The Forbes Interview

Dean Metropoulos: The Man Who Resuscitated The Twinkie

Dean Metropoulos, founder and CEO of Metropoulos &amp; Co., has taken on America's most beloved but beleaguered brands and brought them back to life like: Pabst Blue Ribbon, Bumble Bee Tuna, Chef Boyardee and the Twinkie. Hear what draws him to a company, how he thinks business needs to modernize and why he doesn't spend a lot of money on advertising.

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<p>Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.</p>