Can Blockchain Solve Fake Goods Entering the Market? With Billy Chan from DropChain

If you live in China you usually ask yourself: is this milk real? Is this wine a copy? Is this vegetable really organic?
Billy Chan, Founder of DropChain hopes that blockchain innovation will set us in the right direction by providing a more transparent food and beverage supply network. He believes that tracking where your consumable goods comes from through downstream engagement and gamification is the way of the future.

Born and raised in Vancouver, Billy Chan was drawn to China after a trip in 2010. After working for Microsoft and then starting a beverage distribution startup, he saw the potential that blockchain could bring to help reduce fake or untraceable goods that make their way to our dinner tables. As Billy likes to say, DropChain is "traceability beyond farm to fork".

You can find out more about DropChain through their website:
www.dropchainproject.com
WeChat Group: DropChainDropChain

About the host: Emilie Steckenborn is based in Shanghai, China for the last six-plus years. She is currently the Head of Education for Asia & MEA at Treasury Wine Estates. Apart from hosting this foodie podcast, Emilie is a wine educator and the official Wine Consultant for China Eastern Airlines. Her background includes a degree in Gastronomy from Cordon Bleu & Universite de Reims in France, a Wine Business Degree from NC in Canada.
Contact us: emilie.steck@bottledinchina.com

Thank you to our Producer, Ryan Shuken, our Editor Jeff and our Production Editor David Xu. Finally, thank you for listening!