IMGN Media’s Barak Shragai: You can build media brands on Instagram

IMGN Media, the digital media company that owns Daquan, the meme account with 12.3 million Instagram followers, is focused on creating content for teens and young adults primarily on Instagram and Snapchat. Barak Shragai, co-founder and CEO of the company says the company isn't just a social media account but also a media brand. On this episode, Shragai makes a case for why Instagram accounts with massive audiences are not just a cultural phenomenon but also sustainable and profitable media brands. He also also talks about creating video for Snapchat and Instagram when most other publishers have cooled off on video for platforms. Get Digiday+ for three months at only $99. Enter code INTRO at checkout.