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Lily Simpson: How To Start A Wellbeing Brand

Lily Simpson: How To Start A Wellbeing Brand


How to start a wellbeing brand with Lily Simpson, The Founder of the Detox Kitchen

In the fifth episode Nicola talks to Lily Simpson - the founder of The Detox Kitchen - a brand that is passionate about getting people to eat healthier food. Starting from her kitchen table with just £10,000 she borrowed from the bank, seven years on Lily’s company now has a turnover of £4m, an online delivery service and two delis in London (one which now has a workout studio too.)

Nicola asks Lily about her success so far, gets her BEST tips for starting a wellbeing brand AND Lily talks about her setbacks, her tenacity for getting her food into peoples hands (which includes Elle Macpherson and Gwyneth Paltrow) and also gives tips on how to raise the money to start your business.

If you want to get in touch or just see what we're up to then give us a follow on Instagram. Nicola can be found at @nicolaelliottmoss, NEOM Organics at @neomorganics and Lily at @thedetoxkitchen.

Read more about when Nicola met Lily on the NEOM Blog (

And thank you for listening!

Heart UK