Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience

Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience

By Digiday

This week's guest is Chris Altchek, the CEO and co-founder of Mic, a news publisher focused on young people. Mic has raised nearly $60 million -- and it was one of the first publishers to talk about the pivot to video. Chris discusses whether the pivot was a mistake, figuring out Facebook, and how Mic’s vertical expansion is going.
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