163: Todd Herman | The Alter Ego Effect

Todd Herman (@todd_herman) is an entrepreneur, coach, mentor, and author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life.

What We Discuss with Todd Herman: How you can harness the power of your own secret identity -- and why you would ever want to. What it takes to adopt seemingly out-of-character characteristics and dominate your personal and professional life. Why taking on an alter ego isn't a "fake it 'til you make it" scheme, but channeling little-used facets of yourself you may not even realize exist. The hidden enemy forces that oppose your attempts at accomplishment and how to resist their subtle and not-so-subtle influences. How to honestly understand and come to terms with what truly motivates you -- and deal with what keeps you from following these motivations. And much more...

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