Decoder with Nilay Patel

Recode Decode: Why salad chain Sweetgreen thinks like a tech company

Jonathan Neman, the co-founder of fast food salad chain Sweetgreen, talks with Recode's Kara Swisher about the company's techie side and the future of restaurants. In this episode: (01:26) How Sweetgreen got started; (04:14) Starting up in Washington, D.C.; (07:28) Why Sweetgreen sees itself as a "food platform"; (10:58) The challenges of food; (18:01) Sweetgreen's competitors and how it sources ingredients; (23:05) Online ordering; (27:21) Delivery and why other restaurants are giving up too much control; (30:12) Customer service vs. logistics; (34:05) "We wanted to make vegetables sexy"; (37:25) Tech companies getting into food; (40:17) Going international and to new cities in the U.S.; (41:29) Challenges and mistakes; (46:08) How Sweetgreen is using the blockchain; (49:07) The future of food and of Sweetgreen Notes from our sponsors:LEGO: In today's show you heard advertising content from The LEGO Store. With LEGO, every gift has a story. Start your story today at https://LEGO.build/Recode-Ship
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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.