Scale Up Your Business Podcast
Getting Your Commercial Strategy Right! (The 5 Key Components)
If you think you’re ready to step it up to the next level, then it’s time to learn how to play the game right!
In this episode of the Scale Up Your Business Podcast, Nick introduces you to the 5 key components you have to put into your mind when you’re planning your commercial strategy. These are your vision & values, brand & proposition, moderation, sales engagement, and metrics and performance indicators. The market is ever-changing and quite unpredictable so Nick’s critical on how you guys give importance to these 5 things. In the end, just remember that it’s all about how you give value and provide the best solutions for our customers. Start tuning in to know more!
5 Critical Things you have to think about when you’re planning your commercial strategy:
Vision and Values. A scale-up always requires a different mindset. Your vision and values might have been different when you started your business. That time, what was important to you seems to work out, but as the time and the market changes, you have to adjust.
Why you started the business? Where do you want to take your business?
Brand and Proposition. A brand is everything that your business wants to achieve. It’s also about what you think of performance management. While, proposition, on the other hand, is about clarity and that you’re providing solutions to your customers’ problems.
Pitch – It’s important to let your customer know that you’re the one person who can solve his problem. No one else.
Moderation. How are you going to help your customers? How will you make them believe that you are the right person that could really give value to them?
Sales Engagement. It’s having effective systems and processes that can start predictability around your revenue model. This also makes sure that there is an exchange of value between you and your customers.
Metrics and Performance Indicators. Always aim for continuous improvement. Measurement should not just be done in the end… it should start and be done at the very beginning.
“If you’re in a business that is not growing because effectively, you’re not selling enough… and if you’re not selling enough, you’re probably not marketing your business the way it should be, then you have a heap of problems.”
“Problems change. The market moves quickly these days. Sometimes, you have to look at it differently.”
“Predictability of your sales and predictability of your revenues really start to manage your business effectively.”
Tony Robbins’ Rapid Planning Method (RPM)
Start With WHY by Simon Sinek
ABOUT THE HOST
Nick Bradley is an international business leader, entrepreneur, and investor. He is the Co-Founder and Director of The Fielding Group, which helps businesses scale up especially at the middle of competitive and unpredictable markets. He is also the Chief Executive Officer in Adviser Plus, a leading UK provider of Human Capital Management solutions.
Through the Scale Up Your Business Podcast, Nick will show you how to start your entrepreneur journey, how to develop the right mindset, how to raise funding, how to leverage to enjoy your life, and many more!
“In business and in life - be grateful, be brave, have faith, show up.”