Scale Up Your Business Podcast
Why You Must Have A Personal Brand
‘People buy from people, people trust people and the best way to get your message out is through personal brand’
The number one most important thing you can do to create trust, resonance and scale no matter what stage of business you are in is to have a strong personal brand.
In this episode, Nick explains the importance of personal brand and the steps you can take to effectively build your own.
Personal branding is the one thing anyone can do and the resources are everywhere.
What is a personal brand?
Ultimately a brand is a way of standing out that means the audience you are seeking to connect with understands completely where you are coming from.
It is how the value proposition aligns with the person you are trying to help.
What is the problem that needs to be solved and why is my business best placed to help
solve the problem for a specific niche.
It is key to get these things in congruency by being really clear on the problem and the niche. The brand element is about how you communicate and put it together.
A personal brand has to be the best version that you want people to understand and connect with
It's your values and standards, it’s what you stand for and stand against.
It's about you sharing what you are with the intent to add value because your message and vision need to be expressed and communicated to the people you are trying to help.
How do you create a personal brand?
It needs to be a balance between who you are now, who you want to be and what your niche wants of you.
The first question to ask is who am I? and what do I care about?
You’ve got to understand who you are before you can communicate it to others.
The key is to be authentic throughout everything. What’s unique about you? What do you stand for and against?
Creating your brand story from all the elements is a succinct way of telling what you are about.
Within a personal brand, you’ve got to think about the way you are going to connect and get your message out there.
Effective use of social media platforms and the opportunities available to you is vital. Focus on platforms that resonant with your audience niche.
If you want to step up, stand out and grow your business you have to come to that business from a place of trust, credibility and genuine sense of wanting to add value.
The best way for this to happen is by people getting to know you.
‘You got to do it from the right frame of reference for it to work’
‘A connection about why the problem and the solution come together’
‘People love to buy but they don’t love to be sold to’
‘You’re connecting on a personal level, ‘p’ to ‘p’ – person to person’
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ABOUT THE HOST
My name is Nick Bradley. I’m an entrepreneur, author, speaker and investor.
My background is in growing and scaling VC and Private Equity backed businesses.
Having successfully built, bought and sold a number of companies, and removed myself from day-to-day operations, my focus now is on helping entrepreneurs get to where they want to be, in business and in life. As well as investing in growth businesses and backing turnarounds - with the ultimate aim of creating value from significant capital events.
I’m passionate about personal and professional development - showing up and being the best version of myself ... every day.
My bigger vision is to help bring entrepreneurial skills, experience and mindset to people in developing nations - so they can follow their dreams, live life more on their terms - utilising entrepreneurship as a global force for good.