Business of Fashion’s Imran Amed: Subscriptions work if you know your audience

Business of Fashion’s Imran Amed: Subscriptions work if you know your audience

By Digiday

Imran Amed began The Business of Fashion as a blog he wrote for himself. Today, it has grown into a leading news and analysis website for the fashion industry with offices in London, New York and Shanghai. The publication has grown several revenue streams: events, online courses, a careers website and most recently, subscriptions. Amed discusses subscription strategy, events, filling a white space in the industry and more in this episode.
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