New York Times' David Rubin: Marketing has to win over the newsroom
By Digiday
10/01/19·26m 42s
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a newsroom, how the Times sees its brand around truth and the challenge of not being pigeonholed as an anti-Trump brand.