Make Your Ads As Good As Your Shows

The people who listen to your show also have to listen to your ads. Don't make them skip 15 seconds forward. With Gimlet’s Nazanin Rafsanjani and KPCC’s Josie Huang.

Werk It: The Podcast is a selection of talks and discussions from the Werk It Festival for women in audio. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com.

You can find more information at www.wnyc.org/shows/werkit.