Scale Up Your Business Podcast
Marketing Your Influence and Impact for Scale & Growth
‘If you want to build more impact do it through your influence and personal brand associated with your business’
In this episode packed with content, Nick explores the vital importance of building and marketing your personal brand to increase your influence and impact.
He shares practical and detailed advice on how to tell your story with the impact that will drive pace, scale and growth.
This is a comprehensive guide on how and what you should do, listen in now and get started.
Understand what your topic is
If you have a business your topic may not necessarily be the business you are in, it may be the market or the context you are involved with. Your topic may link back to your business but your personal brand will provide a bigger platform to talk about your chosen topic.
What is your customer’s problem?
You don’t want to be a problem marketer
You want to do what most people don’t do
You have to both identify the problem and describe the ambitions your customer is seeking.
Who you are and what are the messages you value?
Who do you need to be an example for? why do you have any credibility?
You must build rapport and authenticity with your customer and the more they understand about you the more they will identify and connect with you.
Create a solution, build a business
Make sure that your business or businesses are associated back to your personal brand.
Some people struggle with the concept of selling but selling is a service, it’s about giving people the opportunity to participate in whatever your business is because you can genuinely help them.
Leverage social media
You’ve got to leverage social media. It is the one thing out there that for whatever amount of time you have is hugely accessible to everybody.
It gives you a vehicle and platform to do marketing essentially for free.
What message do you want to get out there?
Evergreen campaigns mean you have automation across all the things you are doing so that marketing isn’t reliant on a team of people or heavy investment it’s something that is happening all the time.
The content has to be fresh and when this is working you can automate.
It’s getting out there and telling the story with the impact that will give pace, scale and growth.
‘Passion about the solution needs to turn into the commercial reality that you need to be able to sell as a service to your ideal customer’
‘If you have a business and you are not posting at least daily, then you are missing an opportunity to grow and scale your business’
‘You can use the content in different ways to engage who you want to engage and ultimately provide a service and solution that will solve someone’s problems and ambitions’
Scale Up Your Business Podcast
90 Day Business Growth Accelerator website
High Performance Habits book by Brendan Burchard
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor.
My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development - showing up and being the best version of myself ... every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.