I spoke to Jared Braiterman, from
jaredRESEARCH (www.jaredresearch.com). Jared has done ethnographic research many organisations.
I asked him what's meant by ethongraphic research, and how it's applied.
The
Mobile China work Jared refers to is avaialble on his site (www.jaredresearch.com/mobilechina).
The book on user research that he mentions is Mike Kuniavsky's
Observing the User Experience (www.amazon.com/exec/obidos/ASIN/1558609237/informdesign) - a book which I coincidentally described on my infodesign.com.au website as "the only 'must-read' book in the field published in 2003".
(References to books on this webiste are links to Amazon.com -
we earn a small commission on any purchases you make on following such
links).