S2: Turning an industry on it's head, with Freddie Garland, founder of Freddies Flowers

This week Holly meets Freddie Garland, founder of Freddie's Flowers. Fresh out of university, Freddie started work as one of Abel & Cole's delivery drivers. Cutting his teeth selling subscription models and having parents who were florists - Freddie spotted the potential for a floral subscription delivery service.

With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. Despite a few hard learnt lessons along the way; an ill fated milk float serving as a delivery vehicle and some sourcing issues, Freddie's Flowers has gone from strength to strength.

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