The Digital Human
In November 2018 and LA based band Threatin landed in the UK to begin their first European tour. Their promoter had booked venues in England, Scotland and Northern Ireland, new band members had been signed up with the promise of venues that could hold over 1000 people, the online audience was huge and passionately vocal on social media about their love of this brilliant upcoming band.
But when they took to the stage, there was no audience to greet them. The illusion of rockstardom burst when it crossed over from online into the offline world. The reality was that the agency, the managers, the fan club, the youtube interviews - all had been manufactured by the band’s frontman Jered Threatin.
When all was revealed the story went viral across the globe. Jered later claimed that the whole thing a deliberate performance that exposed the problems of fake news in the digital world, and that anyone who had participated was part of the ‘illusion’.
Aleks digs into the strange story of a fake tour that ended up with real fame, or at least infamy - asking why we trust what we see online, where the line is drawn between performance, trolling or lies, and finds out the real life consequences for people swept up in an online illusion.