Episode 32: The Snap Inc. IPO

Snap! Acquired is live on the scene reporting from the "Super Bowl" of 2017 tech events: Snap Inc's hugely anticipated (and just plain huge) IPO. What does the future hold for this plucky “camera company”? Will Snap's IPO endure as tech's most important picture-frame since the  2012 debut of Facebook, or is it destined to fade as just another snapshot? We debate! 

Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe

Topics covered include: Reference to our previous Acquired episode on Snap covering Facebook’s failed attempt to acquire the company in 2013, which goes deep on Snap’s origins and early historySnap’s busy years since: launching Discover,  Lenses,  Geofilters,  new Chat,  Memories, an  ads API, acquiring Bitmoji, and, of course,  debuting SpectaclesThe incredible document that is  Snap's S-1 filing (read starting from the  “BUSINESS” section on p.93)Snap Inc’s “unique” voting structureEvan Spiegel’s “CEO Award” bonus for successfully completing an IPO: an extra 3.0% of the company worth more than $600MSnap’s IPO pricing, first day of trading “pop”, and momentum carried into day two Introducing a new show section (for IPOs): Narratives!  Snap  is a “camera company"Snap's opportunity is  winning television ad dollarsSnap is a cult of the “product genius”Snap has a growth problem… and its name is Instagram (Stories)Snap has a cost problem: the (first?)  gross margin negative IPOWall Street to Evan: “we trust you… for now"Chris Sacca’s biggest email fail of 2012…And of course all the classics from the Acquired canon: waves, moats, flywheels, network effects, starting small and more! 

  The Carve Out: 

Ben:  The Bill Simmons Podcast with Ben ThompsonDavid: The Art of War, also Evan Spiegel’s Carve Out for 2013 :)