The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
By Digiday
11/10/17·42m 10s
The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscriptions, advertising, differentiating from free alternatives and more on this week’s Digiday Podcast.