The Controversial History of United Fruit

The Controversial History of United Fruit

By HBR Presents / Brian Kenny

Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy.
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