creators Soon! But Is It Too Late?, You Can Shop From Target There, Too, And Why Can’t More Bands Be Like Sephora?
Lauren and Joshua discuss Instagram's new monetization features, Facebook's latest TikTok inspired app, Sephora's newest influencer class and Wengie's FuturconCreator Upload Socials:
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29/05/20•31m 13s
Spotify’s $100 Million Joe Rogan Deal Is About Video, Call Her Daddy Reveals Uncharted Creator/Platform Dynamics, and Will TikTok Be The Next Disney?
Lauren and Joshua discuss Joe Rogan's unprecedented $100 million deal with Spotify, Call her Daddy Podcast Controversy and the larger implications for talent, Tiktok's new CEO and the end, for now, of Some Good News.Creator Upload Socials:
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22/05/20•31m 34s
Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Celebrities Need Better Audio
Lauren and Joshua discuss Famebit shuttering self serve, Katzenberg's excuses for Quibi's disappointing launch, Twitter letting everyone work a home forever, NBC picking up A Little Late with Lilly Singh and moreCreator Upload Socials:
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15/05/20•30m 55s
Youtube makes amends with Pewdiepie, Quibi makes friends with Youtube and Tiktok goes Hollywood
Lauren and Joshua discuss Pewidepie's new streaming deal with Youtube, Spotify trying native video podcasts, Quibi putting full episodes on Youtube and Tiktok goes HollywoodCreator Upload Socials:
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08/05/20•30m 31s
Patreon's layoffs, Quibi Fans Get A Quick Bite of Cease And Desist, Youtubes major first quarter and Platform updates for social good
Lauren and Joshua discuss Patreon's layoffs, Quibi's cease and desist to a fan podcast, YouTube's huge first quarter, Tiktoks 2 Billion and more platform updates in the time of COVID. Creator Upload Socials:
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01/05/20•27m 39s
YouTube’s Rock, Paper, Scissors Original Is Its Best Idea Yet, Creators Share Previous Financial Secrets, and FaZe Gets In Bed With Celebs Bigtime
Lauren and Joshua discuss YouTube Slate Of COVID-19 Specials, YouTube Creators Disclosing Their Declining AdSense Rates, FaZe Clan Raising $40 Million In Series A From Slew Of Top Rappers, Athletes, Music Execs, Facebook Debuts Dedicated—And Ad-Free—Gaming App, Netflix's 15M new users and answer a listener question. Creator Upload Socials:
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24/04/20•33m 56s
Instagram, Desktop. Desktop, Instagram.
Lauren and Joshua discuss Instagram's massive week of announcements - Live is on Desktop, Direct is on Desktop, New features for small businesses and the new tell all book about Instagram, Tiktok Pledging $250 Million For Coronavirus Relief, $125 Million In Ad Credits For Small Businesses and more Uploads.
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17/04/20•32m 18s
Quibi’s here, Facebook gaming had a big week, The Hype house doesn’t know how to quit and more feel good uploads
Lauren and Joshua discuss Quibi's less than stellar launch numbers, Facebook Gaming launching Tournaments, The Hype Houses ongoing drama, Some Good News from John Krasinksi making us all feel great, Buzzfeed's virtual Sedar, Cocomelon as the reigning queen of Youtube and some shoutouts to industry movers and shakers Creator Upload Socials:
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10/04/20•32m 16s
Is YouTube Going To Systrom TikTok? Patreon gains 30K Creators and is this the end of events as we know it?
Lauren and Joshua discuss Patreon gaining 30K new Creators due to Covid, O'Reilly media shuttering its live events division, YouTube Plans to take on TikTok and all of the positive content. Creator Upload Socials:
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03/04/20•27m 25s
Mark Rober teaches you physics in Quarantine, The 6-Year Old YouTube Star With 3.8 Billion Monthly Views, And John Mayer Imagines
Lauren and Joshua discuss Vidcon canceling due to Coronavirus, Mark Rober living his dream of being a physics teacher, Nastya Radzinskaya the 6-year-old Youtube phenom, Instagram making it easier to go live with friends, and Gal Gadot's Imagine mistep. Creator Upload Socials:
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27/03/20•29m 38s
Staying Sane With More Media Consumption And AI
Lauren and Joshua talk about World Health Organization Launching a Daily Livestreamed Concert Series, Coronavirus Shutdowns Could Increase Viewers’ Content Consumption, how coronavirus is forcing tech giants to make a risky bet on AI and how Youtuber Cassey Ho aka Blogilaties and water can keep you sane. Creator Upload Socials:
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20/03/20•29m 57s
Coronavirus is affecting the Creator ecosystem, Vidcon Abu Dhabi and SXSW are postponed, Youtube demonetizing videos that discuss Coronavirus, controversy around the Hype House.
Lauren and Joshua talk about how Coronavirus is affecting the Creator ecosystem. From the postponement of Vidcon Abu Dhabi and SXSW to Youtube demonetizing videos that discuss Coronavirus. They also discuss the new controversy around the Hype House. Creator Upload Socials:
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13/03/20•27m 35s
Getting Systromed
Lauren and Joshua discuss YouTube letting Creators sell their own ads, Vine successor ‘Byte’ launching pooled monetization program, Meghan Reinks getting hacked and the pros and cons of working with micro-influencers vs. large individual Creators. Creator Upload Socials:
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06/03/20•33m 21s
The Daniel Day-Lewis of Podcasting
Lauren and Joshua talk about Patreon giving Creators cash advances, Youtube's new Creator liaison, Toy Fair, how Creators will be evolving and T-Series' new milestone. Creator Upload Socials:
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28/02/20•27m 41s
The Money Episode
Lauren and Joshua talk about Jake Paul's new venture, YouTube's $3 Billion payout to the music industry, Kids Creators diversifying into Toys, and how Creators make money.Creator Upload Socials:
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21/02/20•28m 28s
Creator vs. Influencer
Lauren and Joshua introduce Planet Upload and realized they are doing this to make sure moms know what Creators are. They talk about IGTV monetization, Coco Melon getting into merch, Michael Bloomberg and his memes, the biggest story out of 2019 and what the difference is between a Creator and an Influencer.
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14/02/20•23m 31s