Amazon Project Zero: How will this impact Amazon Sellers?

See more at https://awesomers.com/137 1) What is Amazon Project Zero? Amazon Services, which is responsible for the marketplace and all Amazon FBA Sellers has developed the Amazon Project Zero in response to the ongoing epidemic of counterfeit items and brand hijackers. Using the word epidemic is our own characterization of the wild west situation that is often at play on the Amazon marketplace which can devastate sellers and negatively impact the shopping experience at Amazon.com. In fairness, here is Amazon's official declaration about Amazon Project Zero:"We are excited to announce Project Zero, a new program that empowers brands to drive counterfeits to zero. Project Zero combines Amazon's advanced technology, machine learning, and innovation with sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products." 2) How can I join the Amazon Project Zero program? Right now Amazon is limited the program to certain brands that were invited. Although this is common in the beta phase to be sure the flow of the concept and services offered are working, you do have to wonder why the big PR push about it if most sellers don't have access. The project starts in the U.S. only, but there are counterfeits worldwide. One argument is that Amazon is trying to send a strong signal to the bad actors who perpetrate this fraud on the Amazon marketplace on a regular basis, basically telling them their time is up. Another perspective is that this is only a PR stunt to reduce the bad publicity that Amazon has been getting in recent months related to the rampant sales of counterfeit items. Here is the official statement from Amazon: "Project Zero is currently an invite-only experience available in the U.S. We are adding brands as quickly as we can, while ensuring a high quality experience. Brands that are not yet enrolled should join the wait list and we will let them know as soon as we are ready to add them. See more at https://awesomers.com/137