WeChat Tips for Navigating China with Zhiwei, CEO of Penguin Guide

Ever wonder how to leverage from Wechat, China's largest social media platform with over 1 billion users?
Zhiwei, CEO of Penguin Guide joins us today to discuss the evolution of online sales and marketing on China's largest social media platform: Wechat. With over half a million followers, Zhiwei founded a successful wine education and entertainment platform that has now branched out to food, wine, beer and so much more.

In this episode Zhiwei shares his insider tips on how to connect with your audience, how to build your brand and how to leverage sales through Wechat!
Follow them here: 企鹅吃喝指南 ／ Wechat ID: qiechihe

Thank you to our Producer, Ryan Shuken and our Production Editor David Xu. Finally, thank you for listening!
For inquiries or sponsorship please contact: emilie.steck@bottledinchina.com