Building that Burger Empire with Charles Zeng, Founder & CEO of Charlie's Hospitality Group

Charles Zeng could be the burger mayor of Shanghai. He currently owns five Charlie’s Burger restaurants in the city and consistently serves up some of the most legit burgers, shakes, and now gourmet Jianbing — an early morning local favourite. Originally from NY, Charles got hooked on the vibrancy and energy of Shanghai. Like many, he thought that opening his own restaurant should be easy enough, and opened Piro nearly seven years ago. In today’s podcast, we discuss Charles’ journey and his tips on navigating the F&B scene in China. We also get to talking about some of his wackier creations, like gourmet dog treats (which he swears are delicious) and truffle Jianbing. All of that and more in today's podcast!

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Have a taste @ one if their many locations: 89 Changshu Lu,near Changle Lu 常熟路89号, 近长乐路 // Jing'an Kerry Centre, Suite B1-11, South Phase, 1515 Nanjing Xi Lu, near Changde Lu. 静安嘉里中心, 南京西路1515号南区B1-11, 近常德路. //