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The Fashion Brand Clinic Podcast

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last.

Hosted by me, Elizabeth Stiles, this show takes you behind the scenes of real fashion businesses through honest conversations with founders, industry experts and practical solo episodes.

From pricing and product strategy to marketing operations and scaling challenges each episode is designed to help you make smarter decisions and grow with confidence.

Follow me on Instagram &amp; TikTok @elizabethstilesuk

elizabeth stiles

Your personality is the one thing no competitor can copy. So why is everyone still copying each other?   Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram — in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed.   So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening.   This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time.   What Sophie covers:     The three places your brand's personality actually lives — founder-led content, employee-generated content (EGC), and personal branding — and how to pick the one that suits you   Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring   Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80/20 split Sophie uses instead   How SULT built a waitlist of buyers before there was a website, a product, or a single sample   The £100 giveaway stunt that put half a million people onto SULT before Sophie's first day   Why the month the Boots launch went wrong got the best engagement of the year   Your social media is your CV — and the pitch deck Sophie replaced with a list of Reels links   The "what's in, what's out" rundown you'll want to screenshot   Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate     If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop.   "People buy from people. They don't just buy a product."        Find Sophie   LinkedIn: linkedin.com/in/sophie-milham-1636221b9   Instagram: @sophiemilhamx   TikTok: @sophiemilhamx   Mentioned in this episode   SULT — drinksult.com · founders Milly Goldsmith & Henry Porpora · in Boots   Odd Muse London — oddmuse.co.uk · founder Aimee Smale · @oddmuselondon   Capala Swim — capalaswim.com · @capalaswim   PerfectTed and Surreal — brands she says are doing employee LinkedIn content properly!   Work with Elizabeth   Magnetic — the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. → elizabethstiles.co.uk/magnetic-five   The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up   Free resources → elizabethstiles.co.uk/freebies   The Fashion Feed — the free weekly newsletter and Facebook group   Fashion Marketing Live 2027 — Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at elizabethstiles.co.uk    

She Grew A Fashion Brand To 900K Followers — Here's How

Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live — the UK's first fashion marketing conference — I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff — just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode:   Why the word "leader" makes you squirm — and why a following is impossible without stepping into it   The reason only 12% of women build a six-figure business, and how we start shifting that   What Debenhams and Topshop teach us about losing a community (and how to avoid it)   Why Nike arguably has more believers than a political party — and what that means for you   Getting your message clear enough that other people sell you through word of mouth   Meet "Brenda": the inner-critic voice talking you out of being bold   Why trust beats perfection every time — the Victoria Beckham lesson   I'm also joined by one of my absolute icons — reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn — who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew & Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy & Yak, Gymshark, HunsNet, and the Business of Fashion's "companies are the new communities." Links & next steps:   Join The Fashion Feed — free weekly newsletter & community: https://www.elizabethstiles.co.uk   Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) — join the waitlist: [INSERT FML 2027 WAITLIST LINK]   Work with Elizabeth (Starter Course · Magnetic · The Scaling Project): https://www.elizabethstiles.co.uk/services   Captain Sandy Yawn: https://www.captainsandyyawn.com · Book: Be the Calm or Be the Storm    

Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote)

I have been trying to get Grace Beverley on this podcast for eight years. Eight! Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened. The decisions, the mistakes, the things that nearly went wrong. I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades. We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her. If you own a fashion brand at any stage, this one's worth your full attention. What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen) 04:04 — How TALA has evolved — and what "activewear" actually means for them now 09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business 13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales 17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way 20:42 — Why Grace made sure TALA was never built to depend on her 26:22 — When stepping back helps, and when it makes things worse 29:36 — Burnout: what it looked like, and the advice she ignored for too long 32:21 — What it's really like to build in public as a female founder 35:56 — The full story of the million-pound Storm Puffer launch 43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially 47:20 — Why the most useful mentor isn't who you think Please visit my website to get more information: https://www.elizabethstiles.co.uk/ 🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions. https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗 Stay Connected With Me. Instagram: https://www.instagram.com/elizabethstilesuk/ Website: https://www.elizabethstiles.co.uk/

The Product Trap Most Fashion Brand Founders Fall Into — with Grace Beverley of TALA

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened (and why emojis help) ✨ The "value before you sell" rule that keeps people reading ✨ Why editorial extras like playlists or moodboards make you stand out ✨ A simple template you can follow to write your next send 👉 Listen now: The Fashion Brand Clinic, Episode 14 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link:https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)

If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I'll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple "morning menu" ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more freedom, not less 👉 Listen now:  The Fashion Brand Clinic, Episode 13 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r  Promo Code: FASHION  

The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why "link in bio" isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now: The Fashion Brand Clinic, Episode 12  This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series – 012 – Why Your CTAs Aren't Working (And How to Fix Them)

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!   Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.   In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.)   In This Episode:  ✨ Why your email list should always hear about new products first  ✨ How to make newsletters actually valuable (not boring)  ✨ The secret to creating a monthly "event" that drives sales  ✨ How to use incentives the right way (without cheapening your brand)   Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist     This podcast is kindly sponsored by Tide Banking  Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.  Sign up link: https://glnk.io/91954/elizabeth37r  Promo Code: FASHION  

The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales

The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone's confidence? Or step into being a "leader" when you've always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV's most unlikely role model… Captain Sandy from Below Deck. Because you don't need to be loud, corporate or scary to lead. You just need to be calm, clear and kind. In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence 👉 Listen now: The Fashion Brand Clinic, Episode 10 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand

Feel awkward charging for your work?  Say "I can't afford that" without thinking? This episode is for you. We're diving into the real reason why your relationship with money might be holding you back and how to shift it without turning into a walking Pinterest quote. Inspired by  this book, this is a mindset-meets-practical episode designed to help you stop avoiding money, stop apologising for wanting it and start feeling good about earning what you deserve. In This Episode: ✨ A simple 3-word sentence that reveals your current money story ✨ Why your subconscious might be blocking sales (without you knowing) ✨ Sneaky beliefs that sound smart but keep you stuck ✨ How to shift your money language (without lying to yourself) ✨ A practical money habit that takes 10 mins a week but changes everything Want to go deeper? I also have a free Pricing & Profit Workshop if you'd like to download it and start feeling more confident about what you charge - just click here! 100 Money Affirmations for Fashion Founders   I love money and money loves me    I'm allowed to want more    Money flows to me with ease    It's safe for me to receive money    I always have more than enough    I trust myself to manage money well    Making money is fun    I attract aligned customers who love to pay me    I'm open to new ways of earning    My income grows as I grow      I deserve to be paid well    I am worthy of wealth    I charge fairly and confidently    My work is valuable    My prices reflect my expertise    Selling is an act of service    I believe in the transformation my product brings    People want what I create    I am becoming the kind of person who earns well    I can be wealthy and kind      I am open to receiving abundance in all forms    I receive money with gratitude    Money comes to me in expected and unexpected ways    The more I relax, the more I receive    I am a magnet for prosperity    I allow myself to overflow    I receive money with ease and joy    Receiving doesn't make me selfish — it makes me generous    Abundance is always available to me    My income is expanding every day      My sales strategy is working    I'm building a profitable business    Every offer I create is valuable    My content leads to conversions    I sell with ease and integrity    My brand is financially successful    I know what to do to generate sales    My marketing is making money    I welcome sales every day    My business is a powerful income stream      I respect my money    I track my finances with love, not fear    Paying attention to money empowers me    My bank account feels safe and supportive    I'm becoming more confident with every decision    I spend intentionally    I save joyfully    I am learning to grow my income    I enjoy checking in with my finances    Money and I are on good terms      Abundance is my natural state    I am allowed to grow    I can earn more and work with ease    I don't need to hustle for worthiness    I am expanding into new levels of success    I receive more than I spend    I overflow so others can benefit too    My income supports the life I want    I believe in overflow    There is always more where that came from      I don't shrink my prices to feel safe    I no longer speak badly about money    I release fear around money    I release shame around my pricing    I no longer avoid looking at my numbers    I can handle financial responsibility    I can rewire my beliefs at any age    I am not behind    I grow at my own pace    My mindset shapes my money reality      I am building wealth every day    I set big goals and achieve them    I love knowing where I'm headed    I am creating my dream life    I trust that it's all working    I take action like someone who earns well    I'm becoming financially free    I am building generational wealth    My goals are valid    Money supports my dreams      It is safe for me to have money    I can trust myself with wealth    Money creates safety and choice    I can grow at a pace that feels good    I do not have to struggle to succeed    I am calm when I talk about money    I trust that money is always finding its way to me    I feel grounded in my financial decisions    My nervous system can handle success    I get to earn in a way that feels good      What I focus on grows    My thoughts create my financial reality    I feel wealthy before I see the results    I take action from a place of belief    I follow the nudges that lead to income    I expect money to come with ease    My energy attracts aligned income    I dream big and take small steps daily    I see proof of abundance all around me    I already have everything I need to succeed    Let me know how you get on!  My email is hi@elizabethstiles.co.uk & my insta is @elizabethstilesuk    This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series – 009 Let's Talk About Money (Without Feeling Weird About It)

If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you. This episode isn't about features or bonuses. It's a BTS look at the quiet shifts that turn overthinking into action and second-guessing into confidence.  I'm sharing real stories from past & current Magnetic members who came in feeling overwhelmed or unsure and left with clarity, momentum and in many cases... their best months in business to date! From new websites and viral reels to feeling proud of showing up, these stories remind me why I screenshot everything. In This Episode: ✨ The founder who was stuck in circles and finally found her North Star ✨ How a quieter founder went from hesitant to having her best launch yet ✨ Why one mum finally got consistent with emails after years of putting it off ✨ The confidence shifts that changed how these women showed up ✨ What happens when strategy meets soul (and structure)   Want to Create Your Own Story? If this episode hit home and you're ready for your own shift, click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!   Special thanks to everyone who shared their story!  You can find their links here: https://www.instagram.com/gallivanterscc/ https://www.instagram.com/annafiggins/ https://www.instagram.com/senja.bymaddie/ https://www.instagram.com/ellagriffee_studio/ https://www.instagram.com/single.swan/ https://www.instagram.com/ourjournyuk/ https://www.instagram.com/caroline.dickinson_/   This podcast is sponsored by Tide BankingGet £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series – 008 Real Stories from Fashion Founders - The Magnetic Transformation

Ever hovered over the 'book a call' button and then… closed the tab? This episode is for you if you've been curious about joining Magnetic : Marketing Accelerator but keep putting it off because you're not sure what to expect or whether you're even ready! I'm walking you through exactly what happens on a sales call with me before you join Magnetic. No awkwardness. Just a real conversation to help you get clear on where you're at and what's next. Whether you're scared it's too early, too late or too risky, this episode will help you feel calm, clear and (hopefully) ready to take the next step. In This Episode:   What the call is really like (and what it's not)    The most common reasons people book and what they say when they get there    The mindset blocks that usually surface mid-way through    How I help you figure out what's been missing and what needs to shift    What you'll walk away with, even if you don't join the programme    Thinking about joining Magnetic? If this episode made you feel seen or called out (in a good way), click here to join the waitlist and be the first to know when doors reopen for Magnetic enrolment!   This podcast is sponsored by Tide Banking Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me

£10K months sound great but have you actually worked out what it takes to get there? In this episode, I'm walking you through the common traps that keep founders stuck and introducing the Magnetic Money Matrix.  It's a free tool I created to help you stop guessing and start planning. You'll learn what £10K months really look like based on your numbers, how much traffic you need and what to do if that goal currently feels out of reach. In This Episode:   Why most fashion founders are focused on the wrong things    The key questions to ask before chasing a revenue goal    A breakdown of what actually drives consistent sales    How the Magnetic Money Matrix can give you instant clarity    What to do if the numbers feel scary or far off (hint: don't panic)    Want to Know Your Numbers? The Magnetic Money Matrix is totally free to download and comes with a short video walkthrough from me!  It'll show you exactly how much traffic, how many orders and what kind of focus you really need to hit your goals. 👉 Grab your free copy here And if you want help building a strategy that supports those numbers, be the first to know when doors reopen for Magnetic enrolment and click here to join the waitlist   This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here's What It Actually Takes

Ever felt tempted to drop your prices just to get a sale? In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean better and what that means for how you price your products. Because the truth is, lowering your prices won't always build trust.  In fact, it might raise more questions than answers. If you've ever panicked and added a discount code, or felt pressure to be "affordable" just to compete, this is your sign to pause, regroup and think more strategically.   In This Episode:   Why price sends a message and what yours might be saying behind your back    The hidden cost of being "cheap"    What your customers are really looking for (spoiler: it's not a bargain)    How to build a brand that people value and trust  without racing to the bottom      Ready to Build a Brand That Sells on Value (Not Discounts?) Magnetic is now closed for enrolment. Be the first to know when doors reopen click here to join the waitlist    This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION

The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First

You're showing up, posting, replying, packing orders and yet it still feels like you're always behind. If you've been stuck in reactive mode (aka winging it), this episode is going to help you understand why and what to do next. I'm sharing a simple tool I've been quietly testing behind the scenes just 3 quick questions that will give you instant clarity on what's keeping your business stuck in survival mode… and what needs to shift so you can start feeling more in control. The best bit?  You'll get a personalised strategy email (from my AI twin 👯‍♀️) with clear advice tailored to your answers.  HOW COOL is that?!   It's basically a free tool that acts like a mini coaching session in your inbox. 🔗 Try the Free Tool: If you're ready to stop winging it and start moving with intention, this is your sign. 👉 Answer these questions and get your personalised strategy email direct to your inbox today!

The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here's How to Tell (and Fix It)

Running a fashion brand isn't always smooth sailing. One day you're riding a high, the next you're questioning everything.  If you've ever felt like you're doing all the right things but still doubting yourself... this episode is your reminder that you're not alone. I'm talking about those wobbly, quiet moments in business. The ones where your mindset matters most and how to support yourself through them without spiralling into self doubt. This is a soft, honest pep talk for the days you need it most.   What to Expect :   Why those "is this even working?" moments are normal    Sneaky limiting beliefs that creep in when sales are slow    4 gentle mindset shifts to help you feel more grounded    A reminder that you're allowed to believe in yourself before the proof shows up   💬 Quote to Remember: "You don't need to be perfect to be powerful."   🤝 Join the Community: If you're craving support, structure and a strategy that feels good, come & join us in Magnetic.  You can book in a call with me & we'll have a chat about if it's a good fit for you! (especially if "sort out marketing" has been on your to do list for the past god knows how long!!

The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low

Ever feel like you're throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I'm sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We'll talk about:   What really helped them hit consistent sales   How they went from winging it to feeling in control   Why "busy" doesn't always equal growth   And what might be keeping you stuck without even realising    If you've been craving structure, clarity and a strategy that actually fits your brand, this is your sign. What You'll Learn:   The power of a marketing container that actually supports implementation   Real results from real fashion founders (not just flashy wins)   What Magnetic is and what it isn't   Why you don't need a magic fix, you need a plan    The Doors Are Open! The Magnetic Marketing Accelerator is open right now and I'm taking on calls for the next cohort in September 2025 (Spoiler Alert : I'm currently offering an early bird discount!)  If you're ready to stop guessing and start growing, let's book in a chat. 👉 Book your call here This could be the turning point you've been waiting for 💫

The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I'm bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!)  Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect :   Honest reflections from behind the scenes    Thought starters for growing your brand    Quick mindset shifts that actually stick    📝 Want to read these instead?  Join the mailing list to get them straight to your inbox every week! Let's keep it consistent, simple and super accessible. Thanks for listening! Elizabeth x

The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you've ever wondered how to build momentum and keep it going, this one's for you.   In this episode, we cover: ✨ The viral success of the Gaia dress and what came after 💬 Taking big risks in business and what happens when they don't pay off 🗂 Fisayo's current team structure and her move to 3PL 🧵Sample sales with fans flying in from the US 📣 Building community through events, tote bags and niche meetups 🧠 Her marketing mindset and finding creative clarity in a chaotic world 🌟 The importance of rest, hobbies and reclaiming her spark as a founder   🔗 Links & Mentions Follow Fisayo Longe and shop the brand: https://www.instagram.com/fisayolonge  https://kaicollective.com/   🎧 Listen & Watch You can listen by clicking through to Apple Podcasts or Spotify You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you enjoyed this episode, please remember to rate, review & subscribe!    ✨ Sponsors A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big budgets.   Rokeya started Khanum's while working full-time, using just £2,000 of her own savings. Fast forward to now and she's grown a beautiful brand with a global customer base, all without compromising her creativity or values.   In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.   In this episode, we cover:  💸 Where she spent her initial £2k to make the biggest impact  ⚡️ The strategy that helped her hit six figures in under a year  📷 How she creates luxury-level imagery without overspending  📩 Building an email strategy that feels considered, not pushy  🌍 Managing international logistics as the brand grows  🧠 Balancing creativity, leadership and letting go of control  🌟 What's next for Khanum's—and the big vision driving it all   Whether you're bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.   🔗 Links & Mentions  Follow Rokeya and shop the brand:  https://www.instagram.com/khanums https://www.instagram.com/rxkeya/ https://khanums.co/   🎥 Watch this episode on YouTube   💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast.   Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum's With Rokeya Khanum

This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: 📦 That buzzy launch night and the reality behind the Shopify pings 📲 How she built a content strategy that actually converts 🧵 Deciding what to launch with (and what she'd change next time) 🧠 Why a slow build worked better than perfection  📈 Balancing a huge following with a small team and big heart 👚 The power of community shoots and real styling inspiration 🎯 What's coming next for The Good Basics Club (spoiler: events, restocks and new pieces) Whether you're pre-launch, building a capsule collection or just feeling overwhelmed with content… Emma's story is packed with practical advice and grounded honesty.      Links & Mentions Follow Em and shop the collection! https://www.instagram.com/goodbasicsclub/ https://goodbasicsclub.com/ Watch this episode on YouTube 🎥           Listen & Watch You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast. Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!   

Season 3 Episode 008 -  How @whatemwore Launched Good Basics Club With Millions Watching

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo. Sian Whitefoot is the founder of Sydney Lane – a striking womenswear brand blending bold, confident design with a refreshingly honest online presence. If you've seen her TikToks, you'll know she says what everyone's thinking… and that unfiltered honesty has built a brand people genuinely trust. In this episode, we cover: 📦 Sian's journey from contour fashion graduate to launching her own label 🎯 The highs and lows of her early career in buying, Australia and fast fashion 🧵 What it really takes to bring a design to life, from sketch to sample 📈 How she creates launch buzz and tension that converts 📲 Why raw content performs better than glossy shoots 🧠 Hitting a £50k month – and the risks she took to get there 👚 Building community, managing TikTok trolls and learning to love visibility  🔗 Links & Mentions https://sydneylane.com/ https://www.instagram.com/sydneylaneofficial/ Follow Sian & shop the collection Listen & Watch You can listen by clicking through to Apple Podcast   here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty

Today I'm joined by Faye, founder of Evie Joynes.  A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you've been spinning too many plates with your product range or wondering whether it's time to leave your day job, this is the episode you've been waiting for. In this episode, we cover: 📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like 🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience 🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales 📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn't regret it!) 📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales 🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale 👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time   🔗 Links & Mentions  Follow Faye @ Evie Joynes  &  shop the collection  Join my Instagram broadcast channel@elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!)   Watch this episode on YouTube 🎥   Listen & Watch You can listen by clicking through to Apple Podcast   here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 006 -  What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she's back after a powerful brand relaunch that's been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you've ever felt like you've lost your spark, doubted your next move, or wondered if it's "too late" to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn't feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she's leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what's changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there's a shop mention!) → And how she's growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗   🔗 Links & Mentions   Amy Fuchsia / Fuchsia Shaw  – follow Amy & shop the collection    Join my Instagram broadcast channel @elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!)    Listen & Watch  You can listen by click through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress.  It's a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We've worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you've ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in!  In this episode, we cover: 🛋️ How This Is My Housedress was born during lockdown → And how Maddie's fashion background shaped the brand from day one 📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice 📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now 🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity 💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too) 🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹) 📦 Planning for what's next → Dream collabs, long-term goals & how Maddie defines success now   🔗 Links & Mentions   This Is My Housedress – shop the collection   Follow Maddie on Instagram @thisismyhousedress    Join my broadcast channel on Instagram @elizabethstilesuk for Q&As and behind-the-scenes extras    Listen You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! 💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie's Slow Fashion Brand 'This is My Housedress'

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you're toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!   In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr's early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically 👯‍♀️ Building a Team That Supports Growth → Who's currently behind the scenes at Unndr and how Sofia's role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia's honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia's planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she's loving right now.   🔗 Links & Mentions   Unndr – shop the collection   Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar   Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!   Watch this episode on YouTube 🎥     ✨ If this episode gave you an aha moment, I'd love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!      Listen You can listen by clicking through to Apple Podcast  here You can also watch episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don't miss an episode! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!  

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom

Today I'm joined by Alie Mackintosh, the brilliant mind behind AYM!  It's a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM's journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian!  Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you're a fashion founder navigating growth, content burnout or the balance between creative and commercial, you'll absolutely love this one!   In this episode, we cover: ✨ The evolution from Boom Boom Boutique to AYM → Why Alie rebranded and how the brand has grown since 🧵 UK production at scale → The pros, challenges and realities of manufacturing locally as you grow 📊 The key numbers that guide AYM's decisions → From margins to stock levels and sell through rates 🗂 Systems behind the scenes → What's helped Alie feel more in control of operations 📣 The power of a recognisable content strategy → How the brand became iconic and why rinse & repeat marketing works 🎥 Going viral & building visibility → From gifting "normal" women to consistently viral posts… how AYM does it and whether it's actually planned! 📅 Marketing structures across email, Instagram & TikTok → Alie's planning process and the type of content that truly moves the needle 🧠 Lessons learned & what's next → The tough moments that shaped AYM and what Alie's hoping for over the next 12 months Plus: a quickfire round to finish things off!   🔗 Links & Mentions   AYM Studio – explore the collection here   Follow Alie on Instagram @aym.studio / @aliemackintosh   Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!   Watch this episode on YouTube 🎥   ✨ If this episode gave you an aha moment, I'd love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!  Listen You can listen by clicking through to Apple Podcast  here You can also watch the episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don't miss an episode!  

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh

🎙️ The Fashion Brand Clinic — Season 3 Episode 1 The Key Shifts Needed to Scale Your Fashion Brand  Host: Elizabeth Stiles Welcome to Season 3 of The Fashion Brand Clinic Podcast! I'm back from a short break and excited to kick things off with a brand new format ... yes, we're now on YouTube too 👀 In this solo episode, I'm diving into the essential mindset and strategy shifts you need to make if your fashion brand has hit the six-figure mark and you're ready to scale sustainably (without burning out!).    In this episode, we cover: 🌿 The Tree vs Hedge analogy → Are you growing sideways with overwhelm, or growing upwards with intention? 📈 Shift 1: From Reactive Marketing to a Scaleable Strategy → Stop posting in panic & start planning like a pro. 🗓 Shift 2: From Last-Minute Chaos to a Clear Production Critical Path → Sync your marketing & production to build real demand. 🙋‍♀️ Shift 3: From Doing It All Yourself to Building the Right Support → Why outsourcing isn't a luxury.  It's a necessity. 🧠 Shift 4: From Small Business Owner to CEO → Step into your next level with data, delegation & direction. If you've been feeling stuck in the 'messy middle' this one's for you.   🔗 Links & Mentions   The Scaling Project: My mastermind for six & seven figure brands ready to grow strategically.   DM me on Instagram @elizabethstilesuk with the word SCALE to chat about joining!   Watch this episode on YouTube 🎥      Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!   ✨ If this episode gave you an aha moment, I'd love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!

Season 3 - Episode 001 - The Key Shifts Needed to Scale Your Fashion Brand with Host - Elizabeth Stiles

        We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture. As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales. Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs. In this episode we discuss :   Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success.   Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience.   Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase.     Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth.  Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior.    💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Odd Muse's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"   LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…            

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    KT Mildren launched 'Katharina Lou,' her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown. Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress! Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic.  KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   The 80/20 rule: 80% of your sales will come from 20% of your products so 'If it's ain't broke, then don't fix it.' If you have a best seller, relaunch it in different colour ways and styles, don't try to always reinvent the wheel.    The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you've made the effort to come and see them.    The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle.      LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Katharina Lou's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop.    Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation.    Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on.      LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Sarah's Instagram   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business.   She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers  in the process.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don't underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok.   Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited.   Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best.     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Ramona's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co.

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she's since gone on to work for some other leading brands including River Island and ASOS.  Despite the sometimes negative experiences, Sarah has built resilience finding courage and clarity which has helped her launch her own business - Design Gals.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   Recognising when to leave: Sarah talks about the importance of recognising signs of physical and mental strain in your job. She shares how mental health shouldn't be compromised for a career.   The reward of going independent: We discussed the freedom that comes with running your own business, even if it means earning less ( and there's also the potential for more which we don't often consider!)   Manifesting your goals: During the podcast, we talked about the power of manifestation, and Sarah shared her business objectives. We agreed on the importance of setting aside time to focus on future goals, rather than getting overwhelmed with day-to-day tasks.     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Sarah's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 007 - Navigating Fashion's Toxic Culture & Avoiding Burnout with Sarah Galley @ Design Gals

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks. While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales period with the right strategy and enough traffic. Remember, with the right plan and the willingness to take calculated risks, your fashion brand can experience exponential growth.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt.   Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers.   Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates.     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Josh's Instagram   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 006 - Josh Cook : Building a 7 figure business with ADHD, Data Strategy & Risk Taking

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   How Faith's passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer.   The impact motherhood had on Faith's business model and how it forced her to outsource, delegate and simplify her business model even further   The consistency within Faith's simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Faith's Instagram   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We're discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact.    Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From creating a feminist art accessories brand, navigating the exclusive craft fair world, Phoebe will guide us on an exciting journey of community building in person and online.   So whether you're a seasoned entrepreneur or just starting your fashion journey, this episode is packed with wisdom, inspiration, and plenty of actionable steps to build your very own fashion brand community.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   Building a Community: Discover how to build a powerful femme-forward community around feminist art accessories apparel company. From in-person events to online engagements, sharing the complexities, challenges, and rewards of nurturing a loyal following.   Pricing Strategies: Explore the importance of setting the right prices from the beginning. Highlighting the need to value your products and services, while finding the right customers who appreciate your mission. Learn from her insights on raising prices, engaging the audience, and avoiding negative pricing perceptions.   Cultivating Connections: Uncover the power of personal connections and networking within the fashion industry. Offering practical advice on finding opportunities, nurturing relationships, and leveraging events to grow your business.       LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Phoebe's Instagram Book Recommendation : The Art of Gathering   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Season 2 Episode 004 - The Power of Being Loud and Proud : Building a Community Around Your Fashion Brand with Phoebe Sherman @ Girl Gang Craft

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today. Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but accessible womenswear apparel and homeware that doesn't cost the earth. With her collections consciously small, Lydia has also turned to helping brands find new ways to fight fashion waste, reduce landfill through brand partnerships and teaching workshops. She has collaborated with brands such as Lime, Nike, Ecover, River Island, Channel 4, Manchester United and Westfield. A core part of her work involves creating and hosting upcycling workshops to empower more people with the skills to tackle textile waste themselves. Lydia shows how, with skills and creativity, we can extend the lifetime of each garment so it becomes a treasured wardrobe staple for years to come. In this episode, we'll get an inside look into Lydia's career, from her humble beginnings as an intern to launching her own brand focused on upcycling and sustainability. Lydia will share the challenges she faced, the lessons she's learned, and her insights into the intersection of creativity, business, and sustainability.   So grab a cup of tea, sit back, and get ready to be inspired by Lydia Bolton on The Fashion Brand Clinic. Let's dive in!   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content        In this episode we discuss :   How embracing a slow start to your career and trusting in serendipitous opportunities can help you find your path.    The importance of making sustainable choices when it comes to fashion and how this became the foundation to Lydia's fashion brand.    The power of collaborations to build strong relationships & help amplify your brands message and reach a wider audience.      LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Lydia's Instagram   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…                

Season 2 Episode 003 - Lydia Bolton: From Small Brand to Big Collaborations in the World of Sustainable Fashion

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!   Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back. In today's episode, I'm welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal experience , Calypso shares her journey from prioritising others' happiness to finding her own fulfilment with the aim to create a ripple effect of conscious transformation. Join us as we explore topics such as burnout, fear of change, and the true meaning of success. We'll also learn about her career in the fashion industry working as a buyer for Topshop, Nike, ASOS & Sweaty Betty plus her decision to step away to help others on their journey to success.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   Calypso's goal to create a ripple effect of confident & conscious transformation with her clients and manifesting positive change and impact for others   Common themes in client work including burnout, comparison, imposter syndrome & fear of change   The importance of prioritising your own happiness over external achievements & creating a life that aligns with your values and passions.   The power of confidence in both personal and professional growth. We discuss how to embrace your authentic self and surround yourself with empowering individuals who uplift and support you on your journey.       links mentioned in the episode Elizabeth's Instagram Calypso's Instagram Untamed by Glennan Doyle     listen You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 002 - Fashion, Freedom, and Fulfillment: Finding Your Path to Break Free From Burnout with Calypso Barnum Bobb - Self Discovery Coach

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.   In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.   Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online.    💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss :   The challenges of balancing contradictory viewpoints on social media   How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.   Lucy & Chris' shift from doing everything themselves to leading the brand with a unique leadership style   Building a cult-like community around the brand and the potential pitfalls of having superfans     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Africa Brooke Lucy & Yak Website     LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the follow + button so you don't miss an episode!     SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET'S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

Season 2 Episode 001 - Superfans and Controversies: Lucy Greenwood on Navigating Lucy & Yak Through Rapid Growth

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I recently met today's guest at a women's empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast! Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times,  Deloitte, Morgan Stanley, UN Women UK,  The Oprah Winfrey Leadership Academy and many more.  Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

133 - Healing Your Mind with Confident & Killing It Author Tiwalola Ogunlesi

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I'm chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she's bold & straight talking telling people the practicalities of how they increase their earning potential! In this episode we discuss :   How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years   The power of making money with integrity & not sacrificing your values   The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover     I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Lisa Johnson (@lisajohnsonstrategist) • Instagram photos and videos   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode! SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you'd like to find out more about working together on your brand, click here    

132 - What it Takes to Become a Millionaire with Strategist Lisa Johnson

Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers. Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly. I often struggle when people ask me about PR because it's so time consuming & overwhelming that unless it's a main focus for you can often provide little to no results. However with  a tool like this, you can pretty much automate the process by uploading everything to  Press Loft and then wait for the notifications to start pinging! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…           In this episode we discuss :   The key differences between press and marketing as a whole   How Nicola launched Press Loft whilst on an unusual career path   Why press can be so useful for a small business to be found by a new audience     LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram https://snov.io https://gb.readly.com   WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!  If you're wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here    

131 - The Easy Way to get PR for Your Brand with Nicola @ Press Loft

Aesthetic Laundry is born from Heidi's passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off. Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are. In this episode we discuss :   How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL   Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives   Showing up on camera as an introvert   I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram AESTHETIC LAUNDRY (@aesthetic_laundry) • Instagram photos and videos   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

130 - Fashion Manufacturing in London with Joss @ Aesthetic Laundry

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason's life mantra during the dark times which we touch on in this episode The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms.    NTD is co-founded by husband and wife team Sarah and Jason Akwisombe. In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality. I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I'm not sure I would have my own business today if it wasn't for her!   Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about!   In this episode we discuss :   Sarah's varied career from music to beauty to coaching to streetwear   What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)   How creativity can pull you out of a dark place   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram NOT THAT DEEP® (@notthatdeepstore) • Instagram photos and videos   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

129 - Spiritual Streetwear Brand @notthatdeepstore

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   In this episode I'm sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!  The link is here with all the deets so come and check it out   This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers

128 - BONUS! How to Convert Your Followers into Loyal Customers

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Have you ever actually tried googling a marketing strategy for small businesses?  Honestly it's no wonder this phrase usually makes people shudder!  It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!  The link is here with all the deets so come and check it out    This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales   In this episode we discuss : • what a marketing strategy is  • why you need a marketing strategy  • what to include in your marketing strategy so it's put to good use  • an example of what this could look like in the form of a spider diagram  • all the different ways to direct people to your website to generate sales   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers

127 - BONUS! WTF is a Marketing Strategy?

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Do you wonder why people are engaging … but not buying? Selling online isn't as simple as product + customer = sales I mean if was that simple then everyone would be doing it, right?! During this masterclass I share the missing ingredient in order to boost your sales  This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales *You want a loyal audience of customers, not just a bunch of followers   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!  The link is here with all the deets so come and check it out   In this episode we discuss :   Why price isn't the thing that's stopping people from buying   Tips on how to bridge the gap between you & your customer   Why showing up more consistently can improve conversion!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

126 - BONUS! Why People Aren't Buying Your Stuff!

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Are your sales slow at the moment? If the answer is yes then let's do something about it together 💕  Last month Sasha had her best month of organic sales ever!! 🤑🤑🤑  But how did she do it?  Today we are dropping some harsh truths and calling out the difference between hustle and hard work! 👀  So if you're struggling to motivate yourself to get back on the wagon, take a look at The Visibility Project!  It's a 4 week course that will give you some structure and motivation so that you understand what kind of content you need to be sharing in order to convert your followers into customers  Not only that but I also give you a 90 day content plan so you never have to worry about what to say again!  I can't wait to see you there! 🥳  If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!   In this episode we discuss :   What mindset shift Sasha made to start building her organic sales   A review of how Sasha plans content now versus before   How Sasha utilises her close friends on Instagram to nurture relationships with her community   Has unique content pillars which include using her Nani for free labour 😆   And why she stopped running ads in order to grow her sales in an organic way that felt good!         Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE     Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here   The link is here with all the deets so come and check it out

125- BONUS! Hustle vs hard work to grow your organic sales with Sasha @ Cheeky Zebra

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Does your business feel invisible online at the moment?  That's what I'm discussing on this episode today!  Perhaps you feel like there's sometimes no point in trying to show up because nobody is going to see it anyway?  Well I hate to break it to you but that's the issue right there!  Today I shared some practical tips and advice on how you can show up with confidence to build a loyal customer base of people who want to support you and buy from you in a way that feels good  If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!  The link is here with all the deets so come and check it out   In this episode we discuss :   not posting enough to make a difference  • posting sporadically which confuses your followers  • only posting pretty pictures without any depth or context  • it's not immediately obvious what it is that you're selling  • repeatedly talking about your product or service without any nurturing conversation   LINKS MENTIONED IN THE EPISODE   Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

124- BONUS! Why your Business Feels Invisible at the Moment

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   I invited Lucy onto my page for a chat because she successfully manages to promote a very small range of products over and over again whilst growing her sales & not worrying about boring her audience (or herself) in the process!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰  It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!  The link is here with all the deets so come and check it out   In this episode we discuss :   Repetition is key whilst having clear content pillars   Impulse vs considered purchases   How every post should have a purpose whether it's educational, inspiring or entertaining   Jumping on the back of memorable days and events throughout the year and linking them to your business!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

123- BONUS! How to Repeatedly Create Content About the Same Thing with Lucy Hitchcock

This week we have another great social media expert on, the lovely Jess Bruno! We actually recorded this episode as an insta live to show you that it's possible to re-purpose your content with ease :) Jess has a background in the music industry so understands how to work with creatives and bring out the best in them as if you had a strategist BFF in your pocket She also prides herself on making content creation manageable so you can ACTUALLY stay consistent with showing up for your business without having a mini meltdown every morning        In this episode we discuss :   Tips around posting intuitively vs batch creating your content and trying to please an algorithm   Splitting out your time between creating content from an admin perspective and creating content in a creative way   Plus you don't need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Creative Content Coach ✨ (@jessica.sophia.bruno) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here       

122 - How to Create Content Without Burning out With Jess Bruno

A couple of months ago I hosted a live with some of my favourite content creators called TikTok talk and Maz was obviously in the line up as she provides such an incredible amount of value for her audience over there! If you don't follow Maz, she's a freelance content strategist and founder of Strategise with Care. With nearly 5 years of experience working in social media marketing, Maz is helping creators and business owners create content strategies to reach their future goals         In this episode we discuss :   Best practises to make sure you're covering on TikTok plus common mistakes we see people making   Top tips for startup fashion brands on TikTok   Why you shouldn't give up just because you don't go viral on TikTok     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Maz | UK TikTok Strategist & Content Producer (@strategisewithcare) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here        

121 - How to Use TikTok as a Fashion Brand with Maz @ Strategise with Care

Danielle is the founder and designer at Hissyfit Clothing !   🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place! 🌼All her fabric is deadstock/ rejected fabric from other big retailers  🌼Some fabrics have been traced back … one customer's nan had a Bonmarché top in the exact same print as one of the best selling hankie tops!   🌼Bill the manufacturer used to make clothes for the likes of New Look and Ann Summers in the 90s and has been a sustainable king from the start and has NEVER thrown anything away … Danielle often goes hunting through the warehouse to dig out old deadstock pieces that he's kept that have now came back into fashion!   🌼Her rise to TikTok fame during lockdown doing 'a day in the life of' videos and her popular '20 ways to style'  🌼Danielle loves to design things that are multiple ways to wear them i.e reversible skirts  🌼Her price points are always affordable where nothing is above £50    🌼She never set up Hissyfit to be 'sustainable' Hissyfit is sustainable by accident -  all of her sustainable practices were because she hates waste and so does Bill and they both believe with working with what you've got   In this episode we discuss :   How Hissyfit clothing was born from a chance encounter in a sex shop   Danielle's mission to bring fashion back to Birmingham   The unique relationship she has built with her UK factory owner, Bill     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram HISSY FIT CLOTHING (@hissyfitclothing) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

120 - Sustainable Sourcing in the UK with Danielle Hissyfit Clothing

Jade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on 'bringing a little bit of spice to sustainability'. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics. I actually worked 1:1 with Jade a couple of years ago & we've always stayed in touch ever since! So when her account got hacked she dropped me a message to see if I knew anyone that could help Unfortunately Jade couldn't retrieve her account so I thought it would be a good idea for her to come on the podcast to hopefully reconnect with her old followers & share her story about having her account deleted. It's a really inspiring story because some exciting opportunities have magically come her way since starting a new account with a smaller following!    In this episode we discuss :   Jade's mission to build a sustainable brand without compromising on her aesthetic   A step by step guide on what to do if your account gets hacked   The positives of what can come from building a new audience from scratch     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram J A K E L L E S T U D I O S (@jakelle.studios) • Instagram photos and videos   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here

119 - What to do When Your Account gets Hacked with Jakelle Studios

  We've had a couple of episodes without a guest so I'm excited that from now on we'll be welcoming back some very insightful conversations!   A couple of weeks ago I was asked for soem advice on SEO & this isn't my area of expertise at all so I put out a message on instagram to see if anyone wanted to join me for a chat!   Char emailed me with the details of her career which were pretty impressive! She's spent the last 17 years creating content for the likes of Dune London, Simple, Waitrose, New Look, Lynx, Boots and No7.   She's now bottling all of that insight, knowledge and experience to help make content creation quick, easy, and enjoyable for small biz owners like you!   Give her a follow on Instagram @loudmouthcontent for easy-to-understand tips and tutorials or head to loudmouthcontent.com and bag a bespoke audit of your content and a ton of cool content ideas!           In this episode we discuss :   What is SEO & why is it so important   How to get discovered on social media using SEO   Real life examples of how other brands use SEO in their business   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram Char | Simple content support for small business owners (@loudmouthcontent) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   SPONSOR This week's podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you'd like to find out more about working together on your brand, click here  

118 - SEO Tips for Fashion Brands with Loud Mouth Content

     I spent the past couple of days at a trade show & have been speaking to lots of small brands about the 'I' word … Instagram!   Here's a couple of bits of advice for you that will hopefully get you out of a funk :)         links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/thevp https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…           

117- A Motivational Message About Posting on Instagram

  For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared my opinion on that infamous Missguided documentary         Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! So if you've not seen this documentary, it's well worth a watch as you can see the inside workings of how a multi million pound business is run! I was so scared to share this because I didn't want anyone think I'm some sort of advocate for the brand because I'm absolutely not! But I think there were some really interesting lessons we could take from it and apply to running a small business I hope you enjoy it!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

116 - My Opinion on *that* Missguided Documentary

  For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion!         Welcome to The Fashion Brand Clinic Podcast! I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen! It was recorded very impromptu with about 5 minutes notice given to myself so it's really raw, honest & funny (I hope!) I wonder if not many of you have even seen it tbh as I'd be interested to know how many podcast listeners actually follow me over on insta! If you don't I'd love to have you come and join me on there! Anyway I'll stop waffling - I hope you enjoy it!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

115 - Get to know me on a personal level!

If you don't know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you'll recognise her work! She's s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs. Veronica is a light-hearted designer who believes in pouring personality and quirkiness into everything she creates. I scrolled back through my insta & found a post I'd re shared of Veronica's back in 2018 so when she recently followed me on insta … NGL I had a bit of a fan girl moment behind the scenes! How could I NOT ask her onto the podcast to tell her story?! In this episode we discuss :   How you know when you've found your signature style as a designer   What Veronica did when shit hit the fan during Covid   Plus we chat about Veronica's new book "How to do Hard Things"     LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Veronica Dearly (@veronicadearly) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance?  Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

114 - An Interview with Illustrator Veronica Dearly

I thought it was about time for a re- introduction so rather than me just telling the same story again, I've got something a little different! Sasha's actually one of my most long standing business besties so I wanted her on the podcast but she doesn't run a fashion business so I was like "hmmmm how could we do this?!" Then I remembered someone had asked to do a reverse interview episode so here it is & Sasha was probably one of the few people I would trust to do it TBH! In this episode we discuss :   What I was like as a child & growing up   What motivates me to do what I do   An intro to Sasha's business Cheeky Zebra!     LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos Cheeky Zebra | Greeting Cards (@cheekyzebradotcom) • Instagram photos and videos JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance?  Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free! LISTEN You can listen by clicking through to Apple Podcast  here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

113 - Sasha @cheekyzebradotcom is interviewing me!

NGL I totally stole this title from Sarah & Lucy's instagram bio because it sums up the episode so perfectly! Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, hope & bravery. Not only that, every sale directly supports the domestic abuse charity My Sisters' House which we discuss more in the podcast!  In this episode we discuss :   The highs and lows of why Brave Bird Club came into existence   Stories of inspirational women that have motivated Sarah & Lucy to keep going   How Sarah and Lucy run the business from 2 different countries!     LINKS MENTIONED IN THE EPISODE BRAVE BIRD CLUB ✨ (@bravebirdclub) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme Add your name to the waitlist for free!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

112 - Brave Bird Club on Bravery, Hope, Bants & Pants

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women! For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!) So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out! In this episode we discuss :   The lessons learnt so far before even launching the product   How Nicola's confidence has grown during the research process   What you can do to build your audience whilst finding a manufacturer     LINKS MENTIONED IN THE EPISODE Elansu Ltd (@elansu_activewear) • Instagram photos and videos   JOIN Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in! Add your name to the waitlist here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

111 - Nicola @ Elansu - Launching a Fashion Brand Within a Niche (part 1)

Lucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her words 'looking weird' . She picked up sewing as a therapeutic hobby which developed from upcycling vintage clothes into the sustainable brand she has today!   In this episode we discuss :   Lucy's story about coping with alopecia whilst starting a fashion brand   How Lucy moved her customer base from her hometown in Ireland to her new home in Australia   What it means to create your identity online & how to actually be authentic   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

110 - Fashion, Anxiety, Alopecia & Moving Countries with Lucy @ Luluna

This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I'm interviewing her for the podcast & collaborating with her on The Stack World!   The Stack World is for the entrepreneurial community of innovators and changemakers. With five distinct content pillars - BEAUTY / WELLNESS / BUSINESS / CULTURE / SOCIETY, The Stack is about achieving higher ground and higher purpose through knowledge sharing. They're creating spaces for intelligent, ambitious mission driven women who see themselves as infinite learners.   Sharmadean talks us through her career which spans from a brand consultant and fashion stylist for Nike & Asos to launching WAH, a hip hop magazine for girls in 2006 which then evolved into the WAH Nail Salon. She was actually awarded an MBE from HRH Queen in 2015 for services to Beauty and Women!   Just before Christmas, I received a message from Rhea (actually a previous guest on the podcast!) who now works at The Stack World telling me she had an exciting opportunity for me & it was to create a membership club in collaboration with The Stack World for people who are early on in their journey to becoming a fashion brand owner! Sharmadean's values align so closely with my own to help creatives make more money so it was an immediate YASSSS! The Fashion Brand Clinic is an accessible way to work with me when you're still in the early stages & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that's playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn't enough you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you're going through :) You can join the club in 3 simple steps : 1. Download The Stack World App (link in the show notes) 2. Create a free profile 3. Search The Fashion Brand Clinic & join! In this episode we discuss :   Sharmadean's impressive career in beauty, wellness & technology   Building The Stack World through the pandemic   Finding your place within a competitive industry     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Sharmadean Reid (@sharmadeanreid) • Instagram photos and videos   JOIN are you in the early stages of launching or building your fashion business & looking for some support & guidance? Join The Fashion Brand Clinic here!     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

109 - There's Riches in the Niches with Sharmadean Reid MBE

Welcome to another episode! This is the first time a guest has been nominated to come on the podcast based on an insta post one of my incredible listeners showed me! Nicole Broad runs The Fruit Moth which is a zero waste ethical fashion brand offering a range of limited run accessories and clothing, made entirely from remnant and vintage fabrics and preloved clothing. Previous to this Nicole dealt with the loss and grief of her partner which in turn spiralled into a shopping addiction resulting in her owing £27k in credit card loans. Incredibly Nicole paid this off 1 year early and in this episode she tells us all about how she did it! In this episode we discuss :   The shame & grief associated with the word debt     How a shopping addiction can be taken seriously & turned around into a positive habit of saving   Nicole's dopamine dresses which are all handmade under her own label The Fruit Moth   LINKS MENTIONED IN THE EPISODE The Fruit Moth (@thefruitmoth) • Instagram photos and videos   JOIN are you in the early stages of launching or building your fashion business ~& looking for some support & guidance? Follow me on instagram @thefashionbrandclinic   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode! contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

108 - How I Got Myself Out of £27,000 of Debt with Nicole @ The Fruit Moth

This week I'm introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing.  Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street. He hasn't studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way.  Dhillan started Ratchet when he was just 16 years old when his weekend job was washing cars at his uncle's garage for £1 a car. From 2012 Ratchet has been worn by Miley Cyrus, Madonna, Drake, Rihanna and more. He even got invited to David Cameron's house when he was our Prime Minister for tea!  His brand has since grown organically & prides himself on the fact his customers are more like a big family, because he involves them in every step of the process! In this episode we discuss :   Dhillan's whirlwind journey to growing a business from the age of 16   The celebrity endorsements he received after going viral on twitter   Important charity work the brand does which remains at the core of his business     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE https://www.instagram.com/RATCHETCLOTHINGCOMPANY   JOIN are you in the early stages of launching or building your fashion business ~& looking for some support & guidance? Follow me on instagram @thefashionbrandclinic     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here

107 - How To Go Viral with Dhillan @ Ratchet Clothing Company

        Welcome to The Fashion Brand Clinic!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

106 - The Fashion Brand Clinic

  For anyone that missed the live I did a while back, here's the story of how it took me around 6-9 months to work out a plan to hand in my notice!         Last year, in one of my many lockdown clear outs I discovered all the notebooks I used to carry around with me full of notes, hopes and plans about how I was planning to leave my job! It was so fascinating to see that actually ... it had all come true!  I know during this period that many of you will be toying with the idea of leaving your job to work freelance and I honestly couldn't recommend it more!  Here's a look into how I did it - it felt VERY scary to put this out as I've literally never shown these to anyone!!! I hope this helps you and if you have any questions about working together on this topic I'd love to hear from you!   links mentioned in the episode You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/ Launch your own fashion brand! (@thefashionbrandclinic)   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

105 - The Story of How I Left My Job in Fashion to Go Self Employed

"The future of fashion is coming and it's from the past."  Using only materials that are already in existence Freya Simonne reworks and upcycles preloved textiles into beautiful forever pieces of upcycled clothing. The mission is to show an alternative way of doing fashion that actively gives back to both people and planet. In this episode we discuss :   Freya's career in fashion working for high street retailers & transitioning into having her on business   Her design process & how she creates her unique pieces   Some 'pinch me' moments which have escalated the growth of Freya's brand     LINKS MENTIONED IN THE EPISODE https://www.instagram.com/freyasimonne https://www.freyasimonne.com     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

104 - Moving from Fast Fashion to Slow Fashion with Freya Simonne

This week's guest is Helen Perry who I've collaborated with before on a couple of IGTV videos & I've also been on her brilliant podcast called Just Bloody Post It! (if you like this, you'll love that too!) Helen shows creative businesses how to do marketing on the internet. Wherever you are showing up online (and you will need to show up) - on Insta, emails, TikTok, podcasts - you'll need to learn the skills that allow you to communicate what's great and valuable about what you do. Then people will buy it. This is what Helen teaches in her courses and workshops.  In this episode we discuss :   how Helen plans her launches including waitlists & lead magnets   what it feels like to be very visible online when selling for an intense period of time   other measures of success other than just the monetary figures     LINKS MENTIONED IN THE EPISODE https://www.helen-perry.co.uk https://www.instagram.com/_helen_perry_     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

103 - Lessons Learned from Launching with Helen Perry

  For anyone that missed the live I did with Rebecca @womenwillcreate, we were talking all about how to bounce back from a sales slump!         We talked about the change in mindset needed as well as making sure you are engaging with your customers and showing your brand. In this episode I share with you 5 ways to bounce back from a sales slump :  1️⃣Accept that January is a slow month, for a lot of people it's a month of reflection and detox so it won't be about your brand 2️⃣ Make a point of reflecting on what you learnt in this time, taking a step back and put it all down on paper 3️⃣ Reconnect with your passion and your purpose. This will mean you will have a great energy which is much better for pushing yourself and sales 4️⃣ Find a good blend of features and benefits to your brand and what you sell 5️⃣ Make a promise of what you can consistently do in February. Perhaps a piece of content that's recurring (it doesn't have to be every day!)   links mentioned in the episode Join The Sales Project here!   You can keep in touch with me via the links below: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

102 - How to Bounce Back from a Sales Slump

  Every major trend report for 2022 has stated just how crucial live streaming, shopping and selling on video are going to be… so why are we still shying away from it?         In this episode I share with you 5 ways to transform your sales :   How to overcome your doubts & fears around selling   Getting comfortable with showing up for your business   Setting clear goals for your sales expectations   Understanding your bestsellers & how to utilise that to the max   Know that consistency looks different for everyone but it's the key (a FREE key might I add!) to build trust with your audience     LINKS MENTIONED IN THE EPISODE Join The Sales Project here!   YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here  

101 - 5 Ways to Transform your Sales for 2022

  If you have worked in fashion buying then I'd be very surprised if you haven't heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it's a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into something more serious when it exposed sexual allegations at different companies such as cough cough ASOS. For many reasons, the people behind the account have decided to remain anonymous so I sent over some questions via email and I'll be reading out their replies! I wanted a really fun & special guest for episode 100 so here it is!         In this episode we discuss :   what it looks like to run an anonymous account & the challenges they face with it   the scandalous activities BTS and in their DM's   the plans & goals for the future of the account     LINKS MENTIONED IN THE EPISODE https://www.instagram.com/lifeofabaa/ LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…  

100 - An Exclusive Interview with the Team @lifeofabaa

Rubi is a content creator who has built an audience of fashion loving followers across Instagram, YouTube & TikTok! She recently moved to the UK & in this episode shares some great advice about what it looks like to become an influencer   In this episode we discuss :   how to juggle different platforms when building an audience   what the purpose of each platform is for Rubi   the differences between what social media looked like a few years ago vs now & what it looks like for the future     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE https://www.instagram.com/poseandrepeat   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

099 - Building a Career as a Content Creator with Rubi @ Poseandrepeat

Happy New Year! Welcome back to the podcast after an unplanned Xmas / Covid break but it feels good to be recording again & sharing these episodes with you! I really struggled to come up with some goals over the xmas period but as soon as January came round (& I was feeling a million times better!) my inspiration struck & I started writing so many things down that I want to do for 2022 — ooh that rhymes! So if you're also feeling uninspired about what you want this year to bring then give this episode a listen!   In this episode I also share :   How I'm going to split out my fashion content & sales planning content across 2 different platforms   A brand new project I'm working on with The Stack World called The Fashion Clinic   Q1 goals and plans for the business     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

098 - Setting Plans & Goals for 2022

I came across Chanodil when they reached out to interview me for their platform so here we are returning the gesture! :) Chanodil is an award-winning service which helps fashion brands to easily connect with clothing manufacturers and manage the order process through one seamless platform.   In this episode we discuss :   the different businesses chathura worked for & built before finalising on chanodil   how the chanodil platform works   what challenges chanodil face when working with brand new businesses     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE https://chanodil.com https://www.instagram.com/chanodil   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

097 - Find an Ethical Supplier with Chathura @ Chanodil

Creative Babes Club is a creative community (online and irl) for creatives, small business owners, independents and those who love to shop & support small"! Alice began the community back in September 2019 as she wanted to bring creatives together and feel less alone in the less glossy, more crappy parts of being a creative, being your own boss and running your own business!   In this episode we discuss :   the journey alice took to arrive at creating this business   some times in our careers when not everything has gone to plan   our own personal juggles, struggles & joys at the moment     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE https://www.instagram.com/creativebabesclub   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

096 - Juggles, Struggles & Joy with Alice @ Creative Babes Club

I feel actually feel bit nervous about introducing this episode as it's a topic Michelle and I have wanted to speak about for a while but I also know it can be a complicated one with lots of opinions! So first of all let me tell you a little bit about Michelle & her brand! MW Makes is a leather goods brand set up by Michelle Wong in 2017. Developed through a passion for design and craftsmanship, MW Makes creates handcrafted leather goods for the everyday. Influenced by a background in architecture, each item is carefully designed with an emphasis on simple geometries, clean lines and functionality.   In this episode we discuss :   why vegan leather is not a sustainable alternative to plastic   michelle's process using the traditional artisan method of vegetable tan leather   her nomination for The Holly Tucker Independent Awards!  You can vote HERE!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE https://www.mwmakes.co.uk https://www.instagram.com/mwmakes     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

095 - Leather vs Vegan Leather with Michelle @ MW Makes

I'm so excited to introduce another childrenswear brand to the podcast as it's been a while! This week I'm speaking to Seyi, the British African Founder of Kamso After having her first child during her last year of university, Seyi also decided to start a business of her own which represented the natural beauty & craftmanship within her African heritage in a neutral colour palette.   In this episode we discuss :   how Seyi began her journey as an entrepreneur whilst being a full time mum   her struggles with juggling everything from social media to marketing & motherhood   how collaborating with Nigerian artisans makes it all worthwhile for her     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE https://www.kamso.co.uk https://www.instagram.com/kamsokids     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

094 - Embracing your Culture in Design with Seyi @ Kamso Kids

Lauren was one of the OG small businesses of the insta world & one of the first people I followed as inspiration! Lauren was taught to knit at the age of 11 by her grandmother, and she has a degree in Knitwear - pretty good credentials for running a knitting business! She hand-knits super chunky goodies in beautiful merino wool and has created an incredible community of crafters online!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   In this episode we discuss :   how lauren grew her business based on 1 comment from a coworker!   the pros & cons of receiving an incredible amount of press   tips on hiring people into your business as you grow     LINKS MENTIONED IN THE EPISODE https://www.laurenastondesigns.com https://www.instagram.com/laurenastondesigns   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

093 - Building a Long Term Business with Lauren Aston Designs

Sophie is my guest this week & reached out to me recently to discuss how spirituality had an impact on the big decisions she's made within her career! Obviously being a woo woo loving businesswoman myself I was all over it & couldn't wait to record this episode!   Also it's really interesting that all the spritiual episodes around magic & mindset do so well which shows me you're going to love this one too! Sophie was worked for 11 years in the retail industry working for brands such as Ralph Lauren, Diesel, Kate Spade and Burberry & took the leap to explore entrepreneurship and BYRCOLLECTIVE was born!   Through BYRCOLLECTIVE Sophie uses her industry expertise to help brands create great product& capitalize on opportunities to drive sales and maximize profit!  In this episode we discuss :   how we both used spirituality to move into self employment   the power of manifestation & the connection to self care   some great book recommendations to dive in deeper!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE Sophie's book recommendation Everyday Tarot   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

092 - Using Spirituality to Help Decision Making with Sophie Biggerstaff

  Welcome to another episode of The Fashion Feed! I did have a guest planned for this week but we had to rearrange so it's another solo episode today! I recently shared some snippets of the John Lewis trend report on my Instagram Stories & you all loved it so I thought I'd share the full article here for you!         In this episode I discuss :   what sold really well this year & what took abit of a hit!   how the TV made an impact on the sales at John Lewis   what's in store for 2022 in our consumer buying habits     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE  You can read the full article / report here! YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here  

091 - The John Lewis Trend Report For 2021/22

  Welcome to another episode of The Fashion Feed with meeeeeeee, Elizabeth Stiles! I can feel a collective slump in energy this week with the darker mornings so I'm sharing some journalling prompts to help pull you out of a creative funk!         In this episode I discuss :   the power of gratitude & manifestation   how to lift your energy with some health goals   reflecting on how far you've come already   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here  

090 - How To Get Yourself Out Of A Slump

Sandra is a Swedish designer with a long experience in the fashion industry, in recent years focusing on sustainability. She started out working for some of Sweden's biggest fashion chains and then decided to move to Paris to learn more about handcraft, do her masters and freelance for mid to luxury brands. There she got the inspiration for her slow fashion brand called Scandienne, a wordplay of Scandinavia + Parisienne that marries the two aesthetics. Now she has more than 10 years of experience and wants to spread the word about circular design and strategies.   In this episode we discuss :   the 10 key areas to consider within circular design     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE Nike's design guide: https://www.nikecirculardesign.com/guides/CircularityGuide.pdf   Ikea's design guide:  https://about.ikea.com/en/about-us/our-view-on/designing-for-circularity-and-our-future   Ellen McArthur's design guide: circulardesignguide.com   Redress design award's winner runner up: https://www.redressdesignaward.com/2021/jin-pei-wen YOU CAN KEEP IN TOUCH WITH SANDRA VIA THE LINKS BELOW: https://www.instagram.com/sandranicolestudio http://sandranicole.se   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

089 - 10 Design Pillars for Circular Fashion with Sandra Nicole Freiman

Tabara N'Diaye is the founder of La Basketry, a lifestyle brand which began its life offering handwoven homeware and accessories made in collaboration with female artisans in her native Senegal.  She has since gone on to release her debut book, 'Baskets', a stylish guide to basket-making, now available in 6 languages.  On a mission to make basketry 'fun and accessible', Tabara has crafted a community of like-minded basket lovers via workshops and the launch of DIY kits.    In this episode we discuss :   doubling your audience in a day through the impact of the black lives matter movement   the power of pr to tell your story to a new audience   the process of writing a book looks like behind the scenes   what people don't always tell you about leaving your job   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…     LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH TABARA VIA THE LINKS BELOW: https://labasketry.com https://www.instagram.com/labasketry     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

088 - The Power of PR & Storytelling with Tabara @ La Basketry

  Welcome to another episode of The Fashion Feed with meeeeeeee, Elizabeth Stiles! I've wanted to do this episode for ages & excited to finally share it with you & that's how to create a 1 page business plan for your fashion business regardless of what stage you're at!           In this episode 1 discuss :   the checklist to include within your 1 page business plan   how to complete your market research   a mix of practical and mindset tools for you to implement within your business!     PS - all of the areas I cover in the episode are also included within my online course 'how to grow a fashion brand online' which is open for enrolment until Monday 27/9/21 @ midnight!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here  

087 - 1 Page Business Plan for your Fashion Brand with Elizabeth Stiles

Now I've got your attention! You may have seen Molby The Label blow up during lockdown & seemed like it came out of nowhere but it was so interested to chat to Karina & find out how long the brand has actually been running before the birth of their famous gingham dress! Mølby The Label is an independent, British, slow-fashion brand created by Karina! Each garment is designed and handmade to order from their studio based in The Wirral. The team's vision is to create beautiful garments, which can be dressed up or down for all occasions. In this episode we discuss :   The importance of persistence & patience when it feels like your brand isn't going to work   How Karina grew from a 1 woman band to a team of 15 people!   Karina's honest advice for the next generation of fashion creatives   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH THE KARINA VIA THE LINKS BELOW: https://www.molbythelabel.com https://www.instagram.com/molbythelabel   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

086 - Karina @ Molby the Label on Being an Overnight Success

Onloan is the culmination of a very unlikely duo: Tamsin and Natalie who had previously zero professional common ground. Tamsin worked in finance whilst Natalie worked creatively in fashion. The unexpectedness of their collaboration is the fuel that drives Onloan to build the future of fashion.  It's one of the only platforms that actually supports designers by buying stock across current and past seasons. They are not peer-to-peer like most of their competitors but invest in designers to support their long-term creative vision and ultimately the industry as a whole. In doing so they keep clothes in circulation preventing fashion wastage. In this episode we discuss :   Some common issues that hold people back from renting their wardrobe   How On Loan started & some challenges they've faced over the past year   How On Loan are helping change the face of rental within sustainability     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH THE TEAM @ ON LOAN VIA THE LINKS BELOW: https://onloan.co https://www.instagram.com/onloan LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

085 - Onloan - Are You Ready To Change Your Mind About Rental?

The podcast is back after a short summer break and I am SO excited to share with you my next guest for today's episode - it's Hope Macaulay - contemporary luxury & bespoke fashion designer. Hope's handmade-to-order, garments have been featured in Vogue, Elle, Vanity Fair and the New York Times plus seen on Gigi Hadid! The garments are produced all over Northern Ireland, by a small team of knitters and seamstresses – and also by Hope herself! They all strongly believe in high quality, made-to-order, handmade garments, shopping small, and supporting local women in the community. In this episode we discuss :   How Hope's brand transitioned from her graduate collection   What her design process looks like   How she feels about the copycat YouTube videos which have over 1 million views!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH HOPE VIA THE LINKS BELOW: https://hopemacaulay.com https://www.instagram.com/hope.macaulay   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

084 - An Interview with Hope Macaulay

Wow thankyou so much to everyone listening to the podcast, it recently hit EIGHTY THOUSAND downloads which is absolutely mind blowing! This week I'm interviewing Michael Waas who is VP of North America at TIPA, a company that creates compostable solutions for brands looking to make the switch to sustainable packaging. They help fashion houses around the world – including PANGAIA, Stella McCartney and Gabriela Hearst - reinforce their sustainability ethos by ensuring even the packaging your clothes come in is created with the planet in mind. In this episode we discuss :   Why packaging needs to be more of a priority and less of an after thought   The impact Covid has had on the increase in plastic usage this year   What upcoming innovations we're going to be seeing in packaging very soon!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH TIPA VIA THE LINKS BELOW: https://tipa-corp.com https://www.instagram.com/tipacorp   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

083 - The Plastic Pollution Crisis with Michael Waas @ Tipa Packaging

Welcome back to another episode of The Fashion Feed podcast & we're talking about jewellery but not as you know it! It's been a couple of years now since I've stopped buying bits of jewellery for £5 or £10 & started to invest in better quality gold vermeil or gold plated pieces to save my skin from going green! I can confirm that straight after recording I went on Catch's website and treated myself to a couple of pieces that I know will last me a lifetime (quite literally) & they arrived today!!! On this week's episode I'm introducing Catch Rhys who's a jewellery designer inspired by her mum's solid gold rings which she's worn consistently for over 40 years! Although Catch quickly realised that the options were limited; mass-produced and low quality (or wildly expensive and inaccessible!) In this episode we discuss :   Catch's accidental entrance into the world of fine gold jewellery   The benefits of solid gold vs gold vermail   How Catch has overcome sustainability challenges in an old fashioned jewellery industry   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH CATCH VIA THE LINKS BELOW: https://www.catchrhys.co.uk https://www.instagram.com/catchrhys   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

082 - Recycling Gold with Catch Rhys

This week on the podcast we have Samantha from sunny Scotland! A fashion designer who founded her own company straight after graduating & has grown to become one of the most visually striking contemporary brands within the UK after being featured on the likes of Miley Cyrus, Paloma Faith, Pixie Lott, Kate Nash & Molly King! Samantha's main objective at Isolated Heroes is to empower others by making her customers feel the most confident version of themselves whatever their shape or size. Isolated Heroes also love to celebrate body positivity with collections stocked from a size UK 6 through to a UK 28.  In this episode we discuss :   Samantha's collaborations with the V&A and Urban Outfitters   How she prepared a record number of units in such a short space of time   The lessons learnt when working with such big names     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH SAMANTHA VIA THE LINKS BELOW: https://www.instagram.com/isolatedheroes/ https://www.isolated-heroes.com/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

081 - How To Prepare For A Pop Up Event IRL With Samantha @ Isolated Heroes

  Welcome to another episode of The Fashion Feed with me! This week I want to share with you some lessons I've learnt from 7 different business books! There's a theory that you can summarise every non fiction book in less than 15 minutes so we're going to put that to the test!         In this episode we discuss :   which business books I have found to be useful in the growth of my online business   some recommended reads over the summer if you're lacking inspiration   1 lesson i've taken away from each book & still implement with myself and clients!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here  

080 - 7 Lessons I Learnt from 7 Business Books with Elizabeth Stiles

Celia @ Junk LDN spent most of her 20's travelling Asia & Australia spending many months living & working in little bars across Cambodian beaches for local families. It was here she began to see first hand the effects of plastic waste on the ocean After learning that the fast fashion brands she had been buying her bikinis from were exploiting their workers & destroying the nature she loved so much, she decided to start her own swimwear brand. One that was ethical & planet - friendly but still colourful & tons of fun! Being able to support a developing country was close to Celia's heart after her time spent in Asia. After visiting Bali several times, she found the perfect factory that treated their workers well & specialised in eco - friendly fabrics made from recycled bottles and fishing nets Together they have created a playful beachwear brand that doesn't harm the planet In this episode we discuss :   Celia's first launch of swimwear during a worldwide pandemic & travel restrictions   How the launch felt behind the scenes vs online   The power of your language when talking about your brand in a negative or positive way   What kept Celia motivated in the height of winter   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH CELIA VIA THE LINKS BELOW: https://junkldn.com https://www.instagram.com/junkldn   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

079 - Selling 1 Collection For 1 Year With Celia @ Junk London

  Welcome to another episode of The Fashion Feed with me! This week I want to share with you some advice I've received over the years that helped me show up with more confidence & consistency when sharing about my business online        In this episode we discuss :   how much time you should be spending on your marketing plans   being grateful for the audience you have rather than always chasing new people   why you should show up even when you feel like nobody is watching   how to repurpose your content without boring people   my secret trick to understanding how big companies speak to their audience!     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE Visibility is something I'm really passionate about because the more time & effort we can put into our marketing efforts, the more chance we have of making sales! So if you're listening / reading at the time of recording, the doors to my new marketing course The Visibility Project are now open & would love to have you join - the link is here in the show notes :) www.elizabethstiles.co.uk/visibilityproject   YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   contact me If you'd like to find out more about working together on your brand, click here  

078 - Advice That Helped Me Be More Visible Online With Elizabeth Stiles

Danielle reached out to me a couple of weeks ago after something I said in one of my courses about feeling 2 separate emotions at the same time Danielle is the owner of @yesterday_is_forever_vintage & cares deeply about offering her customers an attractive and affordable option to fast fashion, which in her case is vintage clothing! She recently left a 12 year career in supporting people with disabilities & specialised in well-being in the workplace, alongside gaining and retaining new and existing jobs for people with mental health diagnoses.  In this episode we discuss :   Danielle's career history working with people who have disabilities in the workplace   Making plans as a freelancer when shit hits the fan   The importance of investing in your workspace     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH DANIELLE VIA THE LINKS BELOW: https://www.instagram.com/yesterday_is_forever_vintage/ https://www.yesterdayisforevervintage.com/ LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

077 - Protecting Your Mental Health When WFH with Danielle @ Yesterday Is Forever Vintage

I've got another solo episode for you today which is a slightly different message about how it felt to get 10,000 followers on Instagram. In this episode we discuss :   my journey from 5k followers to 15k in a year   the reality of how it felt for my audience to grow so quickly   why my message of helping creatives make money is so important to me   how to set boundaries with your community online     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE www.elizabethstiles.co.uk/visibilityproject   YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

076 - How It (Actually) Felt To Hit 10k Followers With Elizabeth Stiles

Tionne discovered my page at the beginning of lockdown after watching a YouTube video I did with Vanessa Daniels. When she got in touch afterwards, her message was packed with so much enthusiasm to start her brand that I knew whatever this girl was doing, I wanted to do it with her! Tall HQ was born from a frustration with the lack of creativity for the tall community in fashion. So Tionne has achieved the impossible by creating a luxury brand  on a lean budget as a mother during lockdown - it's such an inspiring story! In this episode we discuss :   Tionne's journey into the fashion industry   The first collection for Tall HQ & the pre - order process   How Tionne built the brand from scratch as a single mother during lockdown   Her motivational advice for anyone who's looking to start their own fashion brand     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH TIONNE VIA THE LINKS BELOW: https://www.tallhq.co.uk/ https://www.instagram.com/tall_hq/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

075 - Starting A Fashion Brand From Scratch With Tionne @ Tall HQ

I've got another solo episode for you today talking about a popular topic - content!!! Having a product based business is like a content hungry monster that is never satisfied so posting online can sometimes feel like a thankless task. However it is an incredible tool that is free to use & great for sales if you know what you're doing! In this episode we discuss :   what you should be talking about before you launch your business or in between product launches   how to keep the momentum online if you don't have any new products to promote   conversation topics that engage your audience on a deeper level     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW: https://www.elizabethstiles.co.uk/ https://www.instagram.com/elizabethstilesuk/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here

074 - What To Post In Between Launches With Elizabeth Stiles

They say you should start a business you wished already existed, so that is exactly what Tilly did. DGF was founded in a tiny London basement apartment stacked with killer vintage, deadstock sunglasses, a laptop, a vintage market stall and an ASOS marketplace boutique. DGF was a key supplier to ASOS for 9 years, and since then created partnerships with Nike, Frankie Collective and many more.    DGF is a women owned and operated global design, manufacture, logistics agency. We create accessories, apparel, packaging, sportswear, and lifestyle products. For 9 years we have worked on re-imagining brands product ranges with the finest, most sustainable materials. We partner with the best, ethical factories around the world to support local communities and empower women to leadership roles in our offices and our factory partners.    In this episode we discuss :   Tilly's career from supplying to high street brands & now owning her own manufacturing agency   All the issues which can arise during the manufacturing process   The individual steps it takes to get a garment from paper into productioni     Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH TILLY VIA THE LINKS BELOW: https://www.instagram.com/dogoodfactory/ https://dogoodfactory.com/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here