Innovation in the spirits industry. Insight into the Chinese market with Nancy Juang

Innovation in the spirits industry. Insight into the Chinese market with Nancy Juang

By Emilie Steckenborn

Ganbei! In this episode Nanacy Juang updates us on what's really going on in the Chinese spirits industry. Originally from Seattle and currently based in Shanghai, Nancy has worked with the top tobacco, wine and spirit brands in China and Taiwan.

In this episode we discuss what's hot in the spirits market! We dive into the new generation of drinkers: millennial, and find out their preference. Finally, we also talk about China's most consumed spirit: Baijiu. Is it booming or fading out?

Thank you to our Producer, Ryan Shuken and our Production Editor David Xu. Finally, thank you for listening!

-
-
Heart UK
Mute/Un-mute