The Nod

Conscious Rap: The Birth and the Backlash

The turbulence and violence of the late 1980s pushed hip-hop away from its party music roots, giving birth to a new subgenre: conscious rap. Groups like and Public Enemy and artists like KRS-One became stars, creating music that emphasized pro-Black political messaging. But just as conscious rap was reaching its height, one song threatened to bring the whole movement crashing down.
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The Nod tells the stories of Black life that don’t get told anywhere else, from an explanation of how purple drink became associated with Black culture to the story of how an interracial drag troupe traveled the nation in the 1940s. We celebrate the genius, the innovation, and the resilience that is so particular to being Black -- in America, and around the world.