Hong Kong's Octopus Card - A Highly Usable Product

Users of Hong Kong's public transport system will be familiar with the Octopus card, which I consider to be exemplary in terms of the user experience it offers.

In this brief episode, I talk about some of the things that make it so easy to use.

For information on the training mentioned at the end of the podcast, refer to the Information & Design website (http://www.infodesign.com.au/training/default.asp).