Auctions That Decide Which Web Ads You See Draw Scrutiny

Auctions That Decide Which Web Ads You See Draw Scrutiny

By The Wall Street Journal

Superfast electronic auctions, known as real-time bidding, determine which online ads you see. But the Wall Street Journal's Patience Haggin says the auctions have drawn the attention of regulators in Europe because of data privacy concerns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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