Snap! Acquired is live on the scene reporting from the "Super Bowl" of 2017 tech events: Snap Inc's hugely anticipated (and just plain huge) IPO. What does the future hold for this plucky “camera company”? Will Snap's IPO endure as tech's most important picture-frame since the 2012 debut of Facebook, or is it destined to fade as just another snapshot? We debate!
Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe
Topics covered include: Reference to our
previous Acquired episode on Snap covering Facebook’s failed attempt to acquire the company in 2013, which goes deep on Snap’s origins and early historySnap’s busy years since: launching
Discover,
Lenses,
Geofilters,
new Chat,
Memories, an
ads API,
acquiring Bitmoji, and, of course,
debuting SpectaclesThe incredible document that is
Snap's S-1 filing (read starting from the
“BUSINESS” section on p.93)Snap Inc’s “unique” voting structureEvan Spiegel’s “CEO Award” bonus for successfully completing an IPO: an extra 3.0% of the company worth more than $600MSnap’s IPO pricing, first day of trading “pop”, and momentum carried into day two Introducing a new show section (for IPOs): Narratives! Snap
is a “camera company"Snap's opportunity is
winning television ad dollarsSnap is a cult of the “
product genius”Snap has a growth problem… and its name is Instagram (
Stories)Snap has a cost problem: the (first?)
gross margin negative IPOWall Street to Evan: “
we trust you… for now"Chris Sacca’s
biggest email fail of 2012…And of course all the classics from the Acquired canon: waves, moats, flywheels, network effects, starting small and more!
The Carve Out:
Ben:
The Bill Simmons Podcast with Ben ThompsonDavid:
The Art of War, also
Evan Spiegel’s Carve Out for 2013 :)