Scale Up Your Business Podcast
Influence & Storytelling In Business
Storytelling is not just a key literary aspect. Storytelling is a strategy that can also propel your business growth.
In this episode of the Scale Up Your Business Podcast, Nick discusses the importance of storytelling in business. He also shares three models so you can easily implement inside your business, during your talks, meeting with your investors, and many more.
Storytelling can help you lead your teams, influence your customers, and use it in your business plan. All your partnerships and customer relations can be improved if we know how to communicate effectively and we learn how people can be receptive to our message.
Start tuning in to know more.
Why storytelling? To communicate an idea or a statement to someone effectively, the receiver must be interested enough to be receptive about it. Storytelling improves how you’ll communicate. It helps you deliver your message in a compelling and engaging way.
Everyone learns differently. In fact, there are different learning styles, namely: visual, auditory, verbal, kinaesthetic, and auditory-digital.
When you’re about to hold a meeting, a talk, or a lecture, get a sense of how people inside the room engage so you can adjust how you’ll share your message.
5-Step Sequential Model – What, Why, How, What if, and When?
What – the overview of your business.
Why – a well-thought part of the story; can be based on the current demand, personal mission, advocacy, etc.
How – how is it going to benefit your investors, your clients, and your customers?
What if – what will be the consequences if the plan didn’t push through?
When – NOW. Convince the investors to do it now.
Charisma, Conviction, and Connection.
Tell your story in a charismatic way so it becomes more engaging.
Have conviction. People believe what you say when they see that you believe in what you’re saying.
Connect with the audience verbal and non-verbally.
The Then, Now, How Model.
Tell true stories that the audience can relate to and learn from. Share how you could improve your conditions from the past. This will definitely inspire them and invite them to be on your side.
“The context of how you deliver is important.”
“The invisible, or what you think is invisible, is actually just as important as the visible.”
“Selling is still the lifeblood of business, as much as marketing is.”
Scale Up Your Business Podcast: Presenting, Persuading And Winning Deals | Apple | Spotify | Stitcher
Influence: The Psychology of Persuasion by Dr Robert Cialdini
Zig Ziglar Books
ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor.
My background is in growing and scaling VC and private equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development showing up and being the best version of myself ... every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.