How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand
By HBR Presents / Brian Kenny
12/03/19ยท24m 9s
Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.