#19 Rory Sutherland: The Psychology of Advertising

#19 Rory Sutherland: The Psychology of Advertising

By Farnam Street, Shane Parrish

In this info-packed and entertaining interview, Rory Sutherland, Vice Chairman of Ogilvy & Mather, and I dive deep on advertising, persuasion, and why humans do some of the silly things we do.

 

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