SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses

SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses

By Kunle Campbell

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs

I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult, hard and lonely. Change can tear you apart but only for a brief period of time until experience, hindsight and resilience is re-build you. You always have to have the end goal in mind to see the benefits of change and see its true purpose.  

Sabina had limited choices over the course of the 2008 financial crisis. Her business directly serviced the real estate market; which ultimately led to shutting it down. Although she was faced with losing her business, she kept her ears glued to the ground and learnt from a business mentor about the then up and coming technology behind electronic cigarettes and its potentially disruptive impact on the tobacco industry.

She doubled down on it and moved her family to Costa Rica in order to significantly reduce their living expenses and work on building their business. She has since lived in Belize, Central America and then decided to settle in Bali for a few years. She is currently now in North America and visits Bali regularly. 

This episode and interview is one of my all time favourites as it really got me thinking about change. I definitely recommend it.



This episode is brought to you by 


Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on



.STORE domains are getting mainstream adoption by brands such as Emirates (, Jimi Hendrix (, and F1 (

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at

Heart UK