The Magic Bullet to Increase Money & Profit

In this episode, Rob talks through the magic bullet to increase profit, and therefore how much money you have. Rob talks about his own journey at Progressive Property in setting up the VIP programme and shares some of the key learnings from that process. If you want to increase your profits and money this is the podcast for you.

Key Takeaways

Target Your Best 20% of customers. These are the clients that you want to keep. They pay regularly and are not always looking for a discount. The aim is to keep this 20% and increase that number with similar type of clients.

Have A Specific Target In Your Marketing. Place in your marketing that you will only work with people who have 1-5 properties for example. This means that you will say no to others. This has to be really clear in your marketing.

Put Up Your Prices. If you have sold out of things before you have made them then you are able to increase prices. This is the easiest way to increase your profit. The hardest step is taking the plunge.

The Right Clients Leave. The difficult part is making the change, making the decision to increase prices. Some clients will leave but they will be the clients that you want to leave. They will make room for other clients with better spending power.

You Have To Say That I’m Worth More. An easy way increase profits is to incrementally increase your prices by 5% each year for example. This is preferable to increasing your prices in one year by 70%.

Best Moments

‘Your probably missing the business you don’t want.’
‘All your rejected clients know that you are a future potential partner.’
‘The magic bullet is to increase your prices for an easy way to increase profit.’

‘The clients that leave make room for clients with higher spending power.’

‘People pay based on value not on price.’

Valuable Resources

ABOUT THE HOST

Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.

“If you don't risk anything, you risk everything”

CONTACT METHOD

Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn - https://uk.linkedin.com/in/robmoore1979