28. WLTM part I

28. WLTM part I

By Helen Zaltzman

The Allusionist

Thursday, 28 January

Your online dating profile is the latest spin on a 300-year-old tradition of advertising yourself in order to find a spouse, a sexual partner, or someone to take care of your pigs.

Francesca Beauman, author of Shapely Ankle Preferr’d: A History of the Lonely Hearts Ad, digs into lonely hearts ads to see how British society and desires have evolved over the past three centuries.

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