Troy Carter: "There was no Plan B"

Troy Carter: "There was no Plan B"

By The Sunday Times

The Sunday Times’s tech correspondent brings on Troy Carter, Lady Gaga’s former manager and music executive, to talk about the importance of radio (3:40), why streaming is still evolving (6:10), the death of the album (7:20), showing up at Spotify (9:50), the music industry’s history of screwing artists (13:50), why artists are less desperate than they used to be (15:20), growing up as an aspiring rapper in West Philadelphia (21:40), doorstepping Will Smith and DJ Jazzy Jeff (24:30), dropping out and failing (26:50), promoting Wu-Tang Clan in Philadelphia (28:55), working at Bad Boy when Tupac Shakur got shot (30:30), becoming Eve’s manager (32:40), what works in music (33:40), negotiating with Taylor Swift (36:55), becoming Lady Gaga’s manager (39:30), how they used social media to build a following (42:10), becoming a tech investor (40:55), how the techlash has created opportunity (43:40), investing early in Uber (47:55), the merging of culture and tech (49:10), whether we should worry about algorithm-led art (51:40), how the music industry will change (55:40), his worst day of work (58:40), and managing Prince’s estate (1:01:00).

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