99% Invisible

196- The Fresno Drop

<p>In September 1958, Bank of America began an experiment – one that would have far reaching effects on our lives and on the economy. They decided after careful consideration to conduct this experiment in Fresno, California. The presumption was that … <a href="http://99percentinvisible.prx.org/2016/01/19/196-the-fresno-drop/" target="_blank">Continue reading →</a></p>

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.