Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020

Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020

By Digiday

Barstool Sports CEO Erika Nardini believes Barstool can be a $100 million revenue company "within the next year and a half." That will have to come from growing channels of revenue and not depending on any one of them, especially advertising. Nardini discussed how Barstool is building out these revenue streams, why personalities matter, how podcast revenue is lucrative for Barstool and more.
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