Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’
By Digiday
18/12/18·30m 53s
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez, CEO of Vertical Networks, joins us in this episode.