Indistractable Equals Indestructible

The author of "Hooked" and the blog, NirandFar, Nir Eyal’s passion for consumer psychology has a particular focus: how technology can attract, motivate, and even addict us. Nir tells us how we can master habits to send a powerful message and improve our own process. Learn more about your ad choices. Visit megaphone.fm/adchoices