175: Brian Scudamore | How Failure Can Be Your Key to Success

Brian Scudamore (@BrianScudamore) pioneered the industry of professional junk removal with 1-800-GOT-JUNK? at age 18, scaled that success into three more home-service brands, and is the author of WTF?! (Willing to Fail): How Failure Can Be Your Key to Success.

What We Discuss with Brian Scudamore: How Brian turned a trash removal business that began with a $700 investment into an international, multimillion dollar service franchise. The $29 gimmick Brian used to prove to his franchise partners they didn't need to spend big bucks on traditional marketing tactics to get their small business known. Why high school dropout Brian didn't sell his business and retire in his 20s -- even when competitors offered him millions of dollars. Brian's WTF (willing to fail) philosophy that has allowed him to harness the smaller failures along the way to avoid ultimate catastrophe in the long run (with examples). Practical exercises you can use -- for entrepreneurship as well as personal enrichment -- to similarly WTF your way forward. And much more...

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