Media Voices: Hearst UK's Kalpana Fitzpatrick on the launch of Financially Fabulous

Media Voices Podcast

By Media Voices

Media Voices: Hearst UK's Kalpana Fitzpatrick on the launch of Financially Fabulous

Hearst UK's Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice. In the news roundup - everything. The team does the second ever newsblitz, looking at everything from the Guardian's paid membership numbers to the Comcast/Disney/Fox saga to Chance the Rapper buying up the Chicagoist. We're reading: - Fact-checkers have debunked this fake news site 80 times. It's still publishing on Facebook, via Poynter: https://www.poynter.org/news/fact-checkers-have-debunked-fake-news-site-80-times-its-still-publishing-facebook - HuffPost experiments with 'listening circles' in Birmingham to go beyond the London bubble, via journalism.co.uk: https://www.journalism.co.uk/news/huffpost-experiments-with-local-reporting-to-go-beyond-the-london-bubble/s2/a724811/ - A new model for investigative journalism, via Omidyar Network: https://medium.com/positive-returns/a-new-model-for-investigative-journalism-b604aaea091f
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Heart UK