HuffPost's Lydia Polgreen on the risk the pivot to paid could create an 'unequal news ecosystem'

HuffPost's Lydia Polgreen on the risk the pivot to paid could create an 'unequal news ecosystem'

By Digiday

As many publishers zero in on consumer revenue strategies and hardened paywalls, HuffPost is taking a different tack. "Look, I spent 15 years working at The New York Times, which is a fantastic news organization, and I'm thrilled to see them thriving with a subscription model that restricts access to their product," HuffPost editor-in-chief Lydia Polgreen said on this week's episode of the Digiday Podcast. "But I think what we're ending up with is a highly unequal news ecosystem in which the wealthiest, most educated, most spoiled-for-choice news consumer are the best served. I would be very worried about a world in which advertiser-supported, free-to-consumer news just went away. I think that would be a tragic loss." Polgreen discussed the diminishing returns of news aggregation, alternative sources of revenue for HuffPost and why news publishers need to think beyond the Trump administration.
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