Netflix will get ads, predicts The Trade Desk CEO Jeff Green

Recode Media

By Recode

Netflix will get ads, predicts The Trade Desk CEO Jeff Green

Thursday, 15 November

Jeff Green, the CEO of the online advertising marketplace The Trade Desk, talks with Recode's Peter Kafka about the state of digital ads. In this episode: (2:04) Competing with Google and Facebook; (4:21) What the Trade Desk does; (06:56) Programmatic advertising, Yahoo and Microsoft; (12:35) Fixing “crappy” ads online; (15:26) Google and Facebook’s lack of transparency; (17:18) Are programmatic ads responsible for publications’ declining revenues?; (20:08) Subscriptions vs. ads and Connected TV; (24:00) Will Netflix ever have advertising?; (26:12) Matching brands with “safe” content; (28:55) Fraudulent programmatic ads; (32:09) "The biggest problem in advertising today”; (36:06) Convincing people top buy ads off Google and Facebook; (39:41) Amazon’s encroachment on Google’s turf; (42:39) GDPR and other regulations; (45:27) Direct-to-consumer offerings and China Learn more about your ad choices. Visit podcastchoices.com/adchoices
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